video marketing trends

5 Video Marketing Trends for 2020

Lights, camera, and did you catch that last advertising video? Chances are, you've seen more videos pop up on your favorite sites and social media feeds.

Video content is expected to take up more than 80% of internet traffic this year. To respond to this trend, more companies are stepping up their video marketing efforts. If you haven't yet, you're likely falling behind your competitors.

Here are five video marketing trends for 2020.

By trying these trends for yourself, you can engage consumers with your content and drive your business into the new year. Expand your business with these five video trends.

1. Video Marketing in Google Ads

Pay-per-click (PPC) digital ads allow companies to reach consumers online based on:

  • Search keywords
  • Interests
  • Online behaviors
  • Demographics

Advertisers can either create text or display ads for the PPC campaigns. Following the recent video marketing trends, many companies are also using video content throughout their campaigns.

Video ads can draw the eye and grab the consumer's attention.

You can set these ads to display on YouTube or across Google's Display Network sites. Since YouTube is the world's second most used search engine, the platform is an ideal start for your video content.

Plus, many younger consumers are already spending a lot of time on YouTube already!

2. Shoppable & Interactive Videos

40% of all minutes spent watching YouTube videos occurs on a mobile phone.

In order to create a convenient user experience on mobile devices, more companies are making their videos shoppable. These video ads contain links that send consumers straight to a product.

As a result, you can use this new type of video content to improve user experience and engage customers online.

3. Personalized Videos

In order to effectively follow these video marketing trends, you need to know your customers. Creating personalized, relevant videos will ensure your content engages consumers.

To fully personalize your videos, create segmented audiences.

This tactic will allow you to create videos that better connect with customers and increase engagement.

Artificial intelligence is improving as well. AI will soon impact online video trends by increasing content tailored to specific audiences.

4. 360-Degree Videos

Virtual reality headsets are also impacting video marketing trends.

By creating interactive, 360-degree videos, you can take customers on virtual tours, demos, and walkthroughs from their own homes. Interactive videos improve online user experience and ad recall.

Using this video trend can help set your content apart from the rest.

5. Longer Videos

Consumers are now taking the time to watch longer videos.

Creating long-form videos will give you the opportunity to provide informative content. Longer videos also make it easier to form an emotional connection with your audience. However, it's important not to lose focus on the video's purpose.

Otherwise, you're not giving them a reason to sit through the content.

Rather, creative, narrative-based videos are more likely to leave a lasting impression.

Now Rolling into the New Year: 5 Video Marketing Trends for 2020

Ready to roll out the new year? With these five video marketing trends, you can make your mark. Start engaging customers online with these tips!

Develop your video marketing campaign. Contact us today to begin!


How To Get a Negative Review or Attack Site Off the Front Page

Did you have an angry customer or disgruntled employee create a smear website or leave a bad review that ranks on the front page?

There is Good News & Bad News

The bad news is this is going to take dozens of hours of work, and months of time will go by before the offending website is removed from the front page. The good news is that 95% of what you are going to do, will be an application of good SEO practices and will have general SEO benefits to your site. Pushing the Bad website off the front page is going to be mostly a side benefit.

But it’s only off the front page? I want it to disappear!

Trust me, once it is off the front page it is effectively gone. 91% of searches never click beyond the first page. In addition the people clicking beyond the front page usually are not your best customers, they are often employees and competitors. It is very unlikely you will be able to get something removed from the internet entirely, but there is a small chance and that will be discussed further below.

Step 1 - Make less listings appear on the front page.

In the image below you can see the difference between traditional listings and expanded listings using structured data in the Google search results. Configuring your schema correctly to produce these types of rich data cards will actually take up more space on the page. This results in the website you are trying to hide being pushed further down the page and possibly even off the front page.

 

Step 2 - Company Micro Sites

Next we take information that would normally be contained with a page on your website, or maybe even just a section of a page like the Mission Statement from an about page, and we make a whole website out of it.

We will link to this page from your website’s about page. And we will link back to your website from this microsite. For some companies a mission is really important. So an expansion from one paragraph to several pages of examples or stories about why you do business makes sense.

Other great opportunities to create a micro sites can come from the careers page of your website. This page can easily be expanded with information on company culture and what types of things you are looking for in applicants resumes. This can actually really have a positive impact on the business because it really is useful for the candidates you most want to higher.

