Almost half of all businesses don't have a digital marketing plan in place. Is your company among them?If so, you need to make some moves. Small business digital marketing is essential for scaling your business in 2018. Advertising is on its way out, and digital marketing is taking the world by storm.Want to learn more about digital marketing for small businesses, and how to create an effective online marketing plan? Read on to learn more about the importance of digital marketing strategies for small businesses.

It's the Way of the Future

83% of businesses report that their digital marketing tactics are working to grow their business. There's no denying that we live in a digital economy today. Smartphones are so pervasive that people spend 24 hours per week staring at their phone.In the twenty-first century, you'll find people on digital outlets more than anywhere else. In the past, car passengers would certainly read bus stop benches as they zoomed past on the highway. Now, they stay occupied by the phones in their pockets.Same goes for other popular forms of advertising, like newspapers, for instance. Every major news outlet has an app now, so people turn to their phones to get the latest news. It's easy, digestible, and usually free.Even magazines are turning more and more toward digital publication. You'll find fewer places to place print ads in 2018. Those ads won't get beneath nearly as many people's eyes as digital strategies, either.

Connect with Your Ideal Client

One of the most potent uses of digital marketing strategies is to connect you to your ideal client. Digital marketing offers ways to market directly toward the exact demographic you're trying to target. Traditional advertising methods don't allow this direct targeting method.Here's a social media marketing example. On Instagram, you can find hashtags that your ideal clients are searching on the app. Once you see these hashtags, you can begin to use them on your posts to reach that demographic.Here's another example relevant to content marketing. By writing a blog and hosting it on your website, you can attract organic leads that are interested in what you have to say.With some light research, you'll be able to find the questions your client base is asking online. From there, you can even tailor your blog topics to answer those questions directly. With some search engine optimization, this can land your potential clients right onto your website.

Your Small Business Digital Marketing Plan

Digital marketing is the only way to scale your business in 2018. As old traditional advertising methods die out, small business digital marketing has become a much stronger alternative. It's also the best way to reach your target demographic directly.Want to learn more about how to dive into online marketing for small businesses? We can help there.We specialize in inbound and video marketing, two of the most significant branch of digital marketing today. Get in touch to find out how we can help you scale your business!