brand awareness strategy

Brand Growth: How to Develop a Powerful Brand Awareness Strategy

As a small business owner, you might be surprised to learn that more than 600,000 new businesses open each year in the United States. 

This statistic represents a lot of competition for customers seeking the products and services they need.

So what is the best strategy for reaching your target audience and building brand loyalty? First of all, you need to focus on building strong brand awareness. Fortunately, this article can help. Here we look at crucial elements of an effective brand awareness strategy that can help take your company to the next level. Keep reading to learn more.

Define Your Brand

Let's start by discussing the importance of clearly defining and understanding your brand. That is an essential part of reaching your target audience.

What is your brand's personality? The more you understand this, the more you will be able to exploit it. After all, you would use a different strategy to sell snack foods than you would use to sell luxury products like jewelry or yachts. 

Defining your brand will also help you identify the types of events, media platforms, and promotional items that will generate the most value for your marketing campaign.

Tell Your Story

Next, you need to understand the power of telling a story. After all, everyone loves getting hooked by a compelling narrative. Thus it would help if you remembered that every person and company has a story to share. The key is to craft a corporate narrative that will hook your target audience on an emotional level.

Optimize Your Use of SEO

There's no excuse for failing to invest in a professional website in the modern business world. And once you've built a website filled with quality content, SEO is the most effective way to drive traffic to your business blog or e-commerce platform.

A skilled SEO company will understand how to choose the best keywords to help users organically find your website as they search for the products and services they need. The key is to understand search intent so that you can get the most value from SEO.

Hire an Experienced Marketing Consulting Firm

When it comes to developing a solid marketing strategy, building brand awareness, interpreting marketing metrics, and choosing the right branded content for your company, hiring a skilled marketing consulting firm is one of the best investments you'll ever make.

These industry professionals are experts in every aspect of the marketing process. The key is finding a consulting firm that clearly understands your marketing goals and how to reach those goals as quickly and cost-effectively as possible. 

A Guide to Developing Your Brand Awareness Strategy

It's no secret that running a profitable business isn't easy. Fortunately, this guide to developing your brand awareness strategy will help your company stand out from the competition.

Don't hesitate to contact us to discover how we can help boost brand awareness for your small business.


digital marketing trends

Top 3 Digital Marketing Trends

Money spent on digital ads is through the roof, and it doesn't appear it will slow anytime soon. Digital ads are surging thanks to our addiction to digital devices, which creates a big opportunity for advertisers. Tapping into these audiences is best when you know the best digital marketing trends and digital marketing tips. 

Some of the top trends in digital marketing are video marketing, market research, and email marketing. Adding these digital marketing techniques to your toolbox will prove to be invaluable. 

Read more about these top three digital marketing trends for 2022. 

1. Video Marketing

Video marketing is a great way to add to your existing digital marketing efforts, creating more engaging content. People consuming videos online rises 100-percent each year, which means it's a big trend in digital marketing you must capitalize on!

Video allows you to be more entertaining in your presentation. You can also demonstrate how a product or service works. 

Digital marketing techniques using video also allow you to humanize an experience. You can present product testimonials using videos where people show emotion. 

Moreover, avoid creating video marketing content on your own. Hire a professional! You don't want a sloppy presentation, which doesn't look good for your business and its digital marketing plan. 

2. Market Research

B2B digital marketing trends include market research to discover more about your potential clients or customers. Market research gives you insight into how they spend and their needs. Using this information can help you stay on top of other digital marketing trends in 2022, such as social media and video.

Market research also helps you tackle the competition and learn more about their strengths and weaknesses. You also won't waste money with outdated B2B digital marketing trends. 

While you may know the best digital marketing trends in 2022, market research helps you plan for the future. Better marketing decisions also help you stick to the budget.

3. Email Marketing

Reaching people through email is a great digital marketing tip because you can repurpose content from your website or social media channels.

You can include just about anything you want in an email newsletter, including upcoming events, staff news, coupons, and links to content. Create a great 'call to action' to motivate readers to your product or service. 

