video marketing strategy

Steps to Create a Strong Video Marketing Strategy

Did you know there are more than 2.08 billion users of smartphones? That's right, and you need to be connecting with them via video marketing. If you do not yet have a video content marketing strategy in place, here is a look at five simple steps you can take to get started.

Step 1: Define Your Strategy Purpose

Before you set off to develop a comprehensive video marketing strategy, you first need to define its purpose. Do you want to educate viewers about your products? Are you looking to entertain them? Ultimately, you want to steer clear of anything that pressures them into buying your product or service. When you define your content strategy purpose, you can then create content that centers around this objective.

Step 2: Choose Your Topics Wisely

You want to choose video topics based on the viewers' needs. If there are already a ton of videos being shared about an item you want to focus on, you must come up with an angle that causes your video content to differentiate itself positively.

Step 3: Hire a Professional

This step is straightforward --if you don't know how to create a quality video, don't attempt to. Instead, hire a professional video content marketing specialist to do it for you. This person can help to make sure to include a variety of relevant aspects of your video marketing strategy.

Step 4: Let Viewers Know There is More Coming

At the end of every video, there should be directions for subscribing to the channel to see future videos. This will attract viewers and let them know that you intend to publish more videos soon.

Step 5: Always Include the Option to Share

Even more important than a subscription option is the ability to share your videos. You want viewers to share across a variety of platforms, which increases your brand awareness and attracts even more consumers to your company website.

 

To learn more about effective video marketing, contact us today.