The most difficult part of any business, especially in the fitness industry, is to attract new customers. Getting in front people is not nearly as difficult as it once was, but getting those people to engage and interact with your brand is the hard part. The secret is creating compelling content that reaches the right people at the right time to provide answers, educate, and to create an emotional connection between future customers and your brand.
Let’s face it - the gym industry is crowded. There are more than 97,000 gyms in the United States. CrossFit affiliates alone number more than 10,000. As these figures continue to grow, you are faced with the challenge of differentiating your gym to stand out from the crowd in order to reach your target audience and attract new members. We will show you how to do that using video.
Member churn is consistent and all gyms must deal with. You work hard to build your programs and develop a community, so how do you keep your numbers growing with members that are eager to evangelize on your behalf and provide consistent referrals? Are you happy with your current retention?