And another good place to build a microsite would be if your company has any type of non profit initiative it is involved in. Even something like a day where your company goes to clean up a nearby park is a great place to look for self promotion. These types of activities are typically blog posts but there is no reason they can’t be their own microsite

I would do a maximum of 6 of these types of related domains. It works a lot better if you can find two or three links that you can get to point to these sites, besides your main websites. For example, if you have a website dedicated to your "City Park Cleanup Day", maybe the city Parks and Recreation website would be willing to give you a link.

  • Special note, many people will think this technique sounds like creating a PBN (Private Blog Network). Which is Black Hat and not something Google approves of. PBN websites will hide their WHOIS information, set up on different Web Hosts and do everything they can to trick Google into thinking they were not developed by the same person. We are not going to do this, all of these websites can be hosted on the same platform, and have identical Whois info. If you don’t have more than 6 company micro sites this is should not trigger any PBN warnings with Google.

Step 3 - Don’t Forget the Easy Stuff

Often the links directly under a company will be social networks when looking for a company name. You need to make sure you have pages on Twitter, Facebook, LinkedIn, Instagram, Pinterest, Snapchat and all the major social sites. What controls how high those links appear is how active those profiles are. So use a program like Buffer to schedule posts for the week and make sure that your company profiles are updating every day with new content.

This is the easiest thing you can do and will also be the quickest strategy for pushing down the site we are trying to drop.

Step 4 - Disavow the Link

What does it mean to disavow the link?

Normally if you start to receive links that look spammy, Google will think you are trying to artificially inflate your rankings. In order to not get punished by Google you can “disavow” those links to your site, saying that you have no relationship with the sketchy links and those sites aren’t related to yours.

Because the site that gave us a bad review probably linked to us, we can “disavow” their link as well. This won’t have a major impact on their site by itself, but it is a negative signal to Google that someone has a problem with their site. It also lets Google know that maybe that site isn’t a good match for searches of your brand name.

Special note, if you are very lucky and this negative site has ALSO linked to the website of a mutual party that you are affiliated with you should also ask them to disavow the link.

Joe Plumber’s service was no good. I ended up having to go to a local hardware store to buy the stuff to do my own project”.

If you are lucky and can get the local hardware store to also disavow links from this page, it will be a VERY negative signal to Google and we might see this page not just pushed from the front page but out of the search results entirely.

Step 5 - Push for a News Link

If a small to medium sized business is written about in the local press it can be the second or third link on company name searches for years!

This is the most difficult strategy to replicate for each unique business and in some ways falls more under the category of PR than SEO or reputation management, but it can be the most effective way to control the message and google results for your company. So think about what makes your company story worthy and reach out the local press to see if they would be interested in running the story.

For more help getting a news link check out this excellent Moz article from Casey Meraz.

Step 6 - Guest posting with Partner Businesses

Are there businesses you work with closely and have a good relationship with? Trade Blog posts with that company, where each of you will write up a quick company profile to expose your customers to the partner business.

Have them write something simple like, “Why we use company Joe’s Plumber service when we need to fix a pipe” but make sure that the are correctly optimizing their post to rank for your company's name. A tool like Yoast can be great for this.

Step 7 - The Psychology of Dealing with the Angry (Possibly Crazy) Customer Directly.

Now that you see how much work it can be to remove a negative listing from the front page, make sure you aren’t overlooking the most direct approach. Asking the angry customer to take it down.

I have two important questions I try to answer before I talk to the customer. When did they put up the angry site? And can i speak with them in a professional way?

The question is the most important. If you cannot remain perfectly calm and professional when dealing with the customer, you risk upsetting them further and creating more problems, so do not engage with them at all. Even if you are 100% right and they are 100% wrong, it is important not to argue with them. Be apologetic, offer to make recompense in some way and see if that can solve their issue. Make sure to document all communications, and make double sure that every communication makes you look like a great company with excellent customer service. You can already see how it will take dozens of hours to remove their listing from the front page. Depending on what the customer thinks the problem was it can often be much cheaper just to give them a refund they don’t deserve rather than pay for the work of burying their site. If you are very lucky perhaps a simple apology will accomplish the job for you.

But whatever you do, don’t be these guys - part of being a good business is accepting criticism gracefully, even if it isn't warranted.

Now that we got that out of the way, we can get to the interesting stuff. The first benchmark was how quickly after your first issue with this customer did they put up their angry site? This is something I have never seen discussed in the fields of Reputation Management but has been my secret weapon.