Email marketing is also easy on the budget. While it costs employee labor to produce, it costs nothing to send! There's no post office and no postage stamp. 

Another benefit of email marketing newsletters is that the reader can forward them to a potential client or customer. The pass-along potential can be exponential. 

Top Three Digital Marketing Trends 

Consider the top three digital marketing trends in your upcoming marketing strategy, including video marketing, market research, and email marketing. Understanding how to use each of these techniques will help grow your business!

You can't afford to put lackluster into your marketing budget or plan. Contact us today and let us help you stay ahead of the latest digital marketing trends!


How to Create an Effective Small Business Digital Marketing Strategy

SEO Description: Is your small business digital marketing strategy delivering the results you expect? Check out our guide for tips to create a campaign that converts today.

Over 70% of leads aren't sales-ready when they first interact with your brand. In fact, 80% will never convert into sales. You don't have to struggle with a solid small business digital marketing strategy.

Instead, you can use the latest digital marketing tips to set your business up for lasting growth.

Not sure where to get started? Read on for the digital marketing advice you need today!

Understand Your Audience

Before applying the rest of these digital marketing tips, take a moment to research your target audience. Understanding your audience will ensure you appeal to their needs and interests. Otherwise, your content might not align with their goals or concerns.

Define who your customers are based on demographics and psychographics like:

  • Age
  • Gender
  • Location
  • Marital status
  • Household income
  • Buying behaviors
  • Online behaviors
  • Education
  • Career
  • Interests
  • Hobbies
  • Pain points

Break your larger audience into smaller buyer personas based on your research.

Then, gather keyword research to determine what they search for while online. 

Optimize Your Website

Optimizing your website is an essential component of your digital marketing strategy.

Make sure your site is mobile-optimized, fast, secure, and user-friendly. Add multiple conversion opportunities across your site, too. 

Create Content

Create high-quality, engaging, informative content based on your audience and keyword research. You can create blog posts, infographics, polls, quizzes, and videos.

Then, share your content through social media, email, and other digital marketing campaigns. 

Use SEM

Nearly 70% of all experiences online start with a search engine like Google. In fact, fewer than 1% of Google users check the second page. Add search engine marketing (SEM) to your digital marketing campaign.

With SEM strategies, you can appear in front of consumers as they search for your products or services.

You can rank higher for organic searches with search engine optimization (SEO). With pay-per-click (PPC), you can appear on search engines, other sites, and social media platforms. Both SEO and PPC can become time-consuming if you lack experience, though.

Consider working with an experienced digital marketing agency. They'll ensure you develop a robust digital marketing strategy. With help, you can use SEM to generate leads, sales, and a higher ROI.

Stay Social

Social media marketing is a great way to engage your audience in real-time.

Consider hosting live Q&A sessions, video content, contests, or influencer marketing to expand your reach. Keep up with the latest digital marketing trends for each platform to remain relevant. 

Hire Professionals

If you need help with your digital marketing campaign, consider hiring a digital marketing agency. You can leverage their digital marketing advice to create more effective campaigns. With help from an experienced team, you can generate leads and sales to boost your ROI.

Better Businesses: Build Your Small Business Digital Marketing Strategy

A strong small business digital marketing strategy can help you generate brand awareness, leads, and sales. Use these simple digital marketing tips to get started. Otherwise, hire an agency to create your digital marketing campaign. 

With help, you can set your business up for long-term growth and success. 

Need help getting started? We're happy to lend a hand.

Schedule an appointment today to learn more!


Top 10 Nonprofit Digital Marketing Tips

Nonprofits no longer need to rely on glossy mailings and expensive, labor-intensive galas to raise funds. Many nonprofits have embraced online marketing to reach audiences effectively and keep fundraising costs low. This way, you can have more resources going to your cause of choice!

Here are ten digital strategy tips to help you target donors, convey your messages, and encourage people to give.

