Inbound marketing is the best way to promote your business online. Leveraging this strategy significantly increases brand exposure, boosts follower engagement, drives traffic to your blog and lead pages, and improves lead and sales conversions. If you want internet marketing success for your company, embracing the inbound methodology is the way to do it.
There are four essential actions in the inbound marketing strategy. Each element must be actively working to achieve the best outcomes in your marketing efforts. Here are the major components, with examples of techniques and tools, you can use to create a winning strategy:
#1 Attract Visitors
The first action is driving traffic to your site…but not just any traffic. The goal is targeted to quality visitors that are interested in your message. Having clarity of your target market is vital to creating content that solves their problems. Once you have established your buyer personas, you can align your entire content marketing strategy including social media, email messages, SEO, blogging content and videos to their interests.
#2 Convert
B2B Companies that blog only 1-2 times per month generate up to 70% more leads than those that don’t (Source: Hubspot). This stat illustrates the power behind the inbound strategy and how it dramatically impacts lead conversions. Convert website visitors into leads by using tools like landing pages, web forms, and lead offers. The key is ensuring your lead magnet is enticing and valuable enough for viewers to give their contact information in exchange.
#3 Close
The third element of an inbound marketing strategy that works is closing your leads into buying customers. It is in the nurturing process where you are grooming prospects to move them closer to a purchasing decision. Email marketing and marketing automation are excellent tools to fostering relationships with your leads that build trust. Thus, wanting to do business with you.
#4 Delight
You’ve earned a new customer…good work! But it doesn’t end there. This final step to inbound marketing is where you build loyal, raving fans who proudly promote you to their networks. How do you make this transition? By continuing to feed valuable content that resonates with your audience. Tools such as surveys and social monitoring are ways to gain feedback to improve your customer initiatives and create amazing experiences.
Ensuring that these four ingredients are working in your inbound strategy is imperative to achieving online marketing success. When executed correctly, you will maintain a steady flow of traffic, leads, sales and returning clients to your business.
For help on creating an inbound marketing strategy that increases your brand exposure and improves online conversions, contact us here for a schedule consultation. We are ready to help get you to your next level.