Got the Tools For the Job? 5 of the Best Digital Marketing Tools to Use in 2020
Whether you're operating entirely online or you have a physical store (or stores), it's impossible to ignore the massive reach of digital marketing, as 87% of people research a business or product before making a purchasing decision.
At the same time, it's all too easy to spend a small fortune on your digital marketing campaign only to see less than stellar results. If that sounds familiar, it might be time to reassess your resources.
You've got the market research, now get the tools needed to get the job done. Here are five of the best digital marketing tools that your business won't be able to live without.
1. Google Analytics
Google owns over 3/4 of all search engine traffic. Moreover, they own YouTube as well, which is often regarded as the world's second-largest search engine.
As a result, making sure you're doing everything in your power to stay at the top of Google should be a priority.
Google Analytics makes that easy, delivering in-depth analytics to your account. It even features Adwords integration!
2. MailChimp
The majority of email ads go unopened. To make your email marketing stand out, you'll want to sign up for MailChimp.
MailChimp is easy to use, allows you to test emails before sending them out, and features templates so you can make the process faster and easier.
Plus, it's free for those with up to 2,000 contacts which is great for smaller businesses looking to save a bit of money.
3. Hootsuite
Your social outreach can make a world of difference, especially if you're using multiple platforms. However, keeping up with multiple social media accounts can be a chore.
That's where Hootsuite comes in!
Hootsuite collects all of your social channels in one easy to digest dashboard. Create, manage, and publish posts to all of your platforms with a simple system!
You can even designate tasks to certain team members, giving you further control of your social strategy.
4. Slack
Speaking of delegation, Slack is one of the most accessible and helpful tools for business owners, merging instant messaging with digital meeting spaces. Creating a Slack channel for your business lets you easily communicate with your team 24/7 so you can ensure that everyone is in the loop.
Slack is particularly useful for companies that utilize remote teams or lack a reliable meeting space.
5. WeVideo
Video marketing is a great way to bring your content to life, as people spend an average of six hours per day watching videos online.
WeVideo allows you to collaborate with your video marketing team, quickly and easily making edits, leaving notes, or publishing videos. This helpful app even features optimization for Facebook and YouTube.
Check out the Best Digital Marketing Tools and Help Your Business Succeed
For our money, these are the best digital marketing tools out there. Make sure to check them out to give your business a leg up on the competition.
Speaking of which, did you know that we offer extensive marketing services? To learn more about how we can help your business grow, get in touch today!
5 Reasons You Need Social Media Video Content in Your Marketing Strategy
Almost half of the people (45%) watch around one hour of video on either Facebook or YouTube every week.
The number of people watching videos on social media is growing. Twitter, Instagram, and Facebook are no longer just for posting your status.
They have become video streaming websites that appeal to millions of people from around the world.
If you have failed to include social media video in your digital marketing strategy, you certainly missing out on the opportunities to reach a bigger audience.
Check out the below to discover why you need to start making videos urgently. Let's go!
1. People Remember Visuals More Than Words
If you want your brand to stick in your audience's head, then you stand a much better chance if you produce a video to convey your message.
Sure, blogs are awesome. Building up your SEO strategy and providing great content is always important for developing your social media presence.
And yet, you cannot beat videos. People only remember around 20 percent of an article that they read on the internet.
Since around 43 percent of people skim blogs anyway. You need to find ways to get people to concentrate on your content.
When you put out a video on your social media for people to watch, they actually absorb more than 80 percent of the content.
2. Your Audience is More Likely to Share Videos
You need to encourage your audience to share your content on social media. If you can convince your fans to organically share your posts, you'll expand your reach even more.
You want to find ways to get people sharing your videos, commenting on what you say and retweeting everything on their social media.
Around 92 percent of social media users say that they would share a video with followers if they found it useful themselves.
If you get thousands of people to share your content, this can significantly improve how many people engage with your brand.
3. Your Videos Can be Short and Simple
You may think that the prospect of producing a social media video is overwhelming. But, you should realize that it doesn't have to be too complex.
Actually, social media videos can be really short and simple. People don't want to watch a video on Twitter that lasts more than a few minutes.
4. You Can Engage Audience In Real-Time
Engaging with your social media audience is really important. When you post on social media, people may see your post a few minutes later.
But, when you produce a video live on Facebook, you'll be able to communicate in real-time with your audience.
This is an excellent way for your prospective customers to connect with your brand. They'll be able to ask your questions and make requests on video.
5. Increase Your Sales With Social Media Video
You may be surprised to hear that social media videos can actually increase your sales. Around 90 percent of consumers say that product videos are helpful when making a purchasing decision.
Therefore, producing a video could make the difference in making a sale or not. You could find that your videos significantly bolster sales.
More Digital Marketing Advice
If you haven't already started to produce social media video, it's time to start now if you want to show that you can reach your audience.
Do you want to know more about how to run a successful digital marketing campaign? Check out this blog!