The Great Outdoors Meets Digital: A Guide to Conquering Digital Marketing in the Outdoor Industry!

Welcome, adventurous marketers, to the untamed wilderness of digital marketing in the outdoor industry! As we embark on this thrilling journey, grab your compass, strap on your hiking boots, and let your creative ideas roam free. In this guide, we'll explore the uncharted territories of online marketing. Get ready to conquer the digital landscape and reach new heights of success!

Blazing Trails with an Online Presence

Like finding the perfect campsite, establishing a solid online presence is critical. Your website should be the basecamp of your digital marketing efforts. Make it an oasis of eye-catching design, user-friendly navigation, and compelling content that lures visitors like a s'mores scent on a cool evening breeze. Remember, a website is like a tent - if it's shabby and uninviting, your visitors will flee faster than a squirrel with a backpack full of trail mix!

Engage with outdoor enthusiasts by sharing stunning photos, informative articles, and exciting updates about your products or services. Remember, consistency is vital - just like following trail markers, regular updates keep your audience engaged and eager to explore what your brand offers. Start blazing those online trails to connect with your target audience and leave a lasting impression in the vast wilderness of digital marketing!

Yeti is a brand known for its high-quality coolers and outdoor gear. Their online presence is focused on storytelling and showcasing the durability of their products. Their website features captivating videos and customer testimonials highlighting real-life adventures and how Yeti products play a role in them. This brand effectively uses websites and engaging content to connect with its audience, promote its products, and inspire outdoor enthusiasts.

Mastering Social Media: Where Hikers Become Influencers

Harness the power of social media to spread your message like wildfire (minus the actual fire hazards, of course). Engage with your audience, share stunning visuals of breathtaking landscapes, and inspire wanderlust. Remember, a picture speaks a thousand words, but an awe-inspiring photo of a majestic mountain range will leave your followers speechless, reaching for the "like" button.

Capture the essence of adventure and the spirit of exploration in your social media posts. Share stories of outdoor adventures, highlight customer testimonials, and showcase the unique features of your products or services. Encourage your followers to share their experiences and use relevant hashtags to expand your reach. Remember, just like a well-prepared hiker, you need to be adaptable and responsive to changes in the digital landscape. Stay up-to-date with the latest trends and algorithms to ensure your social media strategy remains effective. With every post, you can inspire, connect, and build a community of outdoor enthusiasts eager to travel on their digital journey with your brand. 

Patagonia is an outdoor brand that has excelled in utilizing social media platforms to engage with its audience. They have a strong presence on platforms like Instagram, Facebook, and Twitter, where they share stunning outdoor photos, videos, and stories that resonate with their target audience. Patagonia also uses social media to promote its sustainability initiatives, environmental activism, and outdoor adventures, which aligns with its brand values and helps build a loyal community of followers.

SEO: Scaling the Summit of Search Rankings

When it comes to SEO (Search Engine Optimization), think of it as climbing a mountain. Conduct thorough keyword research to uncover hidden trails of online traffic. Optimize your content with relevant keywords, meta tags, and descriptions. Build backlinks like you're constructing sturdy ropes, connecting your website to authoritative sites. And voila! Your website will ascend the search rankings, reaching the summit and gaining visibility like a mountain peak bathed in sunrise hues.

As you conquer the SEO world, remember it's about reaching the summit and staying there. Continuously monitor your website's performance, analyze data, and make adjustments to maintain your position in the search rankings. Like a seasoned mountaineer, be patient and persistent in your efforts, knowing that increased visibility and organic traffic rewards are worth the climb.

The North Face is a well-known outdoor brand specializing in clothing, footwear, and equipment for outdoor activities. They have a solid online presence and invest heavily in search engine optimization (SEO) strategies. As a result, they often appear at the top of search rankings for keywords related to outdoor gear, hiking apparel, and camping equipment. The North Face established itself as a leader in the outdoor industry and has successfully optimized its online presence to rank highly in search results.

Gear Up with Captivating Content

In the vast wilderness of the internet, content is king, or should we say, the king of the mountains! Create compelling blogs, videos, and guides that provide value and entertainment, and inspire outdoor enthusiasts to explore the great unknown. Inject a dash of humor, sprinkle in personal anecdotes, and watch as your audience becomes as hooked as a trout on a fishing line.

Use captivating content and provide valuable information that inspires outdoor enthusiasts to explore the unknown. Whether through engaging blogs, informative videos, or comprehensive guides, make sure your content stands out in the vast wilderness of the internet. With each piece of content, you have the power to captivate, educate, and build a loyal community of adventure seekers who can't wait to get on their next digital journey with your brand.

