One of the biggest problems in climbing gym marketing is that their social media efforts do not bring them the results they expect. They take beautiful, interesting pictures for Instagram and Pinterest, but don’t get traffic to the gym. This does not mean that the pictures are bad, it just means you need to make minor tweaks to your posts. Here is how:
Write Good Descriptions
A picture may be worth a thousand words, but no one will find your picture without a description. If you are using social media solely for climbing gym marketing, your post needs to be keyword rich, but engaging. Don’t just post a bunch of hashtags or keyword phrases, either. Write an interesting comment and include a strong call to action with every post.
Reply to Comments
It’s not what you say, but how you say it. Once people find your pictures and comment on them, you need to take a moment to convince them to take the next step. This should be done naturally and uniquely. For example, don’t write “Thanks for the like, visit us in person to see more.” Instead, try something more personal, “Tammy, I’m glad you like the technique we are using. If you contact us, we can show you how to do it at the gym.”
Include Links
Not everyone will want to pick up a phone to contact you. If you have a website, take advantage of it. Include a link to every picture. This will allow people to easily gather more information about you as a climbing gym, making them more prone to buy.
While taking one-of-a-kind photos or videos for social media is a great first step, it takes an effort to make the perfect inbound marketing campaign. To learn more techniques that can help your climbing gym grow, contact us today.