You don’t have to look very hard these days to find marketing professionals and academics puzzling over the millennial consumer market. According to Outside magazine, outdoor retailers are especially struggling to get a foothold on the millennial money mountain. As Outside and most current wisdom suggest inbound and video marketing is the way to go when it comes to reaching prospective outdoor recreation customers, under the age of 35.

One sound and exciting way to take your video marketing strategy to the next level is to incorporate GoPro cameras, the brainchild of Nick Woodman, or one of the many drones with cameras into your business model. Then let the viral content come to you. Plus, that content can quickly be distributed to the world through affiliation with your business’ web page, which will generate new leads and eventually sales.

Video drones, the GoPro, and smartphones have taken the tech, recreation, social media, and video marketing worlds by storm. If you’d like to start attracting that next generation outdoor adventurer and naturalist, then maybe you should find a way to incorporate exciting young technologies like GoPros and drones into your business model. You can even setup your own YouTube, Roku, or Apple TV channels for your business, that include streaming photos, videos and other information related to your particular outdoor niche.

You can also encourage them to freely host their outdoor adventures on your site. Then, of course, edit the video for time and content, manage the site, and make sure videos are loading fast enough. After all, millennials will drop you like a bad habit if your videos are playing too slowly, or are too choppy to enjoy.

Consider using inbound video marketing for:

  • Adding value to your product or service
  • Creating new and exciting viral video content
  • Generating new sales leads through social media


Whichever way you may go about incorporating GoPro, smartphone, or drone captured content into your video marketing strategy, make sure you have all of your legal ducks in a row concerning image releases, etc. If any of this sounds a bit time-consuming, then remember that there are trained inbound and video marketing professionals out there, who are ready to help you learn how to use new video technology to boost sales.

If you would like to explore further what ROI potential video marketing holds for your outdoor product or service, then contact us today.