If the angry site went up within 1-3 days of their interaction with your company, I put them firmly in the category of (Bored techy with too much time on their hands). Which is really good. You don’t know if they were really that upset, because the work of throwing up this site was not much to them. Maybe they had other things going on in their life at the time, and they aren’t even upset anymore, they just haven’t thought about it enough to take it down. People in this category often take down their sites for an apology, and I once even saw them change the highly ranking review to a positive one after a simple refund!

Warning: if they come from the second group and their negative review site went up 3 months or more after their interaction with your company then they have a very different kind of problem. Someone who has been dwelling about an experience this far in the past and has gradually become angry enough about it that they will create a whole site to damage your company may have mental health issues. I usually do not recommend contacting these people at all. But you can read their specific grievance and give it a shot if you are very good at conflict management and think you can help them to see your side.

Anyone who comes within the grey area of more than 3 days, but less than 3 months is someone you will have to use your best judgement on. But keep all your records and as a last step you can use an attorney if you need to.

Step 8 - Legal Intervention

Assuming you have kept excellent records of your communication with the person smearing your business and you have provided excellent customer service along the way it may be time to speak with an attorney.

There are metrics you can use to determine the lost business and how much you have been harmed financially by the negative review site and that will be a good number to reference if things get to that point.

Most small businesses don’t have the time, money or patience to hire a lawyer, but most consumers have even less time and money for one. The review is legally entitled to speak about their experience, but anything they say about your company that isn’t factually true is defamation. Having a lawyer draft a letter to them threatening legal action if they website doesn’t come down can be an effective strategy to get the website taken down.

Final Tip for Extra Credit - The Epic Signature / Bio

This tip from Rand Fishkin on the Moz Blog. It is from 2010 but it has still been working great for our clients.

Do you ever see Bio’s like this? This speakers biography is a useful map to a group of websites, all relating to the speaker and their business. This universal biography can be repeated wherever an authors or speakers bio appears. These types fo bios send a strong signal to Google that these links always appear together and are related. Because of that relation they have a higher chance of appearing together on the front page of your searches for your companies brand name.

 


Every piece of content is unique, built with a specific audience in mind, and to move future customers through the sales funnel.


Video Marketing for Dentists and Orthodontists - the Why and How

Most, if not all, dentists and orthodontists have a social media presence, some are better at than others. What is a big differentiator? Video marketing for dentists and orthodontists. When looking at some social media sites you will come across everything from 'home made' cell phone videos of patients and procedures, to a PowerPoint presentation that is simply a slide show of still (stock) photos with some music in the background.

If dental professionals want to capture potential patients attention, they need to be effective with their presentation style.

It's common for someone to ask a friend for a recommendation to a dentist or doctor and word-of-mouth is the absolute best advertising. The crucial point is when the person getting the recommendation goes to search out the dentist to find out more information. The dental professional only has one choice for a first impression when they get to their website or social media page. Using a quality video presentation is one key factor in creating a positive impression (no pun intended!).

Getting dental work is a not-so-pleasant experience for some people, so they need reassurance that they are in the hands of professional and caring people. A quality video will portray exactly what the potential patient needs to see to feel comfortable picking up the phone to call for an appointment.

Here are some important facts about video marketing:

  • 70% of marketing professionals report that video converts better than any other medium
  • The average internet user spends 88% more time on a website with video than without.
  • 64% of consumers are more likely to buy a product after watching a video about it. - Forbes

A successful video campaign is just one aspect of an overall marketing and relationship-building strategy. As a health professional, you are an absolute expert in your field, having spent hundreds of hours studying and learning your art. The one thing that is not taught in medical colleges is how to market yourself. This is where you need to seek out a professional who has spent their time studying their field of marketing. Partnering with a consulting firm that has a successful track record will benefit your practice immensely.

Here are some areas where video marketing for dentists and orthodontists can be successful:

  • A promotional video that explains who you are and what you do. A smiling, confident face goes a long way in making someone comfortable. If you have a team practice, then that video should show you as a team.
  • A virtual tour that shows what your facility looks like, highlighting any new technology along with anything that helps make the patient experience that much more comfortable. You can even include short clips of some simple procedures; something that sets you apart.
  • Patient testimonials that communicate your practices value, expertise and professionalism. Word of mouth is the best advertising and having real people give positive testimony will go a long way to building confidence in a potential patient.
  • Stand out from the competition by adding a video to your business listing in online directories

