Forbes, Entrepreneur, and Inc. have made it clear and the fact is undeniable – Video has changed the way we interact with the world and market our businesses. We share links across social media and upload 6 billion hours of video to Youtube every month. That number doubles each year as we consume more and more video.

Video Marketing Statistics 2016

So what does that mean to you as a business owner, salesperson, or marketer? Let’s take a look: e video marketing statistics for 2016:

Video Marketing Statistics For 2016:

  1. Forrester, an authority on marketing data, published a report that states that video marketing has been proven to increase click-through rates in email by 300%
  2. Including video on your landing page will increase conversions by as much as 80%
  3. YouTube has reported that viewership has doubled every year
  4. The top 100 YouTube channels increased views by 110% in the past year reaching 14.7bn views in January alone
  5. Do you sell products online? 90% of customers find that video is a key factor in their decision process
  6. Do you focus on b2b marketing? 75% of c-suite execs watch work-related videos weekly
  7. 92% of video viewers share videos on mobile
  8. The Online Publishers Association has shown that 46% of viewers take an action after watching video – compare that with your current conversion rates
  9. 500 hours of video are uploaded to YouTube every minute
  10. YouTube has over a billion users, ⅓ of people on the Internet
  11. The average YouTube viewing session on mobile is over 40 minutes
  12. More than 50% of video views come from mobile devices
  13. The first video uploaded (watch video below) to YouTube was Me At the Zoo, garnering 33,456,515 views as of this post
  14. ReelSEO reports that 76% of b2b marketers report a positive ROI on video
  15. Forbes states that 50% of execs seek more information after learning about a product or service through video
  16. Looking to increase time on site? Visitors that watch video spend twice as much time each session onsite

Video marketing production can be a difficult task because it requires technical skills and expensive equipment, but by creating a strategy and through concerted effort, many businesses have managed to create successful videos in-house. If you are interested in creating your own videos, check out our Video Marketing Roadmap.

Get the video marketing road map

HARNESS offers a unique approach to video marketing services and analytics. From video ads on social to unique videos for each stage of your sales funnel, we create a custom strategy, produce results-driven videos based on your target verticals and goals.  It does not stop there as it does with many video production companies. We also optimize and manage content distribution with deep analytics to guide your decision-making process.