Take Your Climbing Gym to New Heights with Strategic Marketing

As a climbing gym owner, you know how crucial it is to attract new members and retain loyal customers. But with so many tasks on your plate, marketing often falls to the bottom of your list. Without the right strategy, it’s hard to engage both experienced climbers and newcomers.

You deserve marketing that works as hard as you do.

At Harness Consulting, we specialize in helping climbing gyms like yours connect with more climbers and grow their business through effective, data-driven marketing strategies.

Young woman bouldering on overhanging wall

A Few Gyms We've Helped Over The Years

One Simple Question

Do you know where your next guest or member will come from?

Don’t let your climbing gym miss out on 80% of its potential market. Without understanding and engaging the right customers, you risk stagnation and losing ground to competitors who adapt and grow their audience.

Insightful Discovery

Understand your potential climbers
and their needs.

Effective Strategies

Tailored plans that resonate with current and future climbers.

Transform Your Climbing Gym Into a
Thriving Community Hub

Focus Your Limited Resources in the Right Places

We determine which marketing channels are currently working well for you and where you should focus your resources.

Learn How to Reach Your Entire Potential Market

Climbers only account for a fraction of your potential market. Are you marketing to your total audience?

A Digital Reflection of Your Climbing Gym Community

Learn how to build the digital reflection of your gym community to attract new customers and retain current members.

Hi, We're Harness.

With 10+ years of climbing gym marketing experience and a deep passion for all things climbing, we’ve helped numerous gyms like yours thrive by connecting them with untapped markets. Our proven strategies and personalized approach make us the perfect partner to help your gym reach its full potential.

Get to know your potential customers

Getting started with one or our marketing retainers is simple

1. Book Your Discovery Call

We’ll start by learning about your gym, goals, and challenges so we can tailor our approach to your specific needs.

2. Choose Your Retainer

We offer three levels of service to meet your gym where it’s at.

3. Get A Custom Marketing Strategy

Once we understand your unique position, we’ll deliver a detailed marketing plan with strategies that will attract more climbers and build a strong community.

4.Watch Your Gym Grow

With our ongoing support, your marketing will be optimized every month to ensure you’re getting the best results possible. More members, more engagement, more growth.

Three Ways To Play

Choose Your Retainer

Our insights allow you to make better marketing decisions and turn your marketing team into rockstars. More than one location? No problem, please reach out to your sales rep for more details and pricing options.

Base Camp
$1,950/mo
Discovery Sessions
Collateral and Content Audit
Basic Marketing Strategy
Ongoing Support
Ascent
$3,200/mo
Enhanced Discovery Sessions
Advanced Collateral and Content Audit
Detailed evaluation of all marketing materials
Customized Marketing Strategy
Monthly Performance Reports
Ongoing Support and Adjustments
Summit
$8,000/mo
Includes everything in the Ascent Retainer
Comprehensive Discovery and Strategy Sessions
Full-Service Marketing Execution
Brand Development and Messaging
Quarterly Business Reviews
Unlimited Support
Base Camp
$1,650/mo
Discovery Sessions
Collateral and Content Audit
Basic Marketing Strategy
Ongoing Support
Ascent
$2,800/mo
Enhanced Discovery Sessions
Advanced Collateral and Content Audit
Detailed evaluation of all marketing materials
Customized Marketing Strategy
Monthly Performance Reports
Ongoing Support and Adjustments
Summit
$7,500/mo
Includes everything in the Ascent Retainer
Comprehensive Discovery and Strategy Sessions
Full-Service Marketing Execution
Brand Development and Messaging
Quarterly Business Reviews
Unlimited Support

Ready to See Your Gym Thrive?

Schedule your discovery call today and let’s create a winning strategy together. With Harness Consulting, you’ll have a clear path to growing your gym and reaching more climbers—without the stress of doing it alone.

Imagine a Climbing Gym That is More than Just a Place to Climb

You are building a thriving community hub that attracts climbers of all levels, from beginners to seasoned crushers. At HARNESS, we believe every gym has the potential to be just that.

By focusing not only on climbers but also on those who’ve yet to try, we help you expand your reach to fill your space with energy and excitement. Join us in transforming your gym into a bustling center of climbing activity, where every visit feels like an adventure and every member contributes to a vibrant climbing culture.