Partnering with a professional consulting firm makes it simple to accomplish these goals. Some of the other, finer points of videos in marketing include:

  • Using videos to drive traffic to your website/social media. Search engines love video, and with proper video SEO, you can use video to drive lots of traffic to your website.
  • Use targeted keywords when titling and tagging your videos
  • Create a variety of videos, each focusing on a different search term
  • Use multiple video sharing sites to increase links back to your main website

As pointed out earlier, video is just one aspect of a successful marketing program. Tying in all of the other tools available with professionally produced videos will ensure that your practice attracts new patients and continues to grow. Please go to our website and download the free e-book "Video Marketing Road Map". This will give you and idea of what we can help you accomplish in your practice. You can contact us for more information or with any questions.


Video Marketing Statistics - 2016 and it's Benefits

Video marketing is rising at an alarming rate. Consumers connect through mobile devices and are more apt to watch a video than they are to read an extensive blog. It's important to incorporate video into all of your marketing aspects and know how they affect your audience. The following statistics are according to an article on Hubspot:

Increase in Conversion:

    • Video in an e-mail leads to 200-300% increase in click-through rate.
    • Including video on a landing page can increase conversion by 80%.
    • YouTube reports mobile video consumption rises 100% every year.

 

Who Uses Video:

    • 65% of US marketers plan to increase their mobile ad budgets to account for video.
    • 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI.
    • 22% of U.S. small businesses plan to post a video in the next 12 months.

User Interactions:

    • 90% of users say that product videos are helpful in the decision process.
    • 80% of viewers recall a video they viewed in the past 30 days.
    • 36% of online viewers trust video ads.

Spending:

  • By 2016, video ad spending will reach 5.4 billion.
  • Video ads make up of 35% of total online ad spending.

Content:

 

    • Enjoyment of video ads increases purchase intent by 97% and brand association by 137%.
    • 59% of executives would rather watch a video than read text.
    • The average user spends over 16 minutes watching online video ads every month.

As small business' become aware of the growth potential using videos in their marketing strategy, they must also know where video marketing is headed.

The article on Forbes by Jason DeMers, 5 Video Marketing Predictions to Guide Your Content Strategy offers some insight into video marketing and where its outlook in formatting and presentation are headed. Some of the projected observations are the following:

  • Videos will become shorter and more concise. "...as the market becomes increasingly populated with video content, the shorter, more concise entries will start to stand out more."
  • Live streaming and virtual reality will merge, and it's believed they will develop together. For businesses catering to outdoor sports, this could mean allowing your users to “virtually” attend learning sessions about safety or initial meet and greet in readiness for an excursion.
  • Videos will be used for more than just information. Currently, a video is used as a 'content medium,' such as how-to's, and tutorials. However, it's quickly spreading that video can be utilized for much more, such as face to face encounters or exercises in improving communications.
  • Videos will become more personalized. Companies are moving toward catering to individuals' particular needs and giving specific attention to those within their audience.

Your business will only grow with video marketing. With having the knowledge of the above statistics on how video marketing will affect your audience, and how videos will further develop in the future, your business will have an edge for your marketing processes and leads to your sales funnel. Contact Harness Consulting today for more information.


Climbing Gym Marketing Strategy: Marketing Automation and Customer Segmentation

Utilizing Segmentation and Automation Workflows to Create Recurring Revenue for Your Gym

As the industry continues to grow at a projected rate of 13% this year, an increasing number of owners and general managers are developing their climbing gym marketing strategy.  That is not only to differentiate from the competition, but also to reach an audience that is mostly unaware of climbing. At one time, core climbers would provide the revenue needed to sustain a profitable operation.  However, as the industry becomes more saturated and gyms grow into larger, full-service facilities, gym owners will feel the pressure to find solutions that generate new business, maintain relationships with core climbers, and maximize potential share-of-wallet from each customer.

So how does a gym owner with limited resources accomplish what the big brands are doing with their marketing? The full answer is beyond the scope of this article, but we will break down some of the high-level strategies to help maximize potential revenue from each guest.

Segmentation

The most important climbing gym marketing strategy you must understand is knowing your audience in order to have a more personalized conversation. As our culture continues to push toward customer-centricity, we can no longer simply push promotions about products and services to a mass audience. That simply does not work. The sales process has changed and customers are using powerful resources to find and evaluate options for spending their expendable income. If you fail to have conversations at the individual level based on a customer’s unique needs, then you will fail to capture that customer’s interest.

