4 Unique Ways to Boost Website Traffic Using Video Marketing
One of the most common challenges businesses face in digital marketing is driving visitors to their web pages (Source: Hubspot). Traffic generation is the start of any successful inbound marketing campaign; the more quality visits you have, the more opportunities created for lead conversions and sales.
Video marketing has proven to increase website visitors, foster engagement, and elicit users to action. Video drives a 157% increase in organic traffic from search engine results pages (SERPs). This is huge considering search is a top tool for consumers to locate brands and find solutions to problems.
If you’re seeking ways to drive more people to your web pages or want to amplify your video marketing, here are four unique tactics for boosting website traffic using video in your digital strategy.
#1 Leverage Video in Your Email Marketing
A video is the fastest way to communicate quickly with your audience. And since they increase engagement and conversions, it makes sense to use video in your email marketing campaigns to create optimal results.
Your email strategy is crucial to converting leads into customers and customers into raving fans of your brand. It’s a top channel for increasing revenue, therefore, using tools that improve list engagement is vital to your overall business goals.
Use the following tips to leverage video in your email marketing and promote traffic generation:
- Reduce customer service cases by creating FAQ videos versus text. Add the video in your email message and mention the full-length website or blog post link for more detailed instructions
- Repurpose a favorite blog content into a video series, using each subheading as a new video. Create an email campaign around this topic, sharing a video daily over a period. Include the blog link in each email for recipients to obtain the original article
- Using the word “video” in your email subject line has been proven to increase open-rates
- Share customer testimonials with your subscribers. It’s an excellent way to foster trust and get new leads to do business with you
- Practice email segmentation to send personalized, tailored content to your recipients that speaks directly to their needs and interests. This is one of the best ways to increasing open-rates, clicks and shares
#2 Include a Video on Your Landing Pages
Videos are persuasive and authentic. It draws viewers into your message, quickly building trust and establishing common ground. This is why videos are ideal for your landing page content.
How does this relate to traffic generation? Wordstream notes that having a video on a landing page makes it 53% more likely to show up on the first page of the SERP for your keyword. Many consumers are experiencing your brand for the first time on search. Introducing your business via video creates trust and ways for people to connect with you.
Do a split test of your landing pages, having a video on one and full text on the other. Measure your results to discover which is producing favorable outcomes concerning traffic and lead conversions. In the video, be sure to state a clear call-to-action that tells viewers to opt-in and what they can expect in return.
#3 Post How-To Videos on Social Media
Another way of boosting website traffic using video is through instructional content. How-to videos perform exceptionally well on social media. Typically, these videos need to be short (about 30 seconds long) to keep your followers engaged. Doing product demonstrations or illustrating how to achieve a specific result on your audience highlights your brand as an authority and go-to source in the industry.
Produce a series of how-to videos to edit for social media. The goal is not to sell your product but demonstrate its uses, so viewers understand the benefits and features. You want to boost your credibility and the value you bring to newsfeeds.
Additionally, address common problems in your niche. Show followers a better way of reaching a result by demonstrating the process on video.
#4 Optimize YouTube Videos for SEO
YouTube is the 2nd largest search engine, boasting 1.5 billion logged-in monthly users. With only 9% of U.S. small businesses using this medium to reach their audience, there is an excellent opportunity to separate your brand from competitors and get in front of your consumers. This is a unique channel to increase website traffic using video because viewers are more likely to follow instructions from video than other sources.
The key, however, is leveraging YouTube SEO tactics to boost visibility.
Here are a few pointers to optimizing your video content to rank on YouTube:
- Optimize your title by including your longtail keyword. Make it descriptive by mentioning the benefit viewers will gain from the video. If feasible, try to have your keyword as close to the beginning of the title as possible
- Create a full description, naturally sprinkling your keyword throughout. Be sure to add your website or blog post link to access your content easily
- Encourage engagement in your video. Ask viewers to subscribe,like, and click. These are key ingredients to improving your overall video SEO
- Make your video awesome. Follow an outline, so you hit on your major key points and avoid rambling. It’s important to get to your topic quickly to keep people on your video...another factor for SEO
- We can help you create amazing videos that get in front of your audience, captures attention, and entices viewers to take action. Reach out to us here to discover how we can help amplify your video campaigns.