Use Clear Messaging

People have very short attention spans. Marketers estimate that people will spend no more than 20 seconds on a website before moving on. You have very little time to grab them and keep them there. Your messaging needs to be clear and compelling. You need to state upfront what you do and what you want. You need to let people know why they should help immediately.

 

Make Your Website Visually Compelling

With so little time to make an impression, you have to use more than words. Visually arresting images will make someone stop more quickly than even the most beautifully crafted sentence. Use vibrant photos and graphic design to illustrate your mission.

 

Incorporate Video

Video can tell your organization's story in a fast, attention-grabbing manner. It also uses emotion to tug the heartstrings and purse strings. Video can quickly convey where you are looking for support and how people can provide that support. It can also demonstrate results: projects done, lives changed, awareness generated. By showing how effective your nonprofit is, you can solicit more support.

 

Encourage Microdonations

Sometimes people hesitate to donate because they cannot give large amounts. Let your audience know that every bit helps, and encourage small one-time or regularly scheduled microdonations. A brilliant digital strategy will allow donors to click and give easily.

 

Know Your Audience

Your digital presence must appeal to the people you know are following your cause. Web design is never one size fits all. Environmental nonprofits must be attractive to outdoors enthusiasts. Medical research nonprofits may want to emulate the branding of respected healthcare facilities so that audiences find the site familiar and trustworthy.

 

Make it Easy to Donate

If it is hard to figure out how to donate, you can lose followers quickly. Invest in technology that will allow donors to use credit cards, and remember their information when they return next year. Many cost-effective digital tools can help your organization and members solicit and track donations efficiently.

 

Distribute Regular Newsletters

Keep your audience informed of what you are doing with the money they give. Collect your contacts in a database and communicate with them consistently (but not so often that you become a pest).

 

Get Professional Assistance

If you are building or upgrading your website, bring in the experts. It is worth the investment. Marketers can help you use the same tactics big corporations use to raise funds for your cause. Find an agency that can advise on SEO, video, and other online options to increase your reach.

 

Leverage Social Media

Enable your supporters to follow you on social media. Determine which platform they are using (LinkedIn for more corporate types, Facebook for the 30-60 year old demographic) and keep them up to date with posts that drive them back to your website.

 

Draw Them In

Your digital strategy should get your supporters to engage with your site. Invite comments and questions—post polls or questionnaires to better get to know your audience. The more you draw people to your site, the more likely they will begin to care, agree, and ultimately decide to give.

 

Digital Strategy Can Boost your Nonprofit to the Next Level

People order their pizzas and transportation on their phones nowadays. Why shouldn't they expect their favorite nonprofits to keep them informed that way too?

By integrating a digital strategy into your overall outreach efforts, you can expand your nonprofit's reach. Online tactics will help you grow your audience, increase donations, and raise your brand awareness.

Contact us for more information on building the perfect digital strategy, including video, for your nonprofit.


How to Quickly Energize Your Inbound Strategy with Video Marketing

As video consumption continues to rise year after year, getting your brand on board to using this medium as a viable marketing strategy will prove to be a winning move for your business.

You see, video is one of the most powerful tools to fostering engagement and building a true connection with your audience. Brands who successfully implement video experience traffic to their websites, improved lead conversions, better follower engagement on social media, and increased sales. It’s simply a win-win!

Executing a video strategy for your brand can position you to accomplish these coveted goals for your business. Here are 4 unique ways on how you can energize your inbound marketing using video!

 

#1 Repurpose Popular Blog Posts

An underused content strategy but incredibly effective, repurposing your blog articles allows you to work smarter in your marketing. It offers your audience different ways to indulge in your content to expand your reach and influence. With repurposing, you’re simply taking one content piece and converting it into multiple forms to market on various platforms.

In this case, you’re converting your content into video. Visit your website analytics to find out which blog posts are generating the most traffic. Create a video for each, highlighting your major key points and expanding a bit on the topic. Include any recent information that applies to your content. End your video with a call-to-action sharing the blog link where viewers can check out the original post.

