taking video of man skateboarding for video content marketing

Video marketing is the newer, shinier version of content marketing. By developing a solid message with quality video to portray your message and share it with others, you’re creating the most powerful marketing strategy. Follow this 5-step guide to video marketing to create a strategic inbound marketing methodology.

1. Know Yourself and Your Customers

What is it about your brand that sets you apart? Why is your brand valuable? Think about your ideal customer and then study that population. People are like schools of fish; similar ones swim together.

Seek out this information by conducting surveys, gathering data and organizing that data to make it applicable to your strategy. If you find out what makes the customers tick, you can use that information to draw more people in. A strong message backed by attention to customer service is what improves your brand image and increases leads/sales.

2. Care About It

Why did women in the 1950s need to have those Tupperware containers? It was because Tupperware knew how to create messaging that appealed to women at that time—freedom and family. Owning a set of Tupperware showed women how they can have financial freedom while still espousing the happy American family way of life.

If you don’t care about your message, nobody else will. What is it about your story that would make others care about it? How can you make your customers valued?

3. Know your Competition

It is most likely you’re not the only one in your specific market. That is why it is essential to know your competition. If you have already video marketing content, review the material and identify if it addresses trends. Sift through your content and highlight areas that need to be changed or cut. Try finding weak parts could be improved.

Compare your history with the history of others within the same market. What are their gaps? Look at what all the other people are doing, brainstorm how it could be better and go for it.

4. Position Yourself Accordingly

Be reasonable with where you are in the market. Have you been in the industry for one year or fifty years? How long has your competition been providing the same products/services?

After doing all the research, plot out your growth. Where have were you years ago? Where are you now? Where do you desire to go?

Those three questions stated above, along with the information you gathered in steps 1-3 will lay the blueprint for your successful outcome.

5. Create

After you’ve done all the steps, you can now create a video marketing strategy that will take people’s unfamiliarity of your brand to interest to emotional investment.

You lead people through this journey in one short film. Make sure your material addresses everything you learned in your research.

Set the goal to create video content that will stick. Think about the videos that have stuck with you, what was it about those videos that attracted you? There is a lot of factors involved but knowing your audience will make these easy to identify.

If implementing a video marketing strategy seems like a daunting task, contact us for help. All of your research is only worth it if you’re able to produce a robust piece and execute your marketing strategy.