Conclusion
Implement these tactics to being increasing website traffic using video marketing. Not only will you experience a surge in site visitors, but you’ll also notice a boost in engagement and conversions. The benefits (and results) are too compelling to ignore!
Steps to Create a Strong Video Marketing Strategy
Did you know there are more than 2.08 billion users of smartphones? That's right, and you need to be connecting with them via video marketing. If you do not yet have a video content marketing strategy in place, here is a look at five simple steps you can take to get started.
Step 1: Define Your Strategy Purpose
Before you set off to develop a comprehensive video marketing strategy, you first need to define its purpose. Do you want to educate viewers about your products? Are you looking to entertain them? Ultimately, you want to steer clear of anything that pressures them into buying your product or service. When you define your content strategy purpose, you can then create content that centers around this objective.
Step 2: Choose Your Topics Wisely
You want to choose video topics based on the viewers' needs. If there are already a ton of videos being shared about an item you want to focus on, you must come up with an angle that causes your video content to differentiate itself positively.
Step 3: Hire a Professional
This step is straightforward --if you don't know how to create a quality video, don't attempt to. Instead, hire a professional video content marketing specialist to do it for you. This person can help to make sure to include a variety of relevant aspects of your video marketing strategy.
Step 4: Let Viewers Know There is More Coming
At the end of every video, there should be directions for subscribing to the channel to see future videos. This will attract viewers and let them know that you intend to publish more videos soon.
Step 5: Always Include the Option to Share
Even more important than a subscription option is the ability to share your videos. You want viewers to share across a variety of platforms, which increases your brand awareness and attracts even more consumers to your company website.
To learn more about effective video marketing, contact us today.
A Crash Course in Video Marketing Best Practices
Video marketing has become one of the most important tactics for businesses today. Majority of B2Cs have already started producing videos for their brands. Data shows they see impressive returns on this investment.
In some cases, conversion rates increase 80 percent after adding videos to landing pages, an EyeView Digital study found.
Results aren't guaranteed, however. You need to follow video marketing best practices and avoid common pitfalls if you want to be successful. One of the biggest mistakes brands make is by creating a video with no clear audience and, thus, no real purpose.
The first thing you need to do when you're embarking on a video marketing campaign is to make sure you understand your audience.
Look at the Numbers
Use data to hone your audience targeting. Even if you already have a buyer persona, it's a good idea to flesh out details with customer data you've collected. There are some places you can check, depending on the digital marketing channels you use, like Google Analytics, email marketing and automation tools, YouTube Analytics, and social media.
Here is some of the data you should be looking at:
1. Location
Where does your audience live? Are they spread across the United States, or do you have a concentration of customers in one region (Southwest, Northeast, West Coast) that you can hone your message to?
2. Gender
Do you have an even split of males and females? More males? More females? This will help guide your messaging and approach in the videos.
3. Age
What age group does your brand attract? If you have more Millennials, you may need to take a more casual or humorous approach to get their attention than you would with an audience of Gen Y, or Baby Boomers.
4. Device
Are your customers coming to your website on a desktop device, a smartphone, or a tablet? This might seem inconsequential at first, but it offers important insights on the environment people are in while watching your video and how long they will spend watching it.
5. First time or returning visitors
Is your audience mostly first-time visitors, who are discovering your brand for the first time? Or are you getting a majority of returning visitors? This breakdown has a huge impact on your approach to video marketing because these groups expect very different information.
Learn what they want
To get a sense of what your customers want from a video -the type, the tone -try to glean some insights from what you already know they like.
Identify the content that's generated the most audience interest in the past. Conduct a content drill down in Google Analytics to see what pages and posts have:
- The most visitors
- The lowest bounce rates
- The lowest exit rates
- The best time-on-site metrics
Look for any common threads among these articles. Is there one topic that consistently performs well? Do you see a difference in results when content has a conversational or formal tone?