 

#2 Publish Social Videos

Social media videos are a big hit. In fact, social videos generate 1200% more shares than text and image posts combined! With these videos auto-playing right into newsfeeds, followers are compelled to stop and stare to see what interesting things you have to say.

Facebook Live, Instagram Stories, and Periscope are driving tons of engagement as well. People are spending more time watching these videos than ones that have already been recorded. Videos simply create that impact!

Optimize your social media marketing by publishing videos on your pages. Use the following tips to get started or to improve your current strategy:

  • Upload videos directly to your social media page from your mobile or camera device especially on Facebook. This network tends to favor organic videos and will give you greater exposure
  • Report breaking news or host live Q&A sessions using live streaming video. Get your followers involved by encouraging them to ask you questions in the comments for quick responses
  • Add value to your follower's timelines by sharing product demo and informational videos (more on this later)
  • Take your audience behind the scenes to give them an inside peek at how you do business
  • Curate video content particularly ones that are trending or relate to your industry

 

#3 In-Depth Product Tutorials

A huge advantage to inbound marketing is the ultimate focus of converting your customers into loyal raving fans of your brand. Happy consumers share their positive experiences with others. They will promote your brand sending new referrals your way.

One way to delight your customers is by offering video tutorials that show them how to achieve the best results from your product. Videos are easier for users to understand versus text instructions. People can grasp the concept quickly and move forward to accomplishing that said goal.

Create a video tutorial for each of your products highlighting the benefits and giving clear directions on its use. Include the video in your email strategy by sending it to new customers who’ve recently purchased your product. Helping your customers get results fast increases your chance of keeping them around for the long run!

 

#4 Advertise Your Content

Including a video on your landing page can significantly boost lead conversions. Landing pages are vital content marketing tools that focus on one goal: capturing your visitor’s contact information for the opt-in. Your landing page highlights a content offer (i.e. eBook, free template, coupon discount, checklist, free workshop event, etc.) that aligns with the ad users clicked on to get to your page.

The beauty of using a video to advertise your content is that it gives you a chance to build a relationship with those just getting to know your brand. With no previous connection established, a video can bridge the gap of being unknown to now being a trusted brand.

Simply put, people love videos. Use them to your advantage to improve conversions and grow your list.

 

Conclusion

Videos add zest to your inbound strategy. The benefits you gain from using them are too compelling to ignore. Incorporate a few of the suggested tips to see improved results in engagement, conversions, and retention. Leverage an editorial or content calendar to help you maintain consistency with your video strategy. You’ll stay current with today’s consumers as more begin to use video to engage with brands online.

Are you ready to amplify your video marketing? We're equipped to help you get in front of your audience and create results in your digital marketing with video. Reach out to us here and let's chat!


digital marketing funnel

5 Ways Your Business Can Benefit From a Digital Marketing Funnel

As counter-intuitive as it might seem, a direct line to a client might not be the best tactic. When operating a small business, a common mistake that most individuals make is trying to make a sale to a potential client.

By using a digital marketing funnel, you can actually boost your sales and create more points of contact with customers before making the sale. A digital marketing funnel is a development of steps that complete a sale. Creating this sales funnel template takes some work, but don’t fret.

Here are a few ways your business can benefit by using a digital marking funnel.

Devise a Plan of Action

Creating a sales funnel template can benefit any first-time small business owner.

A digital marking funnel will use specific marketing strategies and tools you have in place to attract clients to the website. After this, persuasion comes next. You’ll do this through a simple email sign up or another form of information distribution.

Give them time to test the product. This might entice then to purchase based on the trial run. A happy customer will recommend your product and website to friends. It’s the nature of business.

Four Steps to a Digital Marketing Funnel

There are four things you should center your digital marking funnel around; attract, convert, close and delight. These were sort of browsed over above, but how can you use this to improve your business?

Breaking down your marketing strategy and funnel approach beforehand can help you spot gaps in these four key concepts. Once you’ve done this, enhance what is known as your conversion path on your website.

A conversion path is the steps on a website that are used in your digital marking funnel and lead to a sale.

