Whether you're operating entirely online or you have a physical store (or stores), it's impossible to ignore the massive reach of digital marketing, as 87% of people research a business or product before making a purchasing decision.At the same time, it's all too easy to spend a small fortune on your digital marketing campaign only to see less than stellar results. If that sounds familiar, it might be time to reassess your resources.You've got the market research, now get the tools needed to get the job done. Here are five of the best digital marketing tools that your business won't be able to live without.
1. Google Analytics
Google owns over 3/4 of all search engine traffic. Moreover, they own YouTube as well, which is often regarded as the world's second-largest search engine.As a result, making sure you're doing everything in your power to stay at the top of Google should be a priority.Google Analytics makes that easy, delivering in-depth analytics to your account. It even features Adwords integration!
2. MailChimp
The majority of email ads go unopened. To make your email marketing stand out, you'll want to sign up for MailChimp.MailChimp is easy to use, allows you to test emails before sending them out, and features templates so you can make the process faster and easier.Plus, it's free for those with up to 2,000 contacts which is great for smaller businesses looking to save a bit of money.
3. Hootsuite
Your social outreach can make a world of difference, especially if you're using multiple platforms. However, keeping up with multiple social media accounts can be a chore.That's where Hootsuite comes in!Hootsuite collects all of your social channels in one easy to digest dashboard. Create, manage, and publish posts to all of your platforms with a simple system!You can even designate tasks to certain team members, giving you further control of your social strategy.
4. Slack
Speaking of delegation, Slack is one of the most accessible and helpful tools for business owners, merging instant messaging with digital meeting spaces. Creating a Slack channel for your business lets you easily communicate with your team 24/7 so you can ensure that everyone is in the loop.Slack is particularly useful for companies that utilize remote teams or lack a reliable meeting space.
5. WeVideo
Video marketing is a great way to bring your content to life, as people spend an average of six hours per day watching videos online.WeVideo allows you to collaborate with your video marketing team, quickly and easily making edits, leaving notes, or publishing videos. This helpful app even features optimization for Facebook and YouTube.
Check out the Best Digital Marketing Tools and Help Your Business Succeed
For our money, these are the best digital marketing tools out there. Make sure to check them out to give your business a leg up on the competition.Speaking of which, did you know that we offer extensive marketing services? To learn more about how we can help your business grow, get in touch today!
