Video Marketing and Marketing Automation

Making sense of marketing: focus on the basics of communication.


The Anatomy of a Landing Page

Conversion optimization is the process of transforming new website visitors into paying customers — and first-time customers into repeat buyers.


A Brief Guide Using Facebook for Business

Facebook is the ubiquitous king of social networking, universally accepted into nearly all of our lives. Scanning a user’s timeline reveals stories of relationships, birthdays, wins and losses and connects us in a way never thought possible prior to its invention.


3 STEPS TO CREATING GREAT MARKETING CONTENT

Content Marketing integrates very well with Social Media marketing and SEO (Search Engine Optimization). Here is what you need to do before you start creating content:


email_marketing_inbound

Is Email Marketing Still Relevant?

People also believe that email marketing is old school. Well, email has been around forever, and people have started to wonder if an email marketing campaign is still effective. Is email like banner ads? Haven’t people learned to tune email out? Let’s address the first concern that comes to mind: Is email still effective? Yes! Here are 6 reasons why: