4 Unique Ways to Boost Website Traffic Using Video Marketing

One of the most common challenges businesses face in digital marketing is driving visitors to their web pages (Source: Hubspot). Traffic generation is the start of any successful inbound marketing campaign; the more quality visits you have, the more opportunities created for lead conversions and sales.

Video marketing has proven to increase website visitors, foster engagement, and elicit users to action. Video drives a 157% increase in organic traffic from search engine results pages (SERPs). This is huge considering search is a top tool for consumers to locate brands and find solutions to problems.

If you’re seeking ways to drive more people to your web pages or want to amplify your video marketing, here are four unique tactics for boosting website traffic using video in your digital strategy.

 

#1 Leverage Video in Your Email Marketing

A video is the fastest way to communicate quickly with your audience. And since they increase engagement and conversions, it makes sense to use video in your email marketing campaigns to create optimal results.

Your email strategy is crucial to converting leads into customers and customers into raving fans of your brand. It’s a top channel for increasing revenue, therefore, using tools that improve list engagement is vital to your overall business goals.

Use the following tips to leverage video in your email marketing and promote traffic generation:

  • Reduce customer service cases by creating FAQ videos versus text. Add the video in your email message and mention the full-length website or blog post link for more detailed instructions
  • Repurpose a favorite blog content into a video series, using each subheading as a new video. Create an email campaign around this topic, sharing a video daily over a period. Include the blog link in each email for recipients to obtain the original article
  • Using the word “video” in your email subject line has been proven to increase open-rates
  • Share customer testimonials with your subscribers. It’s an excellent way to foster trust and get new leads to do business with you
  • Practice email segmentation to send personalized, tailored content to your recipients that speaks directly to their needs and interests. This is one of the best ways to increasing open-rates, clicks and shares

 

#2 Include a Video on Your Landing Pages

Videos are persuasive and authentic. It draws viewers into your message, quickly building trust and establishing common ground. This is why videos are ideal for your landing page content.

How does this relate to traffic generation? Wordstream notes that having a video on a landing page makes it 53% more likely to show up on the first page of the SERP for your keyword. Many consumers are experiencing your brand for the first time on search. Introducing your business via video creates trust and ways for people to connect with you.

Do a split test of your landing pages, having a video on one and full text on the other. Measure your results to discover which is producing favorable outcomes concerning traffic and lead conversions. In the video, be sure to state a clear call-to-action that tells viewers to opt-in and what they can expect in return.

 

#3 Post How-To Videos on Social Media

Another way of boosting website traffic using video is through instructional content. How-to videos perform exceptionally well on social media. Typically, these videos need to be short (about 30 seconds long) to keep your followers engaged. Doing product demonstrations or illustrating how to achieve a specific result on your audience highlights your brand as an authority and go-to source in the industry.

Produce a series of how-to videos to edit for social media. The goal is not to sell your product but demonstrate its uses, so viewers understand the benefits and features. You want to boost your credibility and the value you bring to newsfeeds.

Additionally, address common problems in your niche. Show followers a better way of reaching a result by demonstrating the process on video.

 

#4 Optimize YouTube Videos for SEO

YouTube is the 2nd largest search engine, boasting 1.5 billion logged-in monthly users. With only 9% of U.S. small businesses using this medium to reach their audience, there is an excellent opportunity to separate your brand from competitors and get in front of your consumers. This is a unique channel to increase website traffic using video because viewers are more likely to follow instructions from video than other sources.

The key, however, is leveraging YouTube SEO tactics to boost visibility.

Here are a few pointers to optimizing your video content to rank on YouTube:

  • Optimize your title by including your longtail keyword. Make it descriptive by mentioning the benefit viewers will gain from the video. If feasible, try to have your keyword as close to the beginning of the title as possible
  • Create a full description, naturally sprinkling your keyword throughout. Be sure to add your website or blog post link to access your content easily
  • Encourage engagement in your video. Ask viewers to subscribe,like, and click. These are key ingredients to improving your overall video SEO
  • Make your video awesome. Follow an outline, so you hit on your major key points and avoid rambling. It’s important to get to your topic quickly to keep people on your video...another factor for SEO
  • We can help you create amazing videos that get in front of your audience, captures attention, and entices viewers to take action. Reach out to us here to discover how we can help amplify your video campaigns.

 

Conclusion

Implement these tactics to being increasing website traffic using video marketing. Not only will you experience a surge in site visitors, but you’ll also notice a boost in engagement and conversions. The benefits (and results) are too compelling to ignore!


25_tips_for_seo

25 Tips for SEO

Earlier this year, John Rampton put together an excellent article for Forbes capturing advice from 25 top professionals in the search engine optimization field. Some of these authors include Joost de Valk, CEO of Yoast, and Rand Fishkin, founder of Moz - a solid lineup of knowledgeable individuals.

Many of these tips point to information that we often share with our clients - content is king. There are many things you can do to on the technical side make your site visible and available to Google, which tell search engines that the site is technically proficient, provides a smooth user experience, and is mobile-friendly. If you are not adding value to your user's day, you are only interrupting it

After that, it is about providing value to users. If you are not adding value to your user's day, you are only interrupting it (this should be a mantra for all sales people in this day and age). Interrupting a person's day without providing something valuable in exchange means that you are going to be unfollowed, unsubscribed, or hung up on if you are making a traditional sales call.

How do you provide value on your website and at the same time optimize for search?

The answer: by creating content that entertains and solves users’ problems.
The truth is that many search engine optimization “professionals” have attempted to create a mystique around the practices supposedly required to optimize a site. It is true that some technical requirements are beyond the scope of most marketers and they involve coding and design that streamlines the flow of information, but beyond that SEO is about content that is valuable to your visitors and is easily shared.
There is a great deal of wrong information on SEO that has been shared on the Internet featuring tips that may have worked a few years ago but will now get your site penalized by search engines due to unethical link building or other areas that create a bad user experience.

Here are some questions you should be asking yourself: 

  1. Which problems are your customers and future customers hoping to solve? For instance, are they looking for entertainment or to find reviews on the latest tech gadgets? Do they need to find a solution for an engineering issue in their plant?
  2. How can you provide information to solve these problems?
  3. What phrases might they be using to search for those answers?
  4. What is the best medium to provide this information?

By answering these questions before ever writing a word of content, you are better able to cater to your users’ unique needs. Define the problems that your prospects are hoping to solve and which terms they are using to find this answer. By building your content (in a way that makes sense without forcing it) around those search terms, you are more likely to provide value and useful information that Google will prioritize.

But what about the medium?

Remember that consumers will reach you in a variety of different ways from both mobile and PC. Visitors are going to consume information in the way that makes the most sense to them at the time. For example, one user may prefer to read a blog post while at work because she is unable to watch a video at the office, but that same user prefers to watch a video over reading articles while on her iPad at home.

People are finding you on mobile, which accounts for over 60% of website traffic on average, will most certainly prefer to watch a video rather than reading a long blog post on their phone. Google and Facebook are giving more weight to video because it adds tremendous value to user experience. On Google, you are 50 times more likely to appear on the first page of search results if you feature different video on your site. On Facebook, you will see as much as 80% higher engagement with your content that features video.

By utilizing written, graphical, and video content, you can capture a wider breadth of a user while providing a deeper user experience. Google sees this and rewards the sites that are willing to make the investment in creating quality content for their users.

It can get confusing with all of the information that is available on the Internet about this topic. Feel free to reach out to us directly if you have any questions regarding SEO as part of your larger strategy.