What is Inbound Marketing?

Let’s look at traditional marketing and what it offers for a business:

In traditional marketing, companies focus on finding customers. Generally, they use techniques that are interruptive, such as cold-calling, print advertising, TV commercials, and junk mail.

Technology is rendering these techniques less effective as it is impossible to track conversion on traditional media. What’s worse is that it is more expensive. Caller ID and voicemail intercept cold calls, DVR makes TV advertising less effective, and SPAM filters block mass emails. It’s still possible to get a message out using these channels, but it costs a lot more. As such, traditional marketing is interruptive and marketer-centric.