Video Marketing and Marketing Automation
Making sense of marketing: focus on the basics of communication.
Outdoor Retailer: Video Marketing
You don’t have to look very hard these days to find marketing professionals and academics puzzling over the millennial consumer market. According to Outside magazine, outdoor retailers are especially struggling to get a foothold on the millennial money mountain. As Outside and most current wisdom suggest inbound and video marketing is the way to go when it comes to reaching prospective outdoor recreation customers, under the age of 35.
Building Relationships with Video Marketing
The key point to why video marketing is successful is the familiarity principle. The familiarity principle is when people are repeatedly exposed to certain stimuli, and then those people develop a preference for that product.
Video Marketing for Restaurants
Harness Consulting introduced video marketing to Kous Kous as part of a larger integrated marketing campaign, which led to dramatically increased sales in just two months.