Over the past few years, B2B marketing has changed. To succeed and stay ahead of your competition, you need to have a digital presence. 85% of B2B marketers confirm that lead generation is vital to the survival of a business.   

B2B marketing strategies are beneficial to the business. How? They improve brand awareness and engagement. Not only that. 

They help businesses find new customers and partners online. What is more, businesses are able to enter other markets much easier.  

Looking for the best B2B marketing strategies? 

Read on and learn the 7 B2B marketing strategies that lead to sales.

1. Be a Specialist and Not a Generalist

Want to drive sales to your business? Start marketing your B2B agency as a specialist and not a generalist. How do you go about this?   

Find your niche and specialize in it. By doing so, you become the indisputable leader. As such, whenever customers are looking for products in your niche, you are the first stop.  

Moreover, they now have a company to recommend to family and friends.

2. Create Buyer Personas

How do you know what your clients want? To find out what your clients want, we recommend that you create buyer personas. What is a buyer persona?   

This is a semi-fictional representation of your target customer based on your research. When creating buyer personas, it is wise to consider the following:  

  • Behavior patterns  
  • Goals  
  • Demographics  
  • Motivations   

By doing so, you are able to create an accurate representation of your customers.

3. Optimize Your Website for Mobile

Over 51% of smartphone users have been able to discover products or businesses through their phones. To ensure that your customers are able to find you online, optimize your website for mobile. To do so, hire a professional web design company.   

By incorporating responsive design, the expert will optimize your business website for mobile. As such, it will be easier to browse from any device despite its resolution.

4. Try Content Syndication

As one of the most popular B2B marketing strategies, content syndication allows you to reach audiences you have yet to reach. Simply put, you will be leveraging audiences of complementary brands. By doing so, you get to increase your business presence and generate more leads. 

This translates to increased sales and revenue.

5. Include Social Media as Part of Your B2B Marketing Strategies

The use of social media is on the increase. In fact, 3.2 billion social media users are active daily on various platforms. This translates to 42% of the global population.   

The question is which is the right social platform for a B2B company?   

LinkedIn has proven to be the most popular social media platform for B2B companies. The reason for this is due to the presence of other B2B companies. Other social media platforms include Instagram and Twitter.

6. Collect More Leads with Gated Videos

One of the most effective B2B strategies is gated videos. With gated videos, you can collect more leads. How?   

Simply make your video content to be available for watching after registration. For non-registered users, you can offer a small part as an introduction. To watch the rest of the video, they have to register.   

This helps you generate more leads.

7. Avoid Cold Calling

Cold calling is an ineffective sales technique of reaching out to potential customers. The reason why you should ditch cold calling is that it’s outdated. There are far better b to b marketing strategies that will help you generate more leads.   

They are email marketing, viral advertising, content marketing, and SEO.   

Drive Sales and Leads with B2B Marketing Strategies  

To take advantage of B2B marketing strategies, make a plan, test your campaigns, and review the results. It is also important to identify success metrics and keep testing. By following these creative strategies, you help your brand to stand out. 

Want to create lasting connections with your target audience? We at Harness Consulting can help. Contact us today and take your business to the next level.