4 Unique Ways to Boost Website Traffic Using Video Marketing
One of the most common challenges businesses face in digital marketing is driving visitors to their web pages (Source: Hubspot). Traffic generation is the start of any successful inbound marketing campaign; the more quality visits you have, the more opportunities created for lead conversions and sales.
Video marketing has proven to increase website visitors, foster engagement, and elicit users to action. Video drives a 157% increase in organic traffic from search engine results pages (SERPs). This is huge considering search is a top tool for consumers to locate brands and find solutions to problems.
If you’re seeking ways to drive more people to your web pages or want to amplify your video marketing, here are four unique tactics for boosting website traffic using video in your digital strategy.
#1 Leverage Video in Your Email Marketing
A video is the fastest way to communicate quickly with your audience. And since they increase engagement and conversions, it makes sense to use video in your email marketing campaigns to create optimal results.
Your email strategy is crucial to converting leads into customers and customers into raving fans of your brand. It’s a top channel for increasing revenue, therefore, using tools that improve list engagement is vital to your overall business goals.
Use the following tips to leverage video in your email marketing and promote traffic generation:
- Reduce customer service cases by creating FAQ videos versus text. Add the video in your email message and mention the full-length website or blog post link for more detailed instructions
- Repurpose a favorite blog content into a video series, using each subheading as a new video. Create an email campaign around this topic, sharing a video daily over a period. Include the blog link in each email for recipients to obtain the original article
- Using the word “video” in your email subject line has been proven to increase open-rates
- Share customer testimonials with your subscribers. It’s an excellent way to foster trust and get new leads to do business with you
- Practice email segmentation to send personalized, tailored content to your recipients that speaks directly to their needs and interests. This is one of the best ways to increasing open-rates, clicks and shares
#2 Include a Video on Your Landing Pages
Videos are persuasive and authentic. It draws viewers into your message, quickly building trust and establishing common ground. This is why videos are ideal for your landing page content.
How does this relate to traffic generation? Wordstream notes that having a video on a landing page makes it 53% more likely to show up on the first page of the SERP for your keyword. Many consumers are experiencing your brand for the first time on search. Introducing your business via video creates trust and ways for people to connect with you.
Do a split test of your landing pages, having a video on one and full text on the other. Measure your results to discover which is producing favorable outcomes concerning traffic and lead conversions. In the video, be sure to state a clear call-to-action that tells viewers to opt-in and what they can expect in return.
#3 Post How-To Videos on Social Media
Another way of boosting website traffic using video is through instructional content. How-to videos perform exceptionally well on social media. Typically, these videos need to be short (about 30 seconds long) to keep your followers engaged. Doing product demonstrations or illustrating how to achieve a specific result on your audience highlights your brand as an authority and go-to source in the industry.
Produce a series of how-to videos to edit for social media. The goal is not to sell your product but demonstrate its uses, so viewers understand the benefits and features. You want to boost your credibility and the value you bring to newsfeeds.
Additionally, address common problems in your niche. Show followers a better way of reaching a result by demonstrating the process on video.
#4 Optimize YouTube Videos for SEO
YouTube is the 2nd largest search engine, boasting 1.5 billion logged-in monthly users. With only 9% of U.S. small businesses using this medium to reach their audience, there is an excellent opportunity to separate your brand from competitors and get in front of your consumers. This is a unique channel to increase website traffic using video because viewers are more likely to follow instructions from video than other sources.
The key, however, is leveraging YouTube SEO tactics to boost visibility.
Here are a few pointers to optimizing your video content to rank on YouTube:
- Optimize your title by including your longtail keyword. Make it descriptive by mentioning the benefit viewers will gain from the video. If feasible, try to have your keyword as close to the beginning of the title as possible
- Create a full description, naturally sprinkling your keyword throughout. Be sure to add your website or blog post link to access your content easily
- Encourage engagement in your video. Ask viewers to subscribe,like, and click. These are key ingredients to improving your overall video SEO
- Make your video awesome. Follow an outline, so you hit on your major key points and avoid rambling. It’s important to get to your topic quickly to keep people on your video...another factor for SEO
- We can help you create amazing videos that get in front of your audience, captures attention, and entices viewers to take action. Reach out to us here to discover how we can help amplify your video campaigns.
Conclusion
Implement these tactics to being increasing website traffic using video marketing. Not only will you experience a surge in site visitors, but you’ll also notice a boost in engagement and conversions. The benefits (and results) are too compelling to ignore!
The Anatomy of a Landing Page
Traffic acquisition is only half of the marketing equation. In addition to bringing visitors to your website, you need to keep them there. Not only that, you need to transform them from interested prospects into customers. Your marketing needs to move that relationship forward at each touch point. Conversion optimization is the process of transforming new website visitors into paying customers — and first-time customers into repeat buyers. A landing page is a single web page that appears after a user clicks on an advertisement. These can be used to capture leads, communicate information, or generate website sign-ups.
Here are 9 aspects of the anatomy of a landing page:
- A consistent message between ad headline and landing page headline. For example, if someone searched for “Marketing Tools,” your landing page has a far better chance of converting if the headline mentions “Marketing Tools.”
- The secondary headline leads to the content. This section needs to compel the user to continue reading. Short, sweet and to-the-point, it should give a clear reason that speaks to the user’s pain point.
- Perfect grammar. This goes without saying.
- Trust signals. Testimonials, security seals and other badges that show that the user will have a secure, satisfactory shopping experience
- Strong call-to-action. Download, Free, Get, Create and other options have been shown to perform better than weaker words like “Try.” Stronger language and active verbs compel people to take action
- Buttons that stand out. The button needs to be able to catch the user’s eye, so make it distinctively different than the rest of the color scheme on your page.
- A lack of links. Keeping users on the landing page and moving them through to the call-to-action should be your primary goal. Linking out to other sites or other pages of your own site that aren’t tied into the landing page can distract the user from taking the action you want them to take.
- Images and video that relate to the content. Adding images and video that give customers a quick understanding of the product/service or explain the basics can all bolster the message.
- Fit the message within the first third of the page. This is known as “above the fold” and greatly increases the chance that visitors will take action since they don’t have to scroll.
Clear, concise information drives users to take action is the take-home message here. A single call-to-action on landing pages allow you to gather information or generate conversions with the highest impact across all of you digital outlets.