As video consumption continues to rise year after year, getting your brand on board to using this medium as a viable marketing strategy will prove to be a winning move for your business.You see, video is one of the most powerful tools to fostering engagement and building a true connection with your audience. Brands who successfully implement video experience traffic to their websites, improved lead conversions, better follower engagement on social media, and increased sales. It’s simply a win-win!Executing a video strategy for your brand can position you to accomplish these coveted goals for your business. Here are 4 unique ways on how you can energize your inbound marketing using video!#1 Repurpose Popular Blog PostsAn underused content strategy but incredibly effective, repurposing your blog articles allows you to work smarter in your marketing. It offers your audience different ways to indulge in your content to expand your reach and influence. With repurposing, you’re simply taking one content piece and converting it into multiple forms to market on various platforms.In this case, you’re converting your content into video. Visit your website analytics to find out which blog posts are generating the most traffic. Create a video for each, highlighting your major key points and expanding a bit on the topic. Include any recent information that applies to your content. End your video with a call-to-action sharing the blog link where viewers can check out the original post.#2 Publish Social VideosSocial media videos are a big hit. In fact, social videos generate 1200% more shares than text and image posts combined! With these videos auto-playing right into newsfeeds, followers are compelled to stop and stare to see what interesting things you have to say.Facebook Live, Instagram Stories, and Periscope are driving tons of engagement as well. People are spending more time watching these videos than ones that have already been recorded. Videos simply create that impact!Optimize your social media marketing by publishing videos on your pages. Use the following tips to get started or to improve your current strategy:
- Upload videos directly to your social media page from your mobile or camera device especially on Facebook. This network tends to favor organic videos and will give you greater exposure
- Report breaking news or host live Q&A sessions using live streaming video. Get your followers involved by encouraging them to ask you questions in the comments for quick responses
- Add value to your follower's timelines by sharing product demo and informational videos (more on this later)
- Take your audience behind the scenes to give them an inside peek at how you do business
- Curate video content particularly ones that are trending or relate to your industry
#3 In-Depth Product TutorialsA huge advantage to inbound marketing is the ultimate focus of converting your customers into loyal raving fans of your brand. Happy consumers share their positive experiences with others. They will promote your brand sending new referrals your way.One way to delight your customers is by offering video tutorials that show them how to achieve the best results from your product. Videos are easier for users to understand versus text instructions. People can grasp the concept quickly and move forward to accomplishing that said goal.Create a video tutorial for each of your products highlighting the benefits and giving clear directions on its use. Include the video in your email strategy by sending it to new customers who’ve recently purchased your product. Helping your customers get results fast increases your chance of keeping them around for the long run!#4 Advertise Your ContentIncluding a video on your landing page can significantly boost lead conversions. Landing pages are vital content marketing tools that focus on one goal: capturing your visitor’s contact information for the opt-in. Your landing page highlights a content offer (i.e. eBook, free template, coupon discount, checklist, free workshop event, etc.) that aligns with the ad users clicked on to get to your page.The beauty of using a video to advertise your content is that it gives you a chance to build a relationship with those just getting to know your brand. With no previous connection established, a video can bridge the gap of being unknown to now being a trusted brand.Simply put, people love videos. Use them to your advantage to improve conversions and grow your list.ConclusionVideos add zest to your inbound strategy. The benefits you gain from using them are too compelling to ignore. Incorporate a few of the suggested tips to see improved results in engagement, conversions, and retention. Leverage an editorial or content calendar to help you maintain consistency with your video strategy. You’ll stay current with today’s consumers as more begin to use video to engage with brands online.Are you ready to amplify your video marketing? We're equipped to help you get in front of your audience and create results in your digital marketing with video. Reach out to us here and let's chat!
