It is projected that global Internet traffic from videos will make up a whopping 80% of all Internet traffic by 2019. Additionally, 78% of people watch videos online every week while 55% do daily (Source: Hubspot). These numbers illustrate the growing trend of video marketing, and the importance of leveraging video in your business strategy.

You see, if you do not currently have a video marketing strategy in motion for your website and social media, you are missing a grand opportunity to reach and engage with your audience. Videos are incredibly effective in capturing attention, maintaining engagement, building relationships and getting viewers to take action. These are key metrics to any effective digital marketing plan.  

In fact, here are the top six reasons why video marketing is so effective and the significance of honing this strategy in your inbound marketing.

#1 Consumers Vote Video over Text

Did you know that four times as many consumers prefer to watch a video about a product versus reading about it? Videos allow prospects to see your product in action, getting a full grasp on how it works, the features and its benefits. They can digest the information easier and faster when it is demonstrated through video.

Your customers are better positioned to make an informed decision quickly by watching your video than reading a blog article or social media post. Therefore, give the people what they want by implementing more product, how-tos and demonstration videos in your content marketing strategy.

#2 Moves Viewers to Action Quickly!

After watching a video, 64% of users are more likely to buy a product online. When optimized for conversions, videos are incredibly compelling in moving viewers to follow directions and take action quickly. You can bolster your lead generation and sales tremendously by giving a clear call-to-action in your videos that direct your audience to the proper link.

#3 Increases Brand Awareness

Video marketing is also effective in creating more awareness about your brand. From telling your story, sharing customer testimonials, to answering common questions relevant to your industry, your video strategy is the ideal tactic to increasing exposure and expanding your reach online.

With YouTube being the second largest search engine, building your channel with valuable video content is huge towards growing your presence, boosting visibility and getting in front of your target audience.

#4 Live-Streaming Videos Generate Tons of Engagement

People are spending three times longer watching live video on social media versus those that have been prerecorded. Live-streaming apps like Facebook Live, Instagram Stories and Periscope are generating crazy engagement on social media and brands and are taking full advantage.

The beauty about live-streaming is that it allows your followers to join you in real-time. You will quickly build the know, like and trust factor with your audience with these “at the moment” experiences. Whether you are hosting a live Q&A session, taking your followers behind-the-scenes to an event, or reporting breaking news, live-streaming is an excellent way to keep your social audience in the know and connected to your brand.

#5 Highlights Your Brand’s Personality and Culture

Videos have an amazing way of drawing your audience into your brand’s culture, giving them a taste of your personality and passion for what you do. It further humanizes your brand, making you relatable and reachable. People are craving authenticity and transparency, and your video strategy allows you to do both which significantly builds trust with your viewers.

#6 Positions You as an Expert

At the heart of inbound marketing likes sharing valuable content that solves problems, educates and inspires your intended audience. As a result, you will bolster your thought-leadership and position your brand as an authority in your industry. Your video marketing strategy serves as the perfect platform for showcasing your expertise, giving solid advice and tips, and addressing common issues that concern your audience. It is the best way to building credibility fast in your niche.

 

Video marketing is highly effective in boosting brand awareness, generating leads, increasing sales and connecting with your audience. With more consumers leveraging video, it is crucial to begin implementing a video marketing strategy to get in front of your audience. Doing so will yield positive returns for your business.

Much success.

Ready to use video to drive sales? Reach out to us here and discover how we can help you create a solid plan that gets your videos in front of your audience.