Then, evaluate which types of content attract the most visitors:
- Blog articles that tell them how to do something or explain a process
- 'About us' section to learn about the team
- Product pages to look at your inventory
These are clues about what your audience prefers and the information they are most interested in.
Conduct Competitive Analysis
Identify a competitor with a target audience similar to yours, who you think is creating compelling videos. Do some sleuthing to find out what is working for them, and if they have any ideas, you can borrow as you launch your video marketing strategy.
Here are two ways to do this:
1. Look at social metrics on the website
Some companies posts videos on their websites and the data on these pages can be useful. See if they have social media icons that show how many times the posts have been shared, and find the most widely-distributed video. This is a good indicator that viewers liked the content enough to pass along. Take note of the title, the type of video, the length, the tone, and the content as examples of what your audience enjoys.
2. Look at YouTube
If competitors post videos on YouTube, you can look at their Channel and see which videos are the most popular. Find the videos with the most plays, as well as Likes and comments.
Again, find any common denominators in their most-successful versus least-successful videos. Are they longer or shorter? Animated or live-action? Featuring one person or featuring multiple people?
This should paint a clearer picture of the likes and dislikes of your audience (or at least a demographic very similar to your customers).
Ask your audience
The most straightforward way to make sure you understand your audience is to ask them questions. Conduct customer interviews to learn about:
- What they like
- What they find useful
- What they want more or less of
- The information they still want from you
- The information they wish they had when making a purchase decision
Once you have gathered all of these insights, you should be armed with plenty of data to make videos tailored precisely to your target audience.
Do you want to learn more about creating videos that will help your brand stand out? Contact us to talk about a strategy that can help your business drive conversions online.
Why You Need An Inbound Marketing Agency
With inbound marketing being the most effective strategy for growing your brand online, it is crucial that your business is focusing on and adequately executing each of the incoming components to achieve optimal results. They must be fully operating to reap the rewards of generating quality traffic, leads, and sales for your business.
However, this can prove challenging for some brands. Not having the time to create ongoing content, overwhelmed by all the different strategies and how to manage them, and unsure where to begin in online marketing are all common obstacles that some businesses face with implementing inbound marketing. If any of these hurdles hit home, hiring an inbound marketing agency is your solution.
In fact, check out these four reasons why your brand should strongly consider an inbound marketing agency to help improve your online strategy:
Leverage the Experts
Online marketing techniques are always changing. What works today in SEO, for example, may not work tomorrow. Instead of trying to keep up with the trends, leverage the expertise of an inbound agency that knows of the latest marketing techniques. They know what’s working in online marketing and what’s not. Use their knowledge to your advantage so you can focus on what you do best in your business.
Enhance Your Content Strategy
The key to a solid content marketing strategy is aligning your content with your ultimate business goals. If you consistently find your team struggling with content ideas an inbound marketing agency will help you get a clear picture of the brand's goals and target audience so that you’ll never run out of ideas of what content to share.
Eliminate Paralysis by Analysis
Because there are so much information and plenty of internet marketing strategies you can implement, some companies get stuck in trying to decide which techniques to use, what to do next, or what tools to deploy and so forth. Your inbound marketing agency will know which online tactics and marketing automation tools that are best for your unique business goals and objectives.
Bottom Line, Get Results!
You've spent a lot of money on your websites, yet your pages are not generating any traffic or leads. You're not even showing up on the organic searches in Google! It’s simply time for you to get results. Every day that you wait in trying to figure it out, you miss opportunities for leads, sales, and new customers. Contact us today for a consultation on how you can get to your next level and create the results you deserve!
13 Facts About Video Marketing You May Not Know
There’s an old but true axiom in the marketing world: consumers justify their purchases based on logic, but they buy based on emotion. Your neighbor will tell you he bought that shiny, new convertible in his driveway because it gets great gas mileage, or performed well in crash tests, or its great resale value. The truth is he probably bought it because it’s sexy and tells you he’s climbing up the social ladder.
