It’s easy to get people excited about the idea of climbing, but getting those excited people in the door of your gym is another story. How do you take someone who might be interested and actually convince them to come in? How do you get the person who came in for a group outing or party to return?

Marketing Climbing Gym

Social media is a key of course to getting the word out about your gym. Definitely have an active presence online. An active presence doesn’t just involve posting those great photos of your climbing walls. It’s important to respond to people who reference your business. Be sure to comment on location-tagged pictures and thank people for coming in. Interacting with customers can go a long way towards loyalty by showing that there are people behind your business, people who truly appreciate loyal customers. Your responses can also include special offers if they choose to come back. A response to a great photo tagged at your gym might read: “Great pic! Thanks so much for coming in today! Here’s a link to a coupon for $5 off your next visit!”
Online contests are a fun way to take people’s competitive nature and turn that into a marketing opportunity. A photo contest will not only bring customers into the gym to take the necessary photo, but a great prize for the winner will encourage lots of entries.

It’s also a great idea to reward repeat and return guests. Advertise blocks of passes at a reduced rate. These blocks guarantee a number of paid visits and the customer gets a discount, so it’s a great situation for all involved. Consider also automatically entering climbers in a monthly drawing for a free private lesson. Repeat visits would give them a greater chance of winning, and if they do win that private lesson they’ll definitely be back to practice their new skills.

For more ideas on building your customer base contact us or check out our blog.

Climbing Gym Marketing

Grow The Gym Faster

Focused On You

Climbing gyms face unique issues that not all marketing companies will be able to solve. Not only are we passionate climbers, we also have worked extensively to develop a plan that will consistently grow members and check-ins.

We help you grow your business, not just by pulling customers away from other climbing gyms, but by connecting with new customers to create new, passionate climbers.

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5 Emails To Help Grow Your Gym.

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How to Drive Day Pass Buyers to Become Members
The Secret to Reduce Anxiety in First Time Climbers
Create Content to Attract a Profitable Audience
Personalize the Experience for 3 Customer Types
Climbing Gym Marketing

The only marketing company focused on Indoor Climbing


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Access Fund Corporate Partner

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Harness Your Community

Talk here about Climber Relationship Management.  This would be a good place to include cool stuff about social.  Maybe a blog post with a list of tools, or something with Canva showing how we can make cool images for social media posts?

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Harness Your Expertise

We wrote this piece to help answer one of the questions that we have been hearing a lot at the gym.

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Harness YourOpportunites

This would be a good place for a quick blog SEO tips for Indoor Rock Climbing gyms.  So we harnessing quick ranking opportunities.

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Our Work.

Check out how we have recently helped some Outdoor companies with meet their marketing goals.

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