You don’t have to look very hard these days to find marketing professionals and researchers puzzling over the millennial consumer market. According to Outside magazine, outdoor retailers are especially struggling to get a foothold on the millennial money mountain. As that article and most current literature suggest, inbound and video marketing are the way to go when it comes to reaching prospective outdoor recreation customers under the age of 35.One way to take your video marketing strategy to the next level is to incorporate GoPro cameras or drones with cameras into your business model. That content can quickly be distributed to your audience through your website and will generate new leads and sales.Video drones, GoPros, and smartphones have taken tech, recreation, social media, and video marketing worlds by storm. If you want to start attracting that next generation of outdoor adventurers and nature enthusiasts, you should find a way to bring new components into your strategy. You can set up your own YouTube, Roku, or Apple TV channels for your business. The channel can include streaming photos, videos, and other information related to your particular niche.You can also get the cameras in the hands of your clients. Encourage them to host their outdoor adventures on your site. You can edit the video, as necessary, for time, quality and content. Remember: Most people do not have the attention span for irrelevant, slow, and low-quality videos.Implementing new marketing solutions can do the following:
- Add value to your product or service
- Create new and exciting viral content
- Generate new sales leads through social media
If investing in a GoPro or video drone isn't in the budget, there is always the option of renting.However you want to generate GoPro-, smartphone-, or drone-captured content for your video marketing, make sure to obtain releases.If any of this sounds complex, remember that there are online resources you can tap into or video marketing experts you can hire.HARNESS Consulting can help assess the video marketing needs of your brand. Contact us now!
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