Creating that emotional connection with customers sells your products and services. And the best medium to sell with emotion is video. Video brings your company to life and shows rather than tells customers who you are, what you value, and why you’re better than your competitors. Study after study shows that consumers prefer a compelling video about a product or service to a comparable print description.
How Do You Sell Wearable Cameras? Rescue a Kitten
GoPro sells wearable action cameras, high-definition gadgets for outdoor sports enthusiasts who want to capture their thrill of victory moments skiing, surfing, and skateboarding. In 2013, firefighter Cory Kalanick got the call to rescue an unconscious kitten in Fresno, California. He was wearing a GoPro camera. That video, heart-breaking and hopeful, made its way to YouTube where it caught the attention of 1.5 million viewers in its first few weeks. GoPro saw an opportunity, edited the raw footage, added its logo, and re-released the result (“Fireman Saves Kitten”) on its own YouTube channel. The video went viral, capturing 5 million views in its first week.
Founded in 2004, GoPro racked up $150,000 in sales in its first year. By 2013, annual sales had shot up to more than $985,000. In 2014, that number jumped to almost $1.4 million, taking the company to an IPO valuation just shy of $3 billion. It would be hard to argue that a kitten put GoPro on the map, but it sure didn’t hurt.
Video Sparks Emotion and Emotion Boosts Sales
GoPro isn’t alone in boosting sales and company image by tugging at the heartstrings. For example, Chipotle’s video (and mobile game), “The Scarecrow,” brought awareness to its sustainable farming campaign with images of animal confinement and toxic pesticides. More than 17 million consumers have viewed the video on YouTube.
And then there’s HelloFlo, which sells feminine hygiene products. The company scored big with a video using humor and heart, “The Camp Gyno,” featuring a young girl who gets her first “red badge of courage,” then helps other girls at summer camp. The video cost about $6,000 to shoot, got 6 million views in its first week and was named ad of the week by Adweek.
By the Numbers
The numbers tell the story: video marketing works because it’s what consumers want. Here are 13 facts about video marketing you may not have known:
- Four times as many consumers want to view a product video instead of reading about it
- Half of internet surfers want to see a product video before entering a store
- Consumers who see a video are about twice as likely to buy a product or use a service
- More than half of internet users watch videos all the way through
- Half of consumers say they want to see more company videos
- Companies which use video grow revenues twice as fast
- 52% of marketers say video content has the best return on investment
- Two of three consumers want videos of 60 seconds or less
- More than 100 billion people are active users of YouTube
- Half of all marketers plan to add YouTube to their marketing strategy in the next year
- Two of five marketers plan to add Facebook video in the next year
- Almost half of consumers watch an hour or more of Facebook and YouTube videos each week
- 80% of consumers say video demos help them make purchases
What now?
Video is an essential component of an integrated, inbound marketing strategy. To learn more about the ways you can generate leads and drive sales by engaging marketing content, contact us today.
5-Step Guide to Video Content Marketing
Video marketing is the newer, shinier version of content marketing. By developing a solid message with quality video to portray your message and share it with others, you're creating the most powerful marketing strategy. Follow this 5-step guide to video marketing to create a strategic inbound marketing methodology.
1. Know Yourself and Your Customers
What is it about your brand that sets you apart? Why is your brand valuable? Think about your ideal customer and then study that population. People are like schools of fish; similar ones swim together.
Seek out this information by conducting surveys, gathering data and organizing that data to make it applicable to your strategy. If you find out what makes the customers tick, you can use that information to draw more people in. A strong message backed by attention to customer service is what improves your brand image and increases leads/sales.
2. Care About It
Why did women in the 1950s need to have those Tupperware containers? It was because Tupperware knew how to create messaging that appealed to women at that time—freedom and family. Owning a set of Tupperware showed women how they can have financial freedom while still espousing the happy American family way of life.