Consider this, only around 20% of a gym’s revenue comes from core climbers, the guests that have experience and would find a place to climb whether or not your gym was in business. The remaining 80% consists of varying personality types and interests, but our research has shown that most of these individuals fit into two categories: fitness-minded adults and youth guests.

Fitness-minded Adults - in many cases these are individuals that already hold a gym membership to a traditional gym, CrossFit gym, yoga studio, or other specialized training such as Pilates. They tend to be relatively affluent, educated, and resourceful. They also have a decent size social circle with which they share opinions and give referrals. For them, climbing presents an option to either supplement or replace more traditional (boring) workouts.

In the video below, we spoke with a great example of this type of guest. They love climbing and consider themselves to be somewhat “outdoorsy” people that like to hike. They also take their fitness seriously ,so they work out at traditional gyms regularly. They like climbing because it “does not feel like working out.” They are able to hang out, socialize, and get a workout over a couple of hours without ever feeling the boredom that comes with activities such as running on a treadmill.

Youth Guests - in many cases these kids already have multiple activities that they participate in. Often they find climbing because of hearing about it from friends. These kids are frequently not inclined to participate in more traditional team sports (or “ball sports” such as football, basketball, etc.) and find that climbing presents them with the opportunity to set and accomplish individual goals, build confidence and character, and to socialize with a team if they are part of a gym’s youth programs.

Your gym’s guest may vary based on your location. For instance, if you live in a mountain town the percentage of core climbers may be higher. In most cases, these ratios represent the average (even in the UK).

Once you understand these customer types, or personas, you are able to create content that speaks to their needs better than if you simply email your whole list with the same information about promotions and events. You should speak to individuals as people rather than yelling at your whole list through a megaphone. How do you do that in a way that is efficient in regard to both budget and time? The answer: marketing automation workflows.  Once you have properly segmented your customers this is the secret sauce that powers your climbing gym marketing strategy.

Automated Workflows

Let’s start with a quick primer on marketing automation. Automation is a great way to engage customers and future customers individually based on their exhibiting a series of behaviors. For instance, if someone came to our website and checked out our Inbound Marketing page multiple times, then we know that that person is likely interested in learning more. If that person has already subscribed to our list by providing their email in exchange for a piece of content, then we can automatically cater the information we send to them to focus on inbound marketing. Our system is designed to automatically segment customers into workflows that pertain to their exhibited interests.

As referenced above, a workflow is a series of events that take place based on if/then logic. For example,“If a customer visits the inbound page three times, then enter them into the inbound marketing workflow.” That workflow would include a series of emails that makes them aware of what inbound marketing entails, educates them on various facets of the methodology, and finally describes what makes us different from other marketing agencies. That process nurtures a relationship with a visitor being a stranger to an educated potential customer. Remember that “educated” part; it will be important later.

So after establishing your gym’s segments, you can create workflows that walk a customer through to a goal that you establish. A good example would be helping a day pass buyer to become a member. When you consider that most sales require three to five touch points before a future customer takes action, then you should design your workflow accordingly.

Establish Goals

Imagine you want to send all of the 50 North American classics in Steck and Ropers book in one year. You would need to establish short-term and long-term goals in order to accomplish this. Even the logistics of getting to each location would require some goal setting and prioritizing. Successful marketing automation is no different in this regard.

You must first establish what you want your user to accomplish through your workflow. Do you want them to sign up for a membership or enroll in your classes? Are you hoping to fill out your yoga classes with more guests? Would you like more members to attend your upcoming events? All of these present concrete goals that are possible to accomplish with automation.

Thus, you have first established your customer segments above and then set goals for each segment. Now you can move on to doing the work of creating the content and designing the emails.

Educating Guests

Like it or not, you are in the business of education. Guests will look to you to be an authority on climbing and present resources that will help them to dive into their newly acquired climbing hobby/lifestyle. Workflows present an excellent opportunity to establish yourself as a resource, build relationships, and maintain trust with guests.

While the ultimate goal of your workflow may be to get day pass buyers to become members, your focus should be on educating them about the sport and helping them to learn the basics of climbing. That way, next time they come to the gym they won’t pump out by pulling themselves up the wall gorilla-style. If climbing is more enjoyable, they are more likely to stick with it. Simple right?