Know Your Audience

When starting small, you want to know your numbers so you can keep track of the growth of your business. Page views are great, but getting paid at the end of the process is the goal. With the use of a digital marking funnel, you’ll receive information with the exact number of customers paying you.

By calculating these buyers, you’ll be able to predict the sales volume from the top of the funnel down. Once you've gathered this data, your focus can be on manufacturing and improvement across your products.

Adapt to Customers

If questions are being asked about your product, odds are these are things people want to see change.

Changing your direction doesn’t need to happen often, but if you see a trend in a certain direction through market research, a digital marketing funnel can highlight it. Consider posting in a blog to get customers talking about their concerns and similar questions.

This will act as a hub for the answers and you may find that your answers attract new customers.

Keep Them Looking

Once you have a few customers, the goal is to keep them on your website and get them purchasing not once, but often.

As they move down the digital marketing funnel, a customer becomes more and more likely to purchase. By increasing your conversion rate you can actually see who is more likely to pay for your products.

Non-targeting individuals will filter themselves out thanks to your digital marking tunnel and you’ll see more customers interested in your business.

Harness Business Potential

Formed under a creative and data-driven marking goal, HARNESS is working to make companies and the world around them a better place.

With over 10 years of experience in the field, HARNESS is focused on you and your business. We create compelling video marking campaigns that make your vision come to life. People buy from people not from businesses. We’re here to make sure your marking matches your goal through video.

Let’s chat!


best digital marketing tools

Got the Tools For the Job? 5 of the Best Digital Marketing Tools to Use in 2020

Whether you're operating entirely online or you have a physical store (or stores), it's impossible to ignore the massive reach of digital marketing, as 87% of people research a business or product before making a purchasing decision.

At the same time, it's all too easy to spend a small fortune on your digital marketing campaign only to see less than stellar results. If that sounds familiar, it might be time to reassess your resources.

You've got the market research, now get the tools needed to get the job done. Here are five of the best digital marketing tools that your business won't be able to live without.

1. Google Analytics

Google owns over 3/4 of all search engine traffic. Moreover, they own YouTube as well, which is often regarded as the world's second-largest search engine.

As a result, making sure you're doing everything in your power to stay at the top of Google should be a priority.

Google Analytics makes that easy, delivering in-depth analytics to your account. It even features Adwords integration!

2. MailChimp

The majority of email ads go unopened. To make your email marketing stand out, you'll want to sign up for MailChimp.

MailChimp is easy to use, allows you to test emails before sending them out, and features templates so you can make the process faster and easier.

Plus, it's free for those with up to 2,000 contacts which is great for smaller businesses looking to save a bit of money.

3. Hootsuite

Your social outreach can make a world of difference, especially if you're using multiple platforms. However, keeping up with multiple social media accounts can be a chore.

That's where Hootsuite comes in!

Hootsuite collects all of your social channels in one easy to digest dashboard. Create, manage, and publish posts to all of your platforms with a simple system!

You can even designate tasks to certain team members, giving you further control of your social strategy.

4. Slack

Speaking of delegation, Slack is one of the most accessible and helpful tools for business owners, merging instant messaging with digital meeting spaces. Creating a Slack channel for your business lets you easily communicate with your team 24/7 so you can ensure that everyone is in the loop.

Slack is particularly useful for companies that utilize remote teams or lack a reliable meeting space.

5. WeVideo

Video marketing is a great way to bring your content to life, as people spend an average of six hours per day watching videos online.

WeVideo allows you to collaborate with your video marketing team, quickly and easily making edits, leaving notes, or publishing videos. This helpful app even features optimization for Facebook and YouTube.

Check out the Best Digital Marketing Tools and Help Your Business Succeed

For our money, these are the best digital marketing tools out there. Make sure to check them out to give your business a leg up on the competition.

Speaking of which, did you know that we offer extensive marketing services? To learn more about how we can help your business grow, get in touch today!


social media video

5 Reasons You Need Social Media Video Content in Your Marketing Strategy

Almost half of the people (45%) watch around one hour of video on either Facebook or YouTube every week.

