Most, if not all, dentists and orthodontists have a social media presence, some are better at than others. What is a big differentiator? Video marketing for dentists and orthodontists. When looking at some social media sites you will come across everything from ‘home made’ cell phone videos of patients and procedures, to a PowerPoint presentation that is simply a slide show of still (stock) photos with some music in the background.
If dental professionals want to capture potential patients attention, they need to be effective with their presentation style.
It’s common for someone to ask a friend for a recommendation to a dentist or doctor and word-of-mouth is the absolute best advertising. The crucial point is when the person getting the recommendation goes to search out the dentist to find out more information. The dental professional only has one choice for a first impression when they get to their website or social media page. Using a quality video presentation is one key factor in creating a positive impression (no pun intended!).
Getting dental work is a not-so-pleasant experience for some people, so they need reassurance that they are in the hands of professional and caring people. A quality video will portray exactly what the potential patient needs to see to feel comfortable picking up the phone to call for an appointment.
Here are some important facts about video marketing:
- 70% of marketing professionals report that video converts better than any other medium
- The average internet user spends 88% more time on a website with video than without.
- 64% of consumers are more likely to buy a product after watching a video about it. – Forbes
A successful video campaign is just one aspect of an overall marketing and relationship-building strategy. As a health professional, you are an absolute expert in your field, having spent hundreds of hours studying and learning your art. The one thing that is not taught in medical colleges is how to market yourself. This is where you need to seek out a professional who has spent their time studying their field of marketing. Partnering with a consulting firm that has a successful track record will benefit your practice immensely.
Here are some areas where video marketing for dentists and orthodontists can be successful:
- A promotional video that explains who you are and what you do. A smiling, confident face goes a long way in making someone comfortable. If you have a team practice, then that video should show you as a team.
- A virtual tour that shows what your facility looks like, highlighting any new technology along with anything that helps make the patient experience that much more comfortable. You can even include short clips of some simple procedures; something that sets you apart.
- Patient testimonials that communicate your practices value, expertise and professionalism. Word of mouth is the best advertising and having real people give positive testimony will go a long way to building confidence in a potential patient.
- Stand out from the competition by adding a video to your business listing in online directories
Partnering with a professional consulting firm makes it simple to accomplish these goals. Some of the other, finer points of videos in marketing include:
- Using videos to drive traffic to your website/social media. Search engines love video, and with proper video SEO, you can use video to drive lots of traffic to your website.
- Use targeted keywords when titling and tagging your videos
- Create a variety of videos, each focusing on a different search term
- Use multiple video sharing sites to increase links back to your main website
As pointed out earlier, video is just one aspect of a successful marketing program. Tying in all of the other tools available with professionally produced videos will ensure that your practice attracts new patients and continues to grow. Please go to our website and download the free e-book “Video Marketing Road Map”. This will give you and idea of what we can help you accomplish in your practice. You can contact us for more information or with any questions.