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The Best Gym Ads

[/vc_custom_heading][vc_column_text]In our work creating gym marketing campaigns for our clients, we have been crawling the web looking for the absolute best ads ever produced for fitness centers. We are really proud of the list we have come up with, and were honestly shocked at some of the not-so-successful (read: bad) gym ads we encountered. These ads represent the best of the best in terms of visual design, emotional appeal, market positioning and humor.[/vc_column_text][/vc_column][vc_column column_width_percent="100" back_color="color-lxmt" overlay_alpha="50" gutter_size="3" medium_width="0" shift_x="0" shift_y="0" z_index="0" css_animation="right-t-left" width="1/3"][vc_widget_sidebar sidebar_id="sidebar-666117" el_class="large-widget-text"][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image media="49788" media_lightbox="yes" media_width_percent="100"][/vc_column][vc_column width="1/2"][vc_column_text]Company: Ascent ProteinAgency: TDA BoulderWe love this ad because it doesn't hit you over the head with its message. It's a very clever way to connect with the pride gym goers have in waking up early.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image media="49797" media_lightbox="yes" media_width_percent="100" media_link="url:http%3A%2F%2Fwww.taejunpark.com%2F%23%2Fgolds-gym%2F||"][/vc_column][vc_column width="1/2"][vc_column_text]Company: Gold's GymAgency: Taejun Park: School of Visual ArtsThis ad is not only incredibly visually clever, but it is more impressive because it was made by students! The creativity they displayed has to be contrasted with some of the cringe worthy Gold Gym ads in the worst ads section. Maybe Gold's should stick to hiring students.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image media="49798" media_lightbox="yes" media_width_percent="100"][/vc_column][vc_column width="1/2"][vc_column_text]Company: Yo BK Yoga StudioAgency: J. Walter Thompson New YorkThe idea of fat melting away to reveal a new person underneath is not a new one. But combined with an excellent illustrator and a great Yoga pose it certainly feels like one.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image media="49799" media_lightbox="yes" media_width_percent="100"][/vc_column][vc_column width="1/2"][vc_column_text]Company: EquinoxAgency: Wieden + Kennedy New YorkI have to admit that I don't understand every ad in this "Commitment" series. But they are all undoubtably visually striking and very hard to forget. Some of the ads are a little risqué so check them out at your own discretion. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image media="49800" media_lightbox="yes" media_width_percent="100"][/vc_column][vc_column width="1/2"][vc_column_text]Company: Olympia GymAgency: Rediffusion DyrIf this ad is depressing you, wait until you see the rest of this series. While these ads might not be "fun", they are certainly some of the most emotionally powerful advertisements that we came across.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image media="49801" media_lightbox="yes" media_width_percent="100"][/vc_column][vc_column width="1/2"][vc_column_text]Company: Power House Health ClubAgency: Euro Rscg DelhiWhile I'm not sure these Gym ads don't have some question marks regarding intellectual property, its undeniable that they provoke an instant reaction. Its not all about surprise with these ads however, as they are funny and tell a story that might resonate with many people about reality vs expectations. For a certain psychological profile I feel these ads could be highly motivating and funny. The rest of the ads in the series are just as good. (Fat Superman) (Fat Spiderman)[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image media="49804" media_lightbox="yes" media_width_percent="100"][/vc_column][vc_column width="1/2"][vc_column_text]Company: Power House GymAgency: Savannah College of Art & DesignThe genius behind this ad is the carefully placed interaction with the outside environment. This is extremely difficult to do, and when this technique is attempted it almost never comes out this well.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_single_image media="49805" media_lightbox="yes" media_width_percent="100"][/vc_column][vc_column width="1/2"][vc_column_text]Company: Pole Dance StudioAgency: UnknownThis ad is hilarious, but appropriate in so many ways. Making an ad that works on a pole cannot have been an easy challenge, and it is awesome that they were able to communicate effectively and then ad the joke.[/vc_column_text][/vc_column][/vc_row]