The number of people watching videos on social media is growing. Twitter, Instagram, and Facebook are no longer just for posting your status.

They have become video streaming websites that appeal to millions of people from around the world.

If you have failed to include social media video in your digital marketing strategy, you certainly missing out on the opportunities to reach a bigger audience.

Check out the below to discover why you need to start making videos urgently. Let's go!

1. People Remember Visuals More Than Words

If you want your brand to stick in your audience's head, then you stand a much better chance if you produce a video to convey your message.

Sure, blogs are awesome. Building up your SEO strategy and providing great content is always important for developing your social media presence.

And yet, you cannot beat videos. People only remember around 20 percent of an article that they read on the internet.

Since around 43 percent of people skim blogs anyway. You need to find ways to get people to concentrate on your content.

When you put out a video on your social media for people to watch, they actually absorb more than 80 percent of the content.

2. Your Audience is More Likely to Share Videos

You need to encourage your audience to share your content on social media. If you can convince your fans to organically share your posts, you'll expand your reach even more.

You want to find ways to get people sharing your videos, commenting on what you say and retweeting everything on their social media.

Around 92 percent of social media users say that they would share a video with followers if they found it useful themselves.

If you get thousands of people to share your content, this can significantly improve how many people engage with your brand.

3. Your Videos Can be Short and Simple

You may think that the prospect of producing a social media video is overwhelming. But, you should realize that it doesn't have to be too complex.

Actually, social media videos can be really short and simple. People don't want to watch a video on Twitter that lasts more than a few minutes.

4. You Can Engage Audience In Real-Time

Engaging with your social media audience is really important. When you post on social media, people may see your post a few minutes later.

But, when you produce a video live on Facebook, you'll be able to communicate in real-time with your audience.

This is an excellent way for your prospective customers to connect with your brand. They'll be able to ask your questions and make requests on video.

5. Increase Your Sales With Social Media Video

You may be surprised to hear that social media videos can actually increase your sales. Around 90 percent of consumers say that product videos are helpful when making a purchasing decision.

Therefore, producing a video could make the difference in making a sale or not. You could find that your videos significantly bolster sales.

More Digital Marketing Advice

If you haven't already started to produce social media video, it's time to start now if you want to show that you can reach your audience.

Do you want to know more about how to run a successful digital marketing campaign? Check out this blog!


video marketing trends

5 Video Marketing Trends for 2020

Lights, camera, and did you catch that last advertising video? Chances are, you've seen more videos pop up on your favorite sites and social media feeds.

Video content is expected to take up more than 80% of internet traffic this year. To respond to this trend, more companies are stepping up their video marketing efforts. If you haven't yet, you're likely falling behind your competitors.

Here are five video marketing trends for 2020.

By trying these trends for yourself, you can engage consumers with your content and drive your business into the new year. Expand your business with these five video trends.

1. Video Marketing in Google Ads

Pay-per-click (PPC) digital ads allow companies to reach consumers online based on:

  • Search keywords
  • Interests
  • Online behaviors
  • Demographics

Advertisers can either create text or display ads for the PPC campaigns. Following the recent video marketing trends, many companies are also using video content throughout their campaigns.

Video ads can draw the eye and grab the consumer's attention.

You can set these ads to display on YouTube or across Google's Display Network sites. Since YouTube is the world's second most used search engine, the platform is an ideal start for your video content.

Plus, many younger consumers are already spending a lot of time on YouTube already!

2. Shoppable & Interactive Videos

40% of all minutes spent watching YouTube videos occurs on a mobile phone.

In order to create a convenient user experience on mobile devices, more companies are making their videos shoppable. These video ads contain links that send consumers straight to a product.

As a result, you can use this new type of video content to improve user experience and engage customers online.

3. Personalized Videos

In order to effectively follow these video marketing trends, you need to know your customers. Creating personalized, relevant videos will ensure your content engages consumers.

