What do your customers really think?

If you are making decisions without data to drive the process, then you are merely guessing and gambling with your business. You need a holistic research approach for truly actionable insights.

HARNESS Market Research Mission

We use scientifically proven methods to help companies improve their products, services, and brand experience to generate leads, increase sales, and increase customer retention.

Whether you’re expanding into new markets, launching a major marketing campaign, or extending your brand offerings, market research will help you take the next step in becoming a bigger, better, and more profitable business.

Harness Consulting

Butora Acro
Market research for outdoor brands

Primary Research

Successful companies do not operate on guesses, hunches, or assumptions. Our team of experienced behavioral scientists collects data on your behalf, empowering you to make business decisions based on high-quality information.

Secondary Data Analyses

Do you already have extensive data sitting on your systems waiting to be harvested? Our statisticians and data analysts can take advantage of the data your company already has already collected to provide invaluable insights that likely go unnoticed to the untrained eye. What can your data tell you that your competitors don’t know?

Product Development + Brand Experience

Successful companies understand the wants, needs, and motivations of their customers. Use quantitative and qualitative data to better understand your customers and how they perceive your brand and its products. Using a tried and true methodology, our Ph.D. trained behavioral scientists will implement scientifically proven approaches to help you develop better products and services.

Learn Why These Outdoor Brands Have Chosen HARNESS as Their Agency Year After Year.

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