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Video Marketing for Dentists and Orthodontists

Video Marketing for Dentists and Orthodontists - the Why and How

Most, if not all, dentists and orthodontists have a social media presence, some are better at than others. What is a big differentiator? Video marketing for dentists and orthodontists. When looking at some social media sites you will come across everything from 'home made' cell phone videos of patients and procedures, to a PowerPoint presentation that is simply a slide show of still (stock) photos with some music in the background.

If dental professionals want to capture potential patients attention, they need to be effective with their presentation style.

It's common for someone to ask a friend for a recommendation to a dentist or doctor and word-of-mouth is the absolute best advertising. The crucial point is when the person getting the recommendation goes to search out the dentist to find out more information. The dental professional only has one choice for a first impression when they get to their website or social media page. Using a quality video presentation is one key factor in creating a positive impression (no pun intended!).

Getting dental work is a not-so-pleasant experience for some people, so they need reassurance that they are in the hands of professional and caring people. A quality video will portray exactly what the potential patient needs to see to feel comfortable picking up the phone to call for an appointment.

Here are some important facts about video marketing:

  • 70% of marketing professionals report that video converts better than any other medium
  • The average internet user spends 88% more time on a website with video than without.
  • 64% of consumers are more likely to buy a product after watching a video about it. - Forbes

A successful video campaign is just one aspect of an overall marketing and relationship-building strategy. As a health professional, you are an absolute expert in your field, having spent hundreds of hours studying and learning your art. The one thing that is not taught in medical colleges is how to market yourself. This is where you need to seek out a professional who has spent their time studying their field of marketing. Partnering with a consulting firm that has a successful track record will benefit your practice immensely.

Here are some areas where video marketing for dentists and orthodontists can be successful:

  • A promotional video that explains who you are and what you do. A smiling, confident face goes a long way in making someone comfortable. If you have a team practice, then that video should show you as a team.
  • A virtual tour that shows what your facility looks like, highlighting any new technology along with anything that helps make the patient experience that much more comfortable. You can even include short clips of some simple procedures; something that sets you apart.
  • Patient testimonials that communicate your practices value, expertise and professionalism. Word of mouth is the best advertising and having real people give positive testimony will go a long way to building confidence in a potential patient.
  • Stand out from the competition by adding a video to your business listing in online directories

Partnering with a professional consulting firm makes it simple to accomplish these goals. Some of the other, finer points of videos in marketing include:

  • Using videos to drive traffic to your website/social media. Search engines love video, and with proper video SEO, you can use video to drive lots of traffic to your website.
  • Use targeted keywords when titling and tagging your videos
  • Create a variety of videos, each focusing on a different search term
  • Use multiple video sharing sites to increase links back to your main website

As pointed out earlier, video is just one aspect of a successful marketing program. Tying in all of the other tools available with professionally produced videos will ensure that your practice attracts new patients and continues to grow. Please go to our website and download the free e-book "Video Marketing Road Map". This will give you and idea of what we can help you accomplish in your practice. You can contact us for more information or with any questions.

Video Marketing Statistics - 2016 and it's Benefits

Video marketing is rising at an alarming rate. Consumers connect through mobile devices and are more apt to watch a video than they are to read an extensive blog. It's important to incorporate video into all of your marketing aspects and know how they affect your audience. The following statistics are according to an article on Hubspot:

Increase in Conversion:

    • Video in an e-mail leads to 200-300% increase in click-through rate.
    • Including video on a landing page can increase conversion by 80%.
    • YouTube reports mobile video consumption rises 100% every year.


Who Uses Video:

    • 65% of US marketers plan to increase their mobile ad budgets to account for video.
    • 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI.
    • 22% of U.S. small businesses plan to post a video in the next 12 months.

User Interactions:

    • 90% of users say that product videos are helpful in the decision process.
    • 80% of viewers recall a video they viewed in the past 30 days.
    • 36% of online viewers trust video ads.


  • By 2016, video ad spending will reach 5.4 billion.
  • Video ads make up of 35% of total online ad spending.



    • Enjoyment of video ads increases purchase intent by 97% and brand association by 137%.
    • 59% of executives would rather watch a video than read text.
    • The average user spends over 16 minutes watching online video ads every month.

