A Brief Guide Using Facebook for Business

Facebook is the ubiquitous king of social networking, universally accepted into nearly all of our lives. Scanning a user’s timeline reveals stories of relationships, birthdays, wins and losses and connects us in a way never thought possible prior to its invention.


7 Tips To Follow Up With Convention and Trade Show Leads

Don’t you just hate those cold post-event emails with no personalized context? Read on for a few tips on how to follow up with leads.


What is Marketing Automation?

You have been working hard over the recent past to create content such as videos, blog posts, infographics, and white papers that are interesting and valuable to your future customers. You have a fan base on social media that is engaged with your posts and sharing them. You have created regular traffic to your blog posts and your email list is growing.


Top 5 Marketing Trends for 2016

As you close out your books, finalize your goals, and add finishing touches to your marketing strategy for 2016 and beyond, HARNESS presents the marketing trends you should be considering as we move into the new year.


Facebook Reactions Launch Worldwide

Have you started noticing an abundance of emoticons today in your newsfeed? That is because Facebook has launched its "Reactions" worldwide.