If you don't care about your message, nobody else will. What is it about your story that would make others care about it? How can you make your customers valued?
3. Know your Competition
It is most likely you're not the only one in your specific market. That is why it is essential to know your competition. If you have already video marketing content, review the material and identify if it addresses trends. Sift through your content and highlight areas that need to be changed or cut. Try finding weak parts could be improved.
Compare your history with the history of others within the same market. What are their gaps? Look at what all the other people are doing, brainstorm how it could be better and go for it.
4. Position Yourself Accordingly
Be reasonable with where you are in the market. Have you been in the industry for one year or fifty years? How long has your competition been providing the same products/services?
After doing all the research, plot out your growth. Where have were you years ago? Where are you now? Where do you desire to go?
Those three questions stated above, along with the information you gathered in steps 1-3 will lay the blueprint for your successful outcome.
5. Create
After you've done all the steps, you can now create a video marketing strategy that will take people's unfamiliarity of your brand to interest to emotional investment.
You lead people through this journey in one short film. Make sure your material addresses everything you learned in your research.
Set the goal to create video content that will stick. Think about the videos that have stuck with you, what was it about those videos that attracted you? There is a lot of factors involved but knowing your audience will make these easy to identify.
If implementing a video marketing strategy seems like a daunting task, contact us for help. All of your research is only worth it if you're able to produce a robust piece and execute your marketing strategy.
Top 6 Reasons Why Video Marketing is Highly Effective
It’s projected that global internet traffic from videos will make up a whopping 80% of all Internet traffic by 2019. Additionally, 78% of people watch videos online every week while 55% do daily (Source: Hubspot). These numbers illustrate the growing trend of video and the importance of leveraging video marketing in your business strategy.
You see, if you don't currently have a video marketing strategy in motion for your website and social media, you're missing a grand opportunity to reach and engage with your audience. Videos are incredibly effective in capturing attention, maintaining engagement, building relationships and getting viewers to take action. These are key metrics to any working digital marketing plan.
In fact, here are the top six reasons why video marketing is so effective and the significance of honing this strategy in your inbound marketing.
#1 Consumers Vote Video over Text
Did you know that four times as many consumers actually prefer to watch a video about a product versus reading about it? Videos allow prospects to see your product in action, getting a full grasp on how it works, the features and its benefits. They’re able to digest the information easier and faster when it’s demonstrated through video.
Your customers are better positioned to make an informed decision quickly by watching your video than reading a blog article or social media post. Therefore, give the people what they want by implementing more product how-to and demonstration videos in your content marketing strategy.
#2 Moves Viewers to Action
After watching a video, 64% of users are more likely to buy a product online. When optimized for conversions, videos are extremely compelling in moving viewers to follow directions and take action quickly. You can bolster your lead generation and sales tremendously by giving a clear call-to-action in your videos that direct your audience to the proper link.
#3 Increases Brand Awareness
Video marketing is also effective in creating more awareness about your brand. From telling your story, sharing customer testimonials, to answering common questions relevant to your industry, your video strategy is the ideal tactic to increasing exposure and expanding your reach online.
With YouTube being the second largest search engine, building your channel with valuable video content is huge towards growing your presence, boosting visibility and getting in front of your target audience.
#4 Live-Streaming Videos Generate Tons of Engagement
People are spending three times longer watching live video on social media versus those that have been prerecorded. Live-streaming apps like Facebook Live, Instagram Stories and Periscope are generating crazy engagement on social media…and brands and are taking full advantage.
The beauty of live streaming is that it allows your followers to join you in real time. You’ll quickly build the know, like and trust factor with your audience with these “in the moment” experiences. Whether you’re hosting a live Q&A session, taking your followers behind-the-scenes to an event, or reporting breaking news, live streaming is an excellent way to keep your social audience in the know and connected to your brand.
#5 Highlights Your Brand’s Personality and Culture
Videos have an amazing way of drawing your audience into your brand’s culture, giving them a taste of your personality and passion for what you do. It further humanizes your brand, making you relatable and reachable. People are craving authenticity and transparency…your video strategy allows you to do both which significantly builds trust with your viewers.