As small business' become aware of the growth potential using videos in their marketing strategy, they must also know where video marketing is headed.

The article on Forbes by Jason DeMers, 5 Video Marketing Predictions to Guide Your Content Strategy offers some insight into video marketing and where its outlook in formatting and presentation are headed. Some of the projected observations are the following:

  • Videos will become shorter and more concise. "...as the market becomes increasingly populated with video content, the shorter, more concise entries will start to stand out more."
  • Live streaming and virtual reality will merge, and it's believed they will develop together. For businesses catering to outdoor sports, this could mean allowing your users to “virtually” attend learning sessions about safety or initial meet and greet in readiness for an excursion.
  • Videos will be used for more than just information. Currently, a video is used as a 'content medium,' such as how-to's, and tutorials. However, it's quickly spreading that video can be utilized for much more, such as face to face encounters or exercises in improving communications.
  • Videos will become more personalized. Companies are moving toward catering to individuals' particular needs and giving specific attention to those within their audience.

Your business will only grow with video marketing. With having the knowledge of the above statistics on how video marketing will affect your audience, and how videos will further develop in the future, your business will have an edge for your marketing processes and leads to your sales funnel. Contact Harness Consulting today for more information.

Featured Exhibitor One Wheel: Outdoor Retailer 2016


Onewheel launched on Kickstarter in January 2014, and since then they have kept rolling!

Onewheel cruises at up to 12 miles per hour, and is a board that you can take anywhere.  It's fun on the beach, mountain trails, or just cruising down the street.

Onewheel is a self balancing electronic skateboard.  It has lights to illuminate the ground while your cruising at night, and even connects to your phone to let you know the battery level.

To learn more visit Onewheel's booth at 39066.

Featured Exhibitor So iLL: Outdoor Retailer 2016


At the intersection of Fashion, Art, and Climbing sits So iLL.  This climbing brand creates products that will grip you as much as you grip them. Daniel Chancellor created the brand 12 years ago, starting with 6 people, a bunch of product and a van.

They have come a long way since then.  With 33,000 followers and climbing on Instagram, they are a must watch for anyone with an interest in indoor climbing.

Visit So iLL's booth at 2035 to learn more.

Featured Exhibitor Bright Path Led: Outdoor Retailer 2016


A simple idea, a powerful product.

Bright Path Led is a perimeter security lantern for camping.  Everyone who has slept in a tent knows the fear that an animal will coming scratching at the tent door in the middle of the night.  This lantern helps alleviate that fear with a motion detector system large enough to cover your entire campsite.  If anything large is moving through your camp the light will activate.

It's also great not to have to grab a flashlight when you want to go check on the kids tent.  And with recent battery tests showing the battery can last over 30 days, the reliability of this camping lantern is off the charts!

Check out Bright Path Led's booth at PV3140 to learn more.


Featured Exhibitor Bureo: Outdoor Retailer 2016


You have never seen a skateboard like this! Is it a skateboard, a surfboard, or just a crazy hybrid  where imaginative designs meets having fun on the street?

Bureo is all about sustainability. The teams initiative 'Net Positiva', was the first fishnet collection and recycling program in Chile.  It is a beautiful partnership where fisherman get ecologically sound disposal, and Bureo receives durable raw materials that they use to create their unique boards.

The three founders Ben R. Kneppers, David M. Stover and Kevin J, funded the production of the first wave of skateboards through a highly successful Kickstarter.

Check out Buero's booth V02072 to learn more.

Featured Exhibitor Tentsile: Outdoor Retailer 2016


Why can't a tent be a tree house?  Alex Shirley-Smith founded Tensile with a simple vision to build a portable tree house that would make people happy.  Today Tensile is rapidly expanding to make that vision a reality.

Tentsile combines everything you love about a hammock: comfort, versatility, and extreme portability with a huge increase in security and sleeping capacity for up to 8 people.  By lifting your tent off the ground you will not be affected by wet, rocky or frigid surfaces.  It's not just fun and comfortable, you can also pack lighter and leave the bulky cushions and air mattresses that are used to make hard surfaces palatable.

Check out Tentsile's booth PV3005 to learn more.
Featured Image By Linked Ring Photography