Top 5 Marketing Trends for 2016

As you close out your books, finalize your goals, and add finishing touches to your marketing strategy for 2016 and beyond, HARNESS presents the marketing trends you should be considering as we move into the new year.


Facebook Reactions Launch Worldwide

Have you started noticing an abundance of emoticons today in your newsfeed? That is because Facebook has launched its "Reactions" worldwide.


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25 Tips for SEO

Earlier this year, John Rampton put together an excellent article for Forbes capturing advice from 25 top professionals in the search engine optimization field. Some of these authors include Joost de Valk, CEO of Yoast, and Rand Fishkin, founder of Moz - a solid lineup of knowledgeable individuals.


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Building Relationships with Video Marketing

The key point to why video marketing is successful is the familiarity principle. The familiarity principle is when people are repeatedly exposed to certain stimuli, and then those people develop a preference for that product.


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Email Marketing Refined

Despite all of the junk mail we receive and delete on a daily basis, email marketing still carries significant ROI. According to an Econsultancy study, two-thirds of marketers rate the ROI from email marketing as ‘excellent’ or ‘good”.


Video Marketing for Restaurants

Harness Consulting introduced video marketing to Kous Kous as part of a larger integrated marketing campaign, which led to dramatically increased sales in just two months.