Video marketing is rising at an alarming rate. Consumers connect through mobile devices and are more apt to watch a video than they are to read an extensive blog. It’s important to incorporate video into all of your marketing aspects and know how they affect your audience. The following statistics are according to an article on Hubspot:
Increase in Conversion:
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- Video in an e-mail leads to 200-300% increase in click-through rate.
- Including video on a landing page can increase conversion by 80%.
- YouTube reports mobile video consumption rises 100% every year.
Who Uses Video:
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- 65% of US marketers plan to increase their mobile ad budgets to account for video.
- 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI.
- 22% of U.S. small businesses plan to post a video in the next 12 months.
User Interactions:
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- 90% of users say that product videos are helpful in the decision process.
- 80% of viewers recall a video they viewed in the past 30 days.
- 36% of online viewers trust video ads.
Spending:
- By 2016, video ad spending will reach 5.4 billion.
- Video ads make up of 35% of total online ad spending.
Content:
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- Enjoyment of video ads increases purchase intent by 97% and brand association by 137%.
- 59% of executives would rather watch a video than read text.
- The average user spends over 16 minutes watching online video ads every month.
As small business’ become aware of the growth potential using videos in their marketing strategy, they must also know where video marketing is headed.
The article on Forbes by Jason DeMers, 5 Video Marketing Predictions to Guide Your Content Strategy offers some insight into video marketing and where its outlook in formatting and presentation are headed. Some of the projected observations are the following:
- Videos will become shorter and more concise. “…as the market becomes increasingly populated with video content, the shorter, more concise entries will start to stand out more.”
- Live streaming and virtual reality will merge, and it’s believed they will develop together. For businesses catering to outdoor sports, this could mean allowing your users to “virtually” attend learning sessions about safety or initial meet and greet in readiness for an excursion.
- Videos will be used for more than just information. Currently, a video is used as a ‘content medium,’ such as how-to’s, and tutorials. However, it’s quickly spreading that video can be utilized for much more, such as face to face encounters or exercises in improving communications.
- Videos will become more personalized. Companies are moving toward catering to individuals’ particular needs and giving specific attention to those within their audience.
Your business will only grow with video marketing. With having the knowledge of the above statistics on how video marketing will affect your audience, and how videos will further develop in the future, your business will have an edge for your marketing processes and leads to your sales funnel. Contact Harness Consulting today for more information.