How to Use Video Marketing for Consideration Stage

The beauty of using video here is that they’re highly successful in moving viewers to action. This is especially important for growing your email list. Giving a clear call-to-action in your video that directs users to the next step will have a tremendous impact on your conversion rates.

Here’s how to put it to use:

#1 Video on Landing Page

Landing pages that include video can increase conversions by a whopping 80% (Source: Hubspot)

#2 Webinars

Webinars allow you to showcase your expertise and knowledge in a given area. You can dive deeper into topics and give people a chance to ask questions for further understanding. It also bolsters your lead generation as each participant must register before joining your broadcast

#3 How-to’s and Instructional Videos

YouTube and live-streaming are ideal platforms for how-to and instructional videos.

#4 Promote Your eBook

eBooks are ideal sources for product comparisons, how-to’s, or giving detailed instructions. Shoot a video that promotes your eBook and shares how viewers can opt-in to get their copy

#5 Mini-Video Series

Consider repurposing your popular, evergreen, or long-form blog post into a mini video series that you can distribute on social media or use as a lead magnet. Repurposing content fills your content calendar, giving you ample material to share with your audience.

Decision Stage

Your prospect is now closer to making the financial decision to solving their problem. Through your email nurturing tactics, they’ve been cultivated by your content (whether blog posts, videos, infographics, etc.) and perhaps ready to make the purchase. Nurtured leads make 47% larger purchases than non-nurtured leads (Source: Emma). Your video marketing strategy is about to pay off big, but we’re not finished yet!

The content used to help close the deal will be different from the content leveraged in the previous stages. Your focus here is to make the sale, so it’s vital to create a smooth transition to the transaction.

How to Use Video Marketing for Decision Stage

Videos will help get the job done. Hubspot also shares that after watching a video, 64% of users are more likely to buy that product online. You’re using the right tool to convert leads into customers.

The following ways show how:

#1 Gather Customer Testimonials

User-generated content and sharing testimonials are incredibly useful in boosting sales revenue. It builds trust with your audience and shows that what you have, works! Compile your customer’s social videos into one, compelling marketing video to share with your list

#2 Live Demo

Show prospects how your products work live and in living color by hosting a webinar or live-streaming video on social media. Outline the benefits, features, and how people use it as their solution. Allow an opportunity for participants to ask questions for immediate response.

#3 Share Your Story

Storytelling is a powerful strategy for pulling your audience in and connecting them with the vision of your brand.

#4 Product Videos

Create an extensive video for each of your products and services. This can be evergreen content that you can use forever that highlights the details, advantages, and how viewers can purchase.

Final Key Pointers

Video marketing is a powerful tool in the inbound marketing box! By honing on your video strategy, you can significantly boost brand awareness, get more eyeballs on your content, grow your leads, and increase revenue. The key is ensuring that you’re leveraging the different types of videos appropriately to move your audience effectively.

Use this blueprint as a guide to creating your video marketing strategy. Be consistent and patient with your results. Regularly test your outcomes to discover what’s working best with your audience and what needs to be modified. In due time, you will experience the desired growth in your business with video.

Ready to ramp up your video marketing? We are equipped to help you get in front of your audience and achieve results in your inbound marketing. Reach out to us here and let’s chat!