At the intersection of Fashion, Art, and Climbing sits So iLL. This climbing brand creates products that will grip you as much as you grip them. Daniel Chancellor created the brand 12 years ago, starting with 6 people, a bunch of product and a van.
They have come a long way since then. With 33,000 followers and climbing on Instagram, they are a must watch for anyone with an interest in indoor climbing.
Visit So iLL’s booth at 2035 to learn more.