What is Inbound Marketing?

Let’s look at traditional marketing and what it offers for a business:

In traditional marketing, companies focus on finding customers. Generally, they use techniques that are interruptive, such as cold-calling, print advertising, TV commercials, and junk mail.

Technology is rendering these techniques less effective as it is impossible to track conversion on traditional media. What’s worse is that it is more expensive. Caller ID and voicemail intercept cold calls, DVR makes TV advertising less effective, and SPAM filters block mass emails. It’s still possible to get a message out using these channels, but it costs a lot more. As such, traditional marketing is interruptive and marketer-centric.

Traditional

Cold Calling
Cold Email
Interruptive Ads
versus

Inbound

SEO
Blogging
Attraction

Harness The 5 Step Process of Inbound Marketing

 

Attract

Create engaging content that attracts new prospects.

Convert

Convert visitors into leads using content offers and videos.

Nurture

Nurture leads through the sales funnel using smart content targeted at their specific concerns.

Close

Convert leads into customers by building relationships.

Delight

Provide amazing service and delight customers to create advocates.

Ready to get started?