We have had a lot of success by using videos in our emails. Immediately after someone comes in on a day pass, we send them a video that demonstrates how to climb with straight arms in order to avoid getting pumped and having sore forearms for days. A few days later we send them a video on the basics of footwork. After waiting for a few days, the workflow sends them a membership offer. If they reach our goal of buying a membership, they are removed from the workflow. If not, we continue with more emails focused on climbing tips and follow up with another offer. Typically we see around 10-13% click-through rates on these emails, while the industry average click-through rate is around 1-2%.

Keeping Your Lists Up to Date

Getting your list into your automation software can prove difficult unless you have an API in place that syncs customer information from your point of sale system with your email platform. If you are using Rock Gym Pro, you will need to manually export and upload your list to your automation software on a regular interval (weekly is ideal). That is done in order to reach customers at a time when the information is still relevant. If a guest climbed with a day pass a month ago and had not visited your gym again since, they are not likely to care about your climbing tips. Wouldn’t it be better to reach them just days after they climbed at your gym and your brand is still fresh in their mind?

Measuring Success

Recently, Rock Gym Pro made it possible to track conversions using Google Analytics. That is an excellent addition to the software and is critical to your digital marketing efforts. This will also be important to measuring the success of your workflows. By using UTM codes, it is possible to track the source of traffic from each email. Later, you can trace the path of those visitors through your site to conversion (using the conversion event available from Rock Gym Pro) with your analytics software.

Further, you should pay close attention to the open rate and click-through rates of each email in your workflow. If some of your emails are experiencing low click-throughs then it is likely that you need to either update your copy or another aspect of the content. This may require some experimentation to optimize each email to have the biggest impact on sales - that is part of the fun though!

Bring it Together For a Complete Climbing Gym Marketing Strategy

Although the overall strategy is somewhat straightforward, the implementation process takes some time to set up. The good news? It only needs to be set up once. It can be tweaked from there.

So start by understanding your customer segments. Next, establish a single goal for your workflow. Then you create the content that will be promoted with your workflow. Finally, pay close attention to your metrics in order to determine the success of each campaign.

Would you like more information on marketing your climbing gym? To see more posts in our series click on the button below.




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Featured Exhibitor One Wheel: Outdoor Retailer 2016

https://www.youtube.com/watch?v=XNqOU4jx62I

Onewheel launched on Kickstarter in January 2014, and since then they have kept rolling!

Onewheel cruises at up to 12 miles per hour, and is a board that you can take anywhere.  It's fun on the beach, mountain trails, or just cruising down the street.

Onewheel is a self balancing electronic skateboard.  It has lights to illuminate the ground while your cruising at night, and even connects to your phone to let you know the battery level.

To learn more visit Onewheel's booth at 39066.


Featured Exhibitor So iLL: Outdoor Retailer 2016

https://vimeo.com/27502746

At the intersection of Fashion, Art, and Climbing sits So iLL.  This climbing brand creates products that will grip you as much as you grip them. Daniel Chancellor created the brand 12 years ago, starting with 6 people, a bunch of product and a van.

They have come a long way since then.  With 33,000 followers and climbing on Instagram, they are a must watch for anyone with an interest in indoor climbing.

Visit So iLL's booth at 2035 to learn more.


Featured Exhibitor Bright Path Led: Outdoor Retailer 2016

https://www.youtube.com/watch?v=XTRJKvPaFPU

A simple idea, a powerful product.

Bright Path Led is a perimeter security lantern for camping.  Everyone who has slept in a tent knows the fear that an animal will coming scratching at the tent door in the middle of the night.  This lantern helps alleviate that fear with a motion detector system large enough to cover your entire campsite.  If anything large is moving through your camp the light will activate.

It's also great not to have to grab a flashlight when you want to go check on the kids tent.  And with recent battery tests showing the battery can last over 30 days, the reliability of this camping lantern is off the charts!

Check out Bright Path Led's booth at PV3140 to learn more.


Featured Exhibitor Bureo: Outdoor Retailer 2016

https://vimeo.com/169451082

You have never seen a skateboard like this! Is it a skateboard, a surfboard, or just a crazy hybrid  where imaginative designs meets having fun on the street?

Bureo is all about sustainability. The teams initiative 'Net Positiva', was the first fishnet collection and recycling program in Chile.  It is a beautiful partnership where fisherman get ecologically sound disposal, and Bureo receives durable raw materials that they use to create their unique boards.

The three founders Ben R. Kneppers, David M. Stover and Kevin J, funded the production of the first wave of skateboards through a highly successful Kickstarter.

Check out Buero's booth V02072 to learn more.