REI is known for its captivating content that showcases outdoor adventures and promotes a love for nature. Their blog features inspiring stories, helpful tips, and stunning photography from various outdoor activities like hiking, camping, and cycling. They also produce engaging videos highlighting the beauty of the outdoors and encouraging people to explore and connect with nature.

Email Marketing: Forging Stronger Connections

Imagine your email list as a hiking party, and you're the seasoned guide leading them through breathtaking landscapes. Craft appealing newsletters, personalized offers, and exclusive discounts to keep your tribe engaged and excited. Remember, your emails should be as refreshing as a cool stream and as enticing as the smell of fresh coffee at sunrise.

Create more robust connections with your audience through the power of email marketing. Craft beautiful newsletters that provide:

  • Valuable content.
  • Personalized offers that make your subscribers feel special.
  • Exclusive discounts that ignite their excitement.

Like a seasoned guide leading a hiking party, your emails should be refreshing and enticing, keeping your tribe engaged and eager for more. So grab your backpack, gather your email list, and forge stronger connections on this digital adventure!

Arc'teryx is a renowned outdoor brand specializing in technical clothing and equipment. They have a strong email marketing strategy that emphasizes storytelling and community building. Arc'teryx's emails often feature inspiring stories of athletes and adventurers and breathtaking imagery from their expeditions. They also send newsletters with updates on new product releases, upcoming events, and exclusive promotions. By focusing on creating a sense of adventure and connection, Arc'teryx effectively engages its audience through email marketing. Arc'teryx demonstrates effective email marketing strategies by providing valuable content, personalization, and fostering community among its subscribers.

Influencer Partnerships: Joining Forces with Nature's Best Ambassadors

Collaborating with outdoor influencers is like having a native pathfinder escorting you in an uncharted forest. Find the outdoor enthusiasts who embody your brand's spirit and values. Partner with them to showcase your products or services, and watch as their followers flock to your campsite. Just make sure they don't get lost on the way!

Seek out those who embody your brand's spirit and values, and collaborate with them to showcase your products or services. As their followers flock to your campsite, provide clear directions and guidance so they stay aware of their location. Together, you can navigate the wilderness of digital marketing and create a powerful alliance that resonates with outdoor enthusiasts and drives success for your brand.

Black Diamond Equipment is an outdoor brand that utilizes influencer partnerships as a marketing strategy. They collaborate with professional climbers, mountaineers, and outdoor photographers who have a significant following on social media platforms. These influencers share stunning visuals and stories of their adventures using Black Diamond's climbing equipment and apparel. This partnership helps Black Diamond reach a wider audience of outdoor enthusiasts and build trust in their products through authentic endorsements from respected individuals in the outdoor community.

Analytics: Navigating the Digital Wilderness

As any skilled outdoors person knows, tracking progress is essential. Utilize analytics tools to measure the effectiveness of your campaigns, monitor website traffic, and adjust your strategies accordingly. Think of it as your trusty GPS, guiding you through the digital wilderness and helping you navigate and conquer new marketing summits.

And like any skilled outdoors person tracking their progress, use analytics to guide you through the vast landscape of digital marketing and conquer new summits of success.

Outdoor brands can utilize various analytics tools to navigate through the digital landscape. Here are some popular options:

  1. Google Analytics: This is a widely used web analytics tool that provides detailed insights into website traffic, user behavior, conversion rates, and more. It helps outdoor brands understand their audience, track marketing campaigns, and optimize their online presence.
  2. Social media analytics platforms: Tools like Facebook Insights, Twitter Analytics, and Instagram Insights provide valuable data on engagement, reach, demographics, and content performance across different social media channels. Outdoor brands can use these insights to measure the effectiveness of their social media strategies and make data-driven decisions.
  3. SEO analytics tools: Search engine optimization (SEO) is crucial for outdoor brands to improve their visibility in search engine results. Tools like SEMrush, Moz, and Ahrefs offer comprehensive SEO analytics, including keyword research, backlink analysis, competitor analysis, and site audits. These tools help brands optimize their websites and content for better organic search rankings.
  4. E-commerce analytics platforms: For outdoor brands with online stores, e-commerce analytics tools like Shopify Analytics, WooCommerce Analytics, or Magento Analytics provide valuable data on sales, customer behavior, product performance, and conversion rates. These insights help brands identify trends, optimize their product offerings, and enhance their shopping experience.
  5. Heatmap and user behavior analytics tools: Tools like Hotjar, Crazy Egg, and Mouseflow allow outdoor brands to visualize user behavior on their websites through heatmaps, click tracking, and session recordings. This data helps brands understand how users interact with their site, identify areas of improvement, and optimize the user experience.
  6. Email marketing analytics tools: Email marketing remains an effective strategy for outdoor brands. Tools like Mailchimp, Constant Contact, and Campaign Monitor offer analytics features that track email open rates, click-through rates, conversions, and subscriber behavior. These insights help brands refine their email campaigns and improve engagement.

