Outdoor Retailer: Video Marketing
You don’t have to look very hard these days to find marketing professionals and academics puzzling over the millennial consumer market. According to Outside magazine, outdoor retailers are especially struggling to get a foothold on the millennial money mountain. As Outside and most current wisdom suggest inbound and video marketing is the way to go when it comes to reaching prospective outdoor recreation customers, under the age of 35.Read more
Building Relationships with Video Marketing
The key point to why video marketing is successful is the familiarity principle. The familiarity principle is when people are repeatedly exposed to certain stimuli, and then those people develop a preference for that product.
An issue that marketers are coming across is overexposure. In 2016, we are constantly exposed to images of the goods and advertisements. Now it’s important to do things that will stand out. There are two ways to keep in mind when brainstorming ideas that will set you apart from all of the noise:
1. Build a personal connection with video marketing
There are some ways that your company can make a connection with your consumers. Choose the best way your product is going to connect with your audience. For example, General Mills takes advantage of placing cereal at the height of their target demographic, which are children. The reason for putting their product at a child’s height is for their target demographic to ask their parents to buy them cereal.
Another helpful tip to keep in mind for building a personal connection is that eye contact improves the chances of making a connection. Creating eye contact cuts through all of the other exposure your target audience experiences and encourages them to focus on your product.
2. Scale the personal connection with video marketing
While sending out thank you notes or calling to check up on consumers are nice, it’s not easy to continue this over time. Video allows consumers to feel and see human emotions and allows the opportunity to explain things in detail. With video, you can see whether or not a customer is intrigued with your product by tracking minutes watched, where viewers stopped and where they click through. It will help you to comprehend what you’re doing right and wrong.
Keep in mind that video marketing is a successful way to keep your target audience connected to your business and brand. It keeps your viewers feeling connected, and benefits you as well because you can track how often your audience is viewing your material. Video marketing creates human connections, which will help both you and your audience.
Read a more in-depth discussion here: http://wistia.com/blog/video-familiarity
Video Marketing for Restaurants
Video Marketing - Can they find your restaurant?
Your restaurant offers mouth-watering food, a warm, inviting atmosphere, and top-notch customer service, but how will you build awareness and reach new customers? Is your restaurant using the latest methods to bring customers in?
Kous Kous Moroccan Bistro is a Moroccan restaurant whose owner and executive chef, Moumen Nouri, themed after his hometown, Marrakech, Morocco. Initially, the restaurant’s marketing strategy was focused on the restaurant itself. While Kous Kous is an amazing oasis where guests can step out of San Diego and into a home in Marrakech, with an inspired decor, delicious food, and a staff that makes guests feel like family, the restaurant had not reached its full potential according to Chef Moumen. When he approached Harness to initiate a marketing campaign, he described his vision for the future and we established shared goals for our work together.
Harness Consulting introduced video marketing to Kous Kous as part of a larger integrated marketing campaign, which led to dramatically increased sales in just 2 months.
"I am trying to share the experience of growing up in Morocco and bring that to our guests."
- Chef Moumen Nouri