Are you looking for innovative ways to promote your non-profit organization but don't know where to start? Though online marketing campaigns are great for generating leads, they can be time-consuming and costly.Luckily, there are creative ways to build awareness about your organization and keep the costs low. You'll stand out from the crowd and people will flock to your website to learn more.From fun, educational videos, infographics, and social media contests to urban in-person marketing, you can play around and see what works best.Here are 5 simple, yet creative marketing ideas that'll put your non-profit organization on the map.
Fun and Educational Videos
Video marketing is the future, and companies of all types and sizes use videos to promote their products and services. It's visual, engaging, relatively easy to make, and shareable.There are many tools and software to create stunning videos, so all you need is a creative idea and a little time. Start by making one creative video and track the response. If people like it, you can easily turn it into a series, and tell the story about your organization.
Caption and Photo Contests
Organizing contests on social media are an effective digital marketing tactic that can help you build engagement and brand awareness. The most popular types are caption and photo contests where people either think of a caption for a photo you post, or they post a photo using your products or brand hashtags.This creates engagement and brand visibility, which is exactly what you want to promote your non-profit.
Infographics
Infographics are visual marketing tools that outline essential information in a long vertical image. It's one of the most popular creative marketing strategies because it displays clear, concise messages in a fun, colorful way that's easy to consume.The best places to post infographics are in the body of a blog post and Pinterest. When people click on your infographic, they'll land on your website and learn about your non-profit.
Gamification
Gamification is a creative marketing strategy that uses game elements with the goal to engage the users. It works great in marketing because it provides instant gratification and a sense of connection to the brand.You can use gamification on your website, on social media channels, fundraising campaigns, and even in-person marketing.
Urban Marketing
One of the best creative marketing techniques is urban marketing, i.e. going outside and interacting with people directly. Aside from handing out flyers, there are many creative ways to spread the word about your non-profit organization.Some great ideas include:
- Commissioning a beautiful mural related to your organization
- Performances related to your organization
- Decorating street elements like manhole covers, stairs, sidewalks, and benches
Anything that would catch people's attention and make them stop and interact is a perfect opportunity to promote your non-profit.
Use These Creative Marketing Strategies to Promote Your Organization!
There are countless ways to spread the word about your non-profit organization and it doesn't have to be expensive.The more creative you are, the more people will be interested to check you out, and hear about your story.Need more creative marketing ideas? Check out the most powerful marketing trends that ruled in 2019.
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