A new year is just around the corner. Many see that as the perfect time to transform their personal lives. Why not make it the perfect time to implement marketing automation as your advertising strategy? If you are not already using marketing automation, here are 15 things your boss wish you knew about it and why it should be your strategy of choice for better performance throughout 2017.

15 Things You Should Know About Marketing Automation

1. Productivity Increases with Marketing Automation:

Take advantage of software that automates the processes of an effective marketing campaign. Make better use of your time with automated solutions for customer segmentation, integrating customer data into a campaign strategy and managing a campaign. For example, create and schedule an entire month’s worth of social media posts in a single day.

2. Workflow Efficiency:

Automate the following repetitive tasks: data processing of information collected on forms, managing calls to action (CTAs), generating conversion reports, etc. Complex tasks are smoothly delivered with accuracy through automation.

3. Channel Agnosticism:

A single platform can tie together all cyber venues for a campaign, as well as integrate multiple online tools. This increases your brand’s visibility and also allows for customer interaction by the method they prefer. For example:

  • Email
  • SEO
  • Social Media
  • CRM Tools
  • Texting

4. Revenue Growth:

The numbers do not lie.

  • 78% of high-performing marketers credit marketing automation for revenue improvement.
  • 68% of companies whose growth is surpassing their competitors use automated marketing strategies.
  • 34% is the average revenue increase for businesses using marketing automation.
  • 10% revenue increases have been reported within 6-9 months of beginning a marketing automation strategy.

5. Customer Retention:

Once a company makes the sale they need to keep a client coming back. Customer insight abilities of marketing automation imbue it with the capacity to gather intelligence on customers, discover their needs and analyze their decision-making process. This information can, in turn, be used to develop methods of engagement that are more appealing to the customer, increasing the likelihood of customer retention.

6. Data, Data, Data:

If you cannot track and monitor a campaign, you cannot measure its success. Campaign managers have access to graphs, statistics and report an analysis of data that are easy to review and utilize. At a glance, you can know which strategies are working and which have bombed. Making the most of the data maximizes leads and conversion rates.

7. Relationship Marketing:

Customer satisfaction is just as important as generating sales leads. A satisfied customer will become a brand loyalist that can also do the work of a brand ambassador. Marketing automation makes it possible to personalize strategies for particular customer relationships through digital footprint analysis, lead qualification, and marketing alignment. By defining specific restrictions, a laser-focused list of customers can be generated to receive a text or email designed especially for them.

8. Consistency:

Mainly where social media and blogs are concerned, consistency matters. Users and viewers become accustomed to the content being posted on particular days, perhaps even specific times during those days. Life happens. Any number of reasons could disrupt a regular post that customers have come to rely on. Marketing automation will deliver the content consistently.

9. Value:

Maximize revenue potential through the value of automated marketing. Time is money. Manpower is money. An automated process saves both as it makes the most of your resources. Industry research reports a potential of 50% more hot leads at a third of the cost.

10. Simplicity:

You do not have to be a technology wizard to manage an automated marketing strategy. Most software solutions are designed like a template that guides the user through the process.

11. Lead Generation:

80% of businesses engaging in marketing automation enjoyed more leads. Qualified leads increased by an incredible 451%.

12. Lead Nurturing:

Marketers report that creating better leads is the number one benefit of marketing automation. On average, nurturing leads resulted in a 47% larger purchase.

13. Detailed Customer Profiles:

It is easy to create customer profiles filled with the perfect kind of data to help marketers create more effective ad campaigns. Data such as:

  • Opened email.
  • Email responses.
  • Purchases.
  • Selected preferences.

14. Conversion:

77% of businesses who employed a marketing automation campaign increased their conversions.

15. Accuracy:

A campaign is only as good as its data. By automating, you can take out the one element that contributes to error, the human element. Whether it is spelling, punctuation, or number crunching, humans get it wrong quite often. One digit or a single letter can mean a complete fail with something like email delivery. Automate and get it right.

To get started on your automated marketing campaign strategy, please contact us. Our experts are ready to help you harness the potential of data automation and put it to work so that your business can grow.