How To Succeed at Outdoor Retailer
Outdoor Retailer: How to be successful?
Exhibiting at a like Outdoor Retailer or even just attending, can be one of the most fun and effective ways to grow your business. But it can also be challenging to connect with new people, form relationships, and then follow up with those people to create real growth in your business.
Trade Shows are often the most expensive line item on your company's marketing budget. Which means that it is vital to ensure you do everything possible to maximize the return on your investment in travel, tickets, promotions and time at a trade show.A properly prepped Outdoor Retailer, as you will see in our Outdoor Retailer Success Series, can massively improve their trade show results with a few simple steps.
Being at a Trade Show with your competitors is an invaluable experience. You can measure your efforts against the competition to capture quality leads or drive traffic to your booth. To get the most out of your marketing expense requires a fully integrated digital to real world strategy. Luckily for you, it is still very uncommon to find exhibitors or attendees who have an effective strategy to maximize their efforts.
Put down your business cards and swag bags, because we are about to leave them in the dust...
Content Creator & Editorial Manager
Content Creator & Editorial Manager
HARNESS is a full-service digital marketing agency with a unique focus on the inbound marketing methodology combined with video marketing. More specifically, we create captivating content to engage our clients' current and future customers while also managing client marketing channels.
We are hiring an editorial manager to refine and advance our editorial vision and mission to help plan, produce, and analyze the written content we create. This role will help build our editorial calendar and written guidelines, as well as determine sources for content both internally and externally. The candidate may also be asked to create a network of freelancers and go-to influencers in our industry, format our content, and line edit.
Responsibilities include but are not limited to:
- Build our editorial calendar and written guidelines.
- Determine sources for content creation, both internally and externally.
- Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy.
- Edit content produced by your teammates, including conceptualizing the projects upfront and copy-editing prior to publishing.
- Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar.
Requirements:
- BA/BS in a writing related discipline or marketing
- Experience managing an editorial calendar for a media publication or marketing team
- Proficient in Content Management Systems (CMS) and its content scheduling, publishing, and optimization features.
- Proficient in Social Media Management System (Buffer, Hootsuite, Sprout Social or any similar system) for composing, scheduling, and maintaining social posts.
- Excellent attention to detail both for line editing copy and consistency in style and tone across our content.