Wouldn’t you agree that it is better to attract qualified, ideal prospects to your sales funnel rather than attempt to promote your business to everyone, creating “hit and miss” results? Alternatively, that it is advantageous to embrace an inbound marketing strategy that connects with, engages your audience, and builds long-term customer relationships versus just focusing on getting the sale?
Absolutely! You see, there is an entire methodology that not only brings potential customers to you but keeps them coming back for more! This approach has resolved multiple issues for businesses like time wasted on unqualified leads, little website traffic, and low lead conversions. The more efficient way to promoting your business is through inbound marketing!
This strategy has shown to be the best way to do business online. 3 out of 4 marketers across the globe prioritize an inbound approach to marketing (Source: Hubspot). Studies consistently reveal that inbound marketing successfully increases traffic, lead generation, sales and repeat business for brands who leverage this tactic.
What Exactly is Inbound Marketing?
The inbound marketing concept centers around creating and sharing valuable content that solves problems and answers questions for your ideal customer (or buyer persona). It naturally draws prospects in through education. Because of this noninvasive, selfless approach, prospects are instantly attracted to your brand and see you as the expert in your niche.
There are four key components to a powerful inbound marketing strategy. It includes:
- Attract: Driving quality traffic to your content via blog posts, social media, SEO strategies, video marketing, etc.
- Convert: Turning website visitors into leads through your lead offers; you giving visitors something valuable in exchange for their contact information
- Close: Transforming leads into customers by using closing tools like email marketing and marketing automation to help seal the deal
- Delight: Creating happy customers and loyal, raving fans of your brand, converting into repeat business. The major benefit to inbound marketing is the process of nurturing a “stranger” into an eventual promoter of your business.
Why It is Essential in Your Marketing Strategy
Inbound marketing, when done right, positions your business for long-term success. Consumers are fed up with overwhelming advertisements, yet they are always online seeking solutions to their problems. Search is the #1 source for content traffic generation, and it is the preferred choice for looking up information. Inbound marketing positions you to be found by your target audience when they are searching for you, making it essential for your business in 2016!
If your business is ready to start leveraging inbound marketing tactics to begin attracting qualified prospects into your sales funnel, contact us to request a free consultation. We are certified to help!
