How To Succeed at Outdoor Retailer
Exhibiting at a like Outdoor Retailer or even just attending, can be one of the most fun and effective ways to grow your business. But it can also be challenging to connect with new people, form relationships, and then follow up with those people to create real growth in your business.
What is Marketing Automation?
You have been working hard over the recent past to create content such as videos, blog posts, infographics, and white papers that are interesting and valuable to your future customers. You have a fan base on social media that is engaged with your posts and sharing them. You have created regular traffic to your blog posts and your email list is growing.
Top 5 Marketing Trends for 2016
As you close out your books, finalize your goals, and add finishing touches to your marketing strategy for 2016 and beyond, HARNESS presents the marketing trends you should be considering as we move into the new year.
Facebook Reactions Launch Worldwide
Have you started noticing an abundance of emoticons today in your newsfeed? That is because Facebook has launched its "Reactions" worldwide.
25 Tips for SEO
Earlier this year, John Rampton put together an excellent article for Forbes capturing advice from 25 top professionals in the search engine optimization field. Some of these authors include Joost de Valk, CEO of Yoast, and Rand Fishkin, founder of Moz - a solid lineup of knowledgeable individuals.
Building Relationships with Video Marketing
The key point to why video marketing is successful is the familiarity principle. The familiarity principle is when people are repeatedly exposed to certain stimuli, and then those people develop a preference for that product.
Email Marketing Refined
Despite all of the junk mail we receive and delete on a daily basis, email marketing still carries significant ROI. According to an Econsultancy study, two-thirds of marketers rate the ROI from email marketing as ‘excellent’ or ‘good”.
Video Marketing for Restaurants
Harness Consulting introduced video marketing to Kous Kous as part of a larger integrated marketing campaign, which led to dramatically increased sales in just two months.