You need digital marketing savvy if you are hoping to compete in today’s landscape.
When you fail to adapt to the digital marketing trends of the day, your company will always be struggling to stay relevant. Thankfully, you don’t have to be clueless when it comes to getting the word out about your business.
The five trends below will be useful to you when you are trying to leave your mark and attract more business.
Starting a Blog
When you want your small business to have a big web presence, starting a blog is the way to go about it.
Who would have thought that something that largely began as a means to have a personal journal, has grown into one of the most worthwhile marketing tools on the planet?
Today, you can really market yourself when you talk to your public via blog posts. By publishing 4 to 5 times per week (or as much as possible), you offer lots of value, improve search engine optimization (SEO) and set yourself apart from the rest.
What’s more, this is the beginning of a monetization strategy that can bring you lots of revenue.
Artificial Intelligence Bots
Artificial intelligence (AI) is here to stay, and will have an even bigger reach in 2019.
Chat bots allow you to interact with potential customers without having to do a single thing. Your AI will draw in valuable information and speak to them, so you can virtually be everywhere at once.
With these chat bots available around the clock, you never have to worry about missing out on potential customers.
Creating a Plethora of Video Content
The possibilities are endless with video marketing, and there are several ways to go about it.
This is one of the most important forms of digital marketing right now, and you can keep your business growing when you really learn to do it. Video puts a face with a name, so that you are able to spread content across the web and on your terms.
Making Mobile the Foundation
The number of mobile users in the United States is set to hit close to 5 billion by 2019.
Because of this, you aren’t truly reaching everyone if you aren’t thinking mobile. Optimize your site, develop a mobile app, use text marketing and do everything you can to communicate on this platform.
Getting Lots of Great Reviews
Great reviews will make it so that your reputation always precedes you.
Sweeten the pot by rewarding your customers for leaving you positive reviews. The more quality reviews you have, the higher your brand recognition will be as a whole.
Prioritize These Digital Marketing Trends
When it comes to digital marketing trends, let these five get you started. Focusing on these strategies will be helpful to your company in 2019 and beyond, no matter what field you work in.
Digital marketing is a process that pays off when you go about it the right way. Touch base with us to learn more about our work and how we can help you out.