#6 Positions You as an Expert
At the heart of inbound marketing likes sharing valuable content that solves problems, educates and inspires your intended audience. As a result, you will bolster your thought-leadership and position your brand as an authority in your industry. Your video marketing strategy serves as the perfect platform for showcasing your expertise, giving solid advice and tips, and addressing common issues that concern your audience. It’s the best way to building credibility fast in your niche.
Conclusion
Video marketing is highly effective in boosting brand awareness, generating leads, increasing sales, and connecting with your audience. With more consumers leveraging video, it’s crucial to begin implementing a video marketing strategy to get in front of your audience. Doing so will yield positive returns for your business.
Much success.
Ready to use video to drive sales? Reach out to us here and discover how we can help you create a solid plan that gets your videos in front of your audience.
13 Facts About Video Marketing You May Not Have Known
There’s an old but true axiom in the marketing world: consumers justify their purchases based on logic, but they buy based on emotion. Your neighbor will tell you he bought that shiny, new convertible in his driveway because it gets great gas mileage, or performed well in crash tests, or its great resale value. The truth is he probably bought it because it’s sexy and tells you he’s climbing up the social ladder.
Creating that emotional connection with customers sells your products and services. And the best medium to sell with emotion is video. Video brings your company to life and shows rather than tells customers who you are, what you value, and why you’re better than your competitors. Study after study shows that consumers prefer a compelling video about a product or service to a comparable print description.
Question: How Do You Sell Wearable Cameras?
Answer: Rescue a Kitten
GoPro sells wearable action cameras, high-definition gadgets for outdoor sports enthusiasts who want to capture their personal thrill of victory moments skiing, surfing, and skateboarding. In 2013, firefighter Cory Kalanick got the call to rescue an unconscious kitten in Fresno, California. He was wearing a GoPro camera. That video, heart-breaking and hopeful, made its way to YouTube where it caught the attention of 1.5 million viewers in its first few weeks. GoPro saw an opportunity, edited the raw footage, added its logo, and re-released the result (“Fireman Saves Kitten”) on its own YouTube channel. The video went viral, capturing 5 million views in its first week.
Founded in 2004, GoPro racked up $150,000 in sales in its first year. By 2013, annual sales had shot up to more than $985,000. In 2014, that number jumped to almost $1.4 million, taking the company to an IPO valuation just shy of $3 billion. It would be hard to argue that a kitten put GoPro on the map, but it sure didn’t hurt.
Video Sparks Emotion and Emotion Boosts Sales
GoPro isn’t alone in boosting sales and company image by tugging at the heartstrings. For example, Chipotle’s video (and mobile game), “The Scarecrow,” brought awareness to its sustainable farming campaign with images of animal confinement and toxic pesticides. More than 17 million consumers have viewed the video on YouTube.
And then there’s HelloFlo, which sells feminine hygiene products. The company scored big with a video using humor and heart, “The Camp Gyno,” featuring a young girl who gets her first “red badge of courage,” then helps other girls at summer camp. The video cost about $6,000 to shoot, got 6 million views in its first week and was named ad of the week by Adweek.
By the Numbers
The numbers tell the story: video marketing works because it’s what consumers want. Here are 13 facts about video marketing you may not have known:
- Four times as many consumers want to view a product video instead of reading about it
- Half of internet surfers want to see a product video before entering a store
- Consumers who see a video are about twice as likely to buy a product or use a service
- More than half of internet users watch videos all the way through
- Half of the consumers say they want to see more company videos
- Companies which use video grow revenues twice as fast
- 52% of marketers say video content has the best return on investment
- Two of three consumers want videos of 60 seconds or less
- More than 100 billion people are active users of YouTube
- Half of all marketers plan to add YouTube to their marketing strategy in the next year
- Two of five marketers plan to add Facebook video in the next year
- Almost half of consumers watch an hour or more of Facebook and YouTube videos each week
- 80% of consumers say video demos help them make purchases
Conclusion
The video is an essential component of an integrated, inbound marketing strategy. To learn more about the ways you can generate leads and drive sales with engaging marketing content, contact us today.
