Use Inbound Marketing to Turn Leads into Customers
Inbound marketing has revolutionized the industry of marketing through the ease of turning leads into customers. Partnering with outbound marketing, customers and clients are more receptive to the information that pertains specifically to their interests.
Customer Relationship Management
Hubspot offers a free CRM software which tracks contact and company information in detail and with ease. If kayaking is your business, then utilizing the inbound technology to send outbound information will have your prospects paddling their way to your company because of your marketing efforts.
Email Marketing
Once the CRM is in effect, emailing those who inquired about your outdoor products or services is one of the most useful tools used in obtaining leads. According to Hubspot, "A good email is valuable, relevant, expected and integrated." Customize your email to express your business' unique personality and design while appealing to your customer's specific desires.
Lead Scoring
Lead scoring is a fantastic tool that helps to differentiate contacts that are mildly curious from contacts that want your products or services today. It takes the responses and ranks the potential of which connections to follow-up with first.
Automation
Marketing automation is a mass of information to reach out to potential prospects. When used with the other inbound marketing tools, it can boost the efforts of encouraging candidates to inquire more about the product or service offered. Utilizing the tools of inbound marketing in conjunction with some outbound is a more effective method of turning leads into customers. Prospects won't feel as invaded and welcome the information that is pertinent to them. Market your company with the proper tools toward its highest potential. Contact Harness today for obtaining more information toward your success.
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Hubspot (2016). Free CRM Software for Small Business. Retrieved from http://www.hubspot.com/products/crm
Hubspot (2016). What makes good email marketing. Retrieved from http://www.hubspot.com/marketing-resources/email-marketing
Hubspot (2016). Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score. Retrieved from http://blog.hubspot.com/marketing/lead-scoring-instructions#sm.000018pfw5o23zelspsh7jp8mi1lq
Hubspot (2016). What is Marketing Automation? Retrieved from http://www.hubspot.com/marketing-automation-information