Remember, the choice of analytics tools depends on each outdoor brand's specific needs and goals. It's important to select tools that align with their digital marketing strategies and provide actionable insights for informed decision-making.

Congratulations, fearless digital marketers! Armed with this guide, you're now equipped to venture into the wild world of digital marketing in the outdoor industry.

Why Small Businesses Need to Embrace Digital Marketing

Almost half of all businesses don't have a digital marketing plan in place. Is your company among them?

If so, you need to make some moves. Small business digital marketing is essential for scaling your business in 2018. Advertising is on its way out, and digital marketing is taking the world by storm.

Want to learn more about digital marketing for small businesses, and how to create an effective online marketing plan? Read on to learn more about the importance of digital marketing strategies for small businesses.

It's the Way of the Future

83% of businesses report that their digital marketing tactics are working to grow their business. There's no denying that we live in a digital economy today. Smartphones are so pervasive that people spend 24 hours per week staring at their phone.

In the twenty-first century, you'll find people on digital outlets more than anywhere else. In the past, car passengers would certainly read bus stop benches as they zoomed past on the highway. Now, they stay occupied by the phones in their pockets.

Same goes for other popular forms of advertising, like newspapers, for instance. Every major news outlet has an app now, so people turn to their phones to get the latest news. It's easy, digestible, and usually free.

Even magazines are turning more and more toward digital publication. You'll find fewer places to place print ads in 2018. Those ads won't get beneath nearly as many people's eyes as digital strategies, either.

Connect with Your Ideal Client

One of the most potent uses of digital marketing strategies is to connect you to your ideal client. Digital marketing offers ways to market directly toward the exact demographic you're trying to target. Traditional advertising methods don't allow this direct targeting method.

Here's a social media marketing example. On Instagram, you can find hashtags that your ideal clients are searching on the app. Once you see these hashtags, you can begin to use them on your posts to reach that demographic.

Here's another example relevant to content marketing. By writing a blog and hosting it on your website, you can attract organic leads that are interested in what you have to say.

With some light research, you'll be able to find the questions your client base is asking online. From there, you can even tailor your blog topics to answer those questions directly. With some search engine optimization, this can land your potential clients right onto your website.

Your Small Business Digital Marketing Plan

Digital marketing is the only way to scale your business in 2018. As old traditional advertising methods die out, small business digital marketing has become a much stronger alternative. It's also the best way to reach your target demographic directly.

Want to learn more about how to dive into online marketing for small businesses? We can help there.

We specialize in inbound and video marketing, two of the most significant branch of digital marketing today. Get in touch to find out how we can help you scale your business!

Inbound Marketing Strategy - Turning Leads into Customers

Use Inbound Marketing to Turn Leads into Customers

How to Use Inbound Marketing to Turning Leads into Customers

Inbound marketing has revolutionized the industry of marketing through the ease of turning leads into customers. Partnering with outbound marketing, customers and clients are more receptive to the information that pertains specifically to their interests.


Customer Relationship Management

Hubspot offers a free CRM software which tracks contact and company information in detail and with ease. If kayaking is your business, then utilizing the inbound technology to send outbound information will have your prospects paddling their way to your company because of your marketing efforts.


Email Marketing

Once the CRM is in effect, emailing those who inquired about your outdoor products or services is one of the most useful tools used in obtaining leads. According to Hubspot, "A good email is valuable, relevant, expected and integrated." Customize your email to express your business' unique personality and design while appealing to your customer's specific desires.


Lead Scoring

Lead scoring is a fantastic tool that helps to differentiate contacts that are mildly curious from contacts that want your products or services today. It takes the responses and ranks the potential of which connections to follow-up with first.



Marketing automation is a mass of information to reach out to potential prospects. When used with the other inbound marketing tools, it can boost the efforts of encouraging candidates to inquire more about the product or service offered. Utilizing the tools of inbound marketing in conjunction with some outbound is a more effective method of turning leads into customers. Prospects won't feel as invaded and welcome the information that is pertinent to them. Market your company with the proper tools toward its highest potential. Contact Harness today for obtaining more information toward your success.



Hubspot (2016). Free CRM Software for Small Business. Retrieved from

Hubspot (2016). What makes good email marketing. Retrieved from

Hubspot (2016). Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score. Retrieved from

Hubspot (2016). What is Marketing Automation? Retrieved from