video-marketing

Building Relationships with Video Marketing

The key point to why video marketing is successful is the familiarity principle. The familiarity principle is when people are repeatedly exposed to certain stimuli, and then those people develop a preference for that product.


email_marketing_inbound

Email Marketing Refined

Despite all of the junk mail we receive and delete on a daily basis, email marketing still carries significant ROI. According to an Econsultancy study, two-thirds of marketers rate the ROI from email marketing as ‘excellent’ or ‘good”.


Video Marketing for Restaurants

Harness Consulting introduced video marketing to Kous Kous as part of a larger integrated marketing campaign, which led to dramatically increased sales in just two months.