Snapchat is a hot social media platform that can be used for more than just sending pictures to your friends and playing with different filters. Snapchat is an extra feature in your video campaign that will bring it to success. Here’s how:
Reply to stories to increase user engagement
With new features like swiping up to reply to a story, marketers can receive feedback from their consumers. This is a way to measure how your campaign is progressing. It’s also a way to get feedback on your campaign. New companies use Snapchat already to conduct informal contests and host polls through the Story Reply feature.
A new Snapchat tip would be to utilize the Story Reply feature to host Q&A sessions to receive audience questions and feedback. Consider common questions, recommendations, and satisfaction level mostly.
Create customized on-demand Geofilters
You can now create and publish a Geofilter for your business or private events. Can you imagine how much exposure your business would get with a customized Geofilter? Here’s how it works:
- Design – To create a filter, go through Photoshop or Illustrator to create compatible filters.
- Map – Pick a location where your filter will appear, then choose time and dates when you want your Geofilter to appear.
- Buy – You have to submit your Geofilter for approval to Snapchat, and then you buy it.
Offer exclusive discounts
Providing coupons and discounts through Snapchat is highly successful. This makes it an exclusive offer because it can only be found on your businesses Snapchat. This also gives an opportunity for one-day only promotions, since Snapchat stories last for 24 hours.
Target content to select followers.
If there is a social influencer who you want to promote your business or product, you can give that person promotional codes through Snapchat. This was, that social influence can inform the pubic about the product and let them know about the promotional code as an incentive to buy the product. If have avid users of your product, you can also offer them special codes as a thank you for using the product or giving business frequently.
 Activate Snapchat stories
Create Snapchat stories so your audience can see what their favorite brand is doing. This allows your audience to see what you’re doing every day.
Build up to a special event or moment
Snapchat is an excellent platform to spread the word about an upcoming event and get people buzzing about it. Make people excited about your upcoming events, moments and launches!
Back your marketing campaign with special ads
Jump on board by making Snapchat ads. This helps you to reach the demographic who has moved from Facebook to newer social media platforms. Plus, our ad is less likely to get lost in a Snapchat feed.