outdoor retailer video marketing

Outdoor Retailer: Video Marketing

You don’t have to look very hard these days to find marketing professionals and academics puzzling over the millennial consumer market. According to Outside magazine, outdoor retailers are especially struggling to get a foothold on the millennial money mountain. As Outside and most current wisdom suggest inbound and video marketing is the way to go when it comes to reaching prospective outdoor recreation customers, under the age of 35.


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Is Email Marketing Still Relevant?

People also believe that email marketing is old school. Well, email has been around forever, and people have started to wonder if an email marketing campaign is still effective. Is email like banner ads? Haven’t people learned to tune email out? Let’s address the first concern that comes to mind: Is email still effective? Yes! Here are 6 reasons why:


Email Marketing Redifined

Why Inbound Marketing

This blog will walk you through you to the culture of inbound, and provide you with a big picture view of everything you need for a successful inbound strategy. So what of the first question that you may be asking yourself is why INBOUND?


Don't Lose Touch! How to Follow Up With Convention and Trade Show Leads

7 Tips To Follow Up With Convention and Trade Show Leads

Don’t you just hate those cold post-event emails with no personalized context? Read on for a few tips on how to follow up with leads.


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How To Succeed at Outdoor Retailer

Exhibiting at a like Outdoor Retailer or even just attending, can be one of the most fun and effective ways to grow your business. But it can also be challenging to connect with new people, form relationships, and then follow up with those people to create real growth in your business.


What is Marketing Automation?

You have been working hard over the recent past to create content such as videos, blog posts, infographics, and white papers that are interesting and valuable to your future customers. You have a fan base on social media that is engaged with your posts and sharing them. You have created regular traffic to your blog posts and your email list is growing.


Top 5 Marketing Trends for 2016

As you close out your books, finalize your goals, and add finishing touches to your marketing strategy for 2016 and beyond, HARNESS presents the marketing trends you should be considering as we move into the new year.


Facebook Reactions Launch Worldwide

Have you started noticing an abundance of emoticons today in your newsfeed? That is because Facebook has launched its "Reactions" worldwide.


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25 Tips for SEO

Earlier this year, John Rampton put together an excellent article for Forbes capturing advice from 25 top professionals in the search engine optimization field. Some of these authors include Joost de Valk, CEO of Yoast, and Rand Fishkin, founder of Moz - a solid lineup of knowledgeable individuals.


video-marketing

Building Relationships with Video Marketing

The key point to why video marketing is successful is the familiarity principle. The familiarity principle is when people are repeatedly exposed to certain stimuli, and then those people develop a preference for that product.