To fully personalize your videos, create segmented audiences.

This tactic will allow you to create videos that better connect with customers and increase engagement.

Artificial intelligence is improving as well. AI will soon impact online video trends by increasing content tailored to specific audiences.

4. 360-Degree Videos

Virtual reality headsets are also impacting video marketing trends.

By creating interactive, 360-degree videos, you can take customers on virtual tours, demos, and walkthroughs from their own homes. Interactive videos improve online user experience and ad recall.

Using this video trend can help set your content apart from the rest.

5. Longer Videos

Consumers are now taking the time to watch longer videos.

Creating long-form videos will give you the opportunity to provide informative content. Longer videos also make it easier to form an emotional connection with your audience. However, it's important not to lose focus on the video's purpose.

Otherwise, you're not giving them a reason to sit through the content.

Rather, creative, narrative-based videos are more likely to leave a lasting impression.

Now Rolling into the New Year: 5 Video Marketing Trends for 2020

Ready to roll out the new year? With these five video marketing trends, you can make your mark. Start engaging customers online with these tips!

Develop your video marketing campaign. Contact us today to begin!


successful marketing

5 Tips for Running a Successful Marketing Campaign

"No sales. No company."

That's in the words of one business owner, Mark Cuban, describing the importance of a successful marketing campaign.

Marketing isn't only an essential aspect of a business—it's what drives the business.

Exceptional marketing campaigns cover a slew of various tactics, from advertising and customer outreach to social media and blog content.

No matter what your event, product, or service, you'll need to figure out who you're marketing to and then speak to them. Doing this doesn't have to be complicated, though.

We've covered a few simple steps that should help you develop an excellent plan for your business or organization.

1. Define Your Target Audience

Before you begin marketing, it helps to know who you're marketing to—i.e., know your audience!

This keeps your campaign focused on the people you're selling to, which maximizes your campaign efforts.

Finding your target market is simple when you answer the following questions:

  • Their age and gender
  • Their marital status
  • Whether they have kids
  • Their income level
  • Their location
  • Their lifestyles—i.e., employed or retired, hobbies and shopping habits, etc.

Answer these questions and then understand the competition marketing to your demographic. See how you can stand apart from your competitors.

2. Set Clear Objectives

The only way to stay on course is to have a plan.

Define clear goals and objectives for your campaign.

Is it to garner a specific dollar amount in profits? Is it to get 1,000 people to attend a convention? Are you trying to sell out of a particular product that's on special?

This step piggy-backs off the first in that having more explicit objectives will make sure your efforts stay focused and specific.

3. Know Your Budget

Likewise, having a budget also helps you stay on course.

It's easy to get mystified by all the options. But having a clear budget in mind will keep your campaign attentive to your goals and audience. You need to concentrate on your capabilities without getting sidetracked by lofty goals.

Making a budget is simple:

  • Know your operational costs
  • Know your sales funnel (by observing site visits, lead conversions, etc.)
  • Know your goals (as outlined in step two)
  • Consider scalability
  • Observe the current industry and market trends

And remember, a successful marketing campaign is an investment!

4. Create High-Quality Content

Blog posts are an essential part of any successful marketing campaign.

They establish you as an authority in your industry. They humanize your business, giving readers a "tribe" or person to connect with (especially important in this digital era). They allow you to exceed the local limits and reach audiences worldwide.

Oh yeah, and businesses with blogs acquire 126% more leads than those without one!

5. Track Your Metrics

And last, you need to have a method for seeing if your campaign works.

In the planning stage, define which metrics you'd like to measure for their successes or failures. Then implement the correct tools for doing so.

This way, you can build on your successes or alter what isn't working.

Successful Marketing Made Simple

Using these tactics, you should be on your way to a profitable campaign strategy.

A successful marketing plan could mean the difference between profit and loss. Exposure and obsoleteness. Thriving or closing.

In other words, it's crucial.

We can offer data-driven, creative videos to your marketing plan to solidify its success. Contact us today to see what we can achieve for your company!