References:
GoPro
YouTube: Fireman Saves Kitten
Statistics Brain: GoPro Camera Company Statistics
YouTube: The Scarecrow
YouTube: The Camp Gyno
Hubspot: The Ultimate List of Marketing Statistics
Inbound Marketing: Defining How it Can Work in the B2B Industry
At one time, the B2B industry seemed to treat inbound marketing almost like it was a foreign concept that only applied to B2C. While it is partly true, it doesn't discount the possibilities of using this technique with those selling to other businesses.
There is abundant evidence that inbound marketing works for both the B2B and B2C industries. Marketing to businesses is no different from marketing to a consumer.
In both instances, marketing supports the sales of a solution or commodity that can address a market problem or demand. Even if the resolution or the end product varies, pain points are the same.
With a well-crafted inbound marketing plan, clients will come to you rather than you to them.
Creating Valuable Marketing Content
Statistics show that B2B businesses that blog bring in 67% more leads than those who don't. But the blog won't matter if you don't target the content to the right demographic. Create personas first, to get an idea of what the customers may want to read, see, or hear.
The more compelling your content is to help solve pain points, the more apt businesses are going to find you when searching for information. Using proper SEO to aid you in Google placement, it is worth remembering quality content never gets ignored.
Even if you curate some blog content, make sure it's up to industry standards.
Using Email to Reach Customer Leads
Even with marketing automation becoming more and more popular, far too many B2B companies don't use it enough. Sending automated marketing emails to leads is a perfect way to combine reaching out to people while still attracting them with the content you provide.
The key is to entice them first so they'll visit your website to see more. Using video in your marketing emails with some element of storytelling helps considerably. Try to wrap a narrative around a problem and how your business products bring solutions.
Using Social Media to Attract Businesses
Using hashtags on social media as you post content works well to attract more business on a daily basis. Try to find out what keywords the industry use. Incorporate those regularly and apply as hashtags on Twitter.
One way to do quick research is looking for those keywords on Twitter or Facebook to see what conversations are taking place. Starting conversations on social media to prove your expertise is a technique you can use.
Contact us to learn more about how inbound marketing can work to make your B2B company grow.
Is it Time to Add Video to Your Marketing Strategy?
You don’t have to look very hard these days to find marketing professionals and researchers puzzling over the millennial consumer market. According to Outside magazine, outdoor retailers are especially struggling to get a foothold on the millennial money mountain. As that article and most current literature suggest, inbound and video marketing are the way to go when it comes to reaching prospective outdoor recreation customers under the age of 35.
One way to take your video marketing strategy to the next level is to incorporate GoPro cameras or drones with cameras into your business model. That content can quickly be distributed to your audience through your website and will generate new leads and sales.
Video drones, GoPros, and smartphones have taken tech, recreation, social media, and video marketing worlds by storm. If you want to start attracting that next generation of outdoor adventurers and nature enthusiasts, you should find a way to bring new components into your strategy. You can set up your own YouTube, Roku, or Apple TV channels for your business. The channel can include streaming photos, videos, and other information related to your particular niche.
You can also get the cameras in the hands of your clients. Encourage them to host their outdoor adventures on your site. You can edit the video, as necessary, for time, quality and content. Remember: Most people do not have the attention span for irrelevant, slow, and low-quality videos.
Implementing new marketing solutions can do the following:
- Add value to your product or service
- Create new and exciting viral content
- Generate new sales leads through social media
If investing in a GoPro or video drone isn't in the budget, there is always the option of renting.
However you want to generate GoPro-, smartphone-, or drone-captured content for your video marketing, make sure to obtain releases.
If any of this sounds complex, remember that there are online resources you can tap into or video marketing experts you can hire.
HARNESS Consulting can help assess the video marketing needs of your brand. Contact us now!