Marketing Blog

Check out these fabulous companies new to the OR Show in 2016.

Snapchat is a hot social media platform that can be used for more than just sending pictures to your friends and playing with different filters. Snapchat is an extra feature in your campaign that will bring it to success. Here’s how:

Content Marketing integrates very well with Social Media marketing and SEO (Search Engine Optimization). Here is what you need to do before you start creating content:

Facebook is the ubiquitous king of social networking, universally accepted into nearly all of our lives. Scanning a user’s timeline reveals stories of relationships, birthdays, wins and losses and connects us in a way never thought possible prior to its invention.

Conversion optimization is the process of transforming new website visitors into paying customers — and first-time customers into repeat buyers.

Making sense of marketing: focus on the basics of communication.

You don’t have to look very hard these days to find marketing professionals and academics puzzling over the millennial consumer market. According to Outside magazine, outdoor retailers are especially struggling to get a foothold on the millennial money mountain. As Outside and most current wisdom suggest inbound and video marketing is the way to go when it comes to reaching prospective outdoor recreation customers, under the age of 35.

People also believe that email marketing is old school. Well, email has been around forever, and people have started to wonder if an email marketing campaign is still effective. Is email like banner ads? Haven’t people learned to tune email out? Let’s address the first concern that comes to mind: Is email still effective? Yes! Here are 6 reasons why: