Are you using video marketing the right way? Video Marketing is an effective way to reach out to customers while keeping them engaged and interested in your material. Customers can get all of the information they need through a video in just seconds. So how do you optimize video marketing to make your campaign even better? Here are five methods:
Schedule your Videos
As you may have discovered, scheduling your social media is an effective way to release posts consistently and at the optimal time for engagement. You should do the same thing with your videos. Be creative with it. Instead of releasing unrelated videos, come up with a topic and put together a series of related videos that will tell a story to you customers. Remember, you can also utilize this tactic to lead up to a big announcement, launch or event.
Take Advantage of Micro-videos
Micro-videos are all the rage right now on social media. Making small videos through apps is a smart way to promote your product on social media as customers scroll through their social media feeds. Consider using Vine or Instagram to make videos. Make them entertaining so your audience will want to watch them.
Tutorial and Tips: Implementing tutorials in your video marketing campaign is a way to keep customers coming back to your site. Some may think that providing tutorials and tips is giving away your company’s secrets, but in actuality it makes customers look for you as a point of reference. This will also keep customers coming back because they will look for more videos hoping that there are a series of tutorials.
User-generated Content: Let your customers be on camera sometimes. This allows customers to be involved with your brands and give genuine thoughts on something related to your brands. Instead of making a script, customers can come up with their material. You can even incentivize users to create content by awarding the best video. This will show people how passionate others are about your product.
Call-to-Action: Tell your users what to do after watching. Provide a description of next steps in your video. Without this, your customers will have no idea what to do after watching. An example of a call-to-action can be a coupon code, or you can even offer a discount to customers who mention your video on their social media. Another method is to utilize a “turnstile” to capture emails to view the video if the content is particularly valuable. Finally, a call-to-action button, such as a “buy now” or “learn more” button, can be utilized to drive traffic to a landing page to drive traffic and increase conversions.
Now that you’ve learned how to optimize your video marketing campaign, you can stand out from other products or marketing companies. For more information on video, marketing stays in touch with Harness on our Facebook, Twitter, and Instagram.
