The key point to why video marketing is successful is the familiarity principle. The familiarity principle is when people are repeatedly exposed to certain stimuli, and then those people develop a preference for that product.

Video-Marketing

An issue that marketers are coming across is overexposure. In 2016, we are constantly exposed to images of the goods and advertisements. Now it’s important to do things that will stand out. There are two ways to keep in mind when brainstorming ideas that will set you apart from all of the noise:

1. Build a personal connection with video marketing

There are some ways that your company can make a connection with your consumers. Choose the best way your product is going to connect with your audience. For example, General Mills takes advantage of placing cereal at the height of their target demographic, which are children. The reason for putting their product at a child’s height is for their target demographic to ask their parents to buy them cereal.

Another helpful tip to keep in mind for building a personal connection is that eye contact improves the chances of making a connection. Creating eye contact cuts through all of the other exposure your target audience experiences and encourages them to focus on your product.

2. Scale the personal connection with video marketing

While sending out thank you notes or calling to check up on consumers are nice, it’s not easy to continue this over time. Video allows consumers to feel and see human emotions and allows the opportunity to explain things in detail. With video, you can see whether or not a customer is intrigued with your product by tracking minutes watched, where viewers stopped and where they click through. It will help you to comprehend what you’re doing right and wrong.

Keep in mind that video marketing is a successful way to keep your target audience connected to your business and brand. It keeps your viewers feeling connected, and benefits you as well because you can track how often your audience is viewing your material. Video marketing creates human connections, which will help both you and your audience.

Read a more in-depth discussion here: http://wistia.com/blog/video-familiarity