SEO Description: Is your small business digital marketing strategy delivering the results you expect? Check out our guide for tips to create a campaign that converts today.
Over 70% of leads aren't sales-ready when they first interact with your brand. In fact, 80% will never convert into sales. You don't have to struggle with a solid small business digital marketing strategy.
Instead, you can use the latest digital marketing tips to set your business up for lasting growth.
Not sure where to get started? Read on for the digital marketing advice you need today!
Understand Your Audience
Before applying the rest of these digital marketing tips, take a moment to research your target audience. Understanding your audience will ensure you appeal to their needs and interests. Otherwise, your content might not align with their goals or concerns.
Define who your customers are based on demographics and psychographics like:
- Age
- Gender
- Location
- Marital status
- Household income
- Buying behaviors
- Online behaviors
- Education
- Career
- Interests
- Hobbies
- Pain points
Break your larger audience into smaller buyer personas based on your research.
Then, gather keyword research to determine what they search for while online.
Optimize Your Website
Optimizing your website is an essential component of your digital marketing strategy.
Make sure your site is mobile-optimized, fast, secure, and user-friendly. Add multiple conversion opportunities across your site, too.
Create Content
Create high-quality, engaging, informative content based on your audience and keyword research. You can create blog posts, infographics, polls, quizzes, and videos.
Then, share your content through social media, email, and other digital marketing campaigns.
Use SEM
Nearly 70% of all experiences online start with a search engine like Google. In fact, fewer than 1% of Google users check the second page. Add search engine marketing (SEM) to your digital marketing campaign.
With SEM strategies, you can appear in front of consumers as they search for your products or services.
You can rank higher for organic searches with search engine optimization (SEO). With pay-per-click (PPC), you can appear on search engines, other sites, and social media platforms. Both SEO and PPC can become time-consuming if you lack experience, though.
Consider working with an experienced digital marketing agency. They'll ensure you develop a robust digital marketing strategy. With help, you can use SEM to generate leads, sales, and a higher ROI.
Stay Social
Social media marketing is a great way to engage your audience in real-time.
Consider hosting live Q&A sessions, video content, contests, or influencer marketing to expand your reach. Keep up with the latest digital marketing trends for each platform to remain relevant.
Hire Professionals
If you need help with your digital marketing campaign, consider hiring a digital marketing agency. You can leverage their digital marketing advice to create more effective campaigns. With help from an experienced team, you can generate leads and sales to boost your ROI.
Better Businesses: Build Your Small Business Digital Marketing Strategy
A strong small business digital marketing strategy can help you generate brand awareness, leads, and sales. Use these simple digital marketing tips to get started. Otherwise, hire an agency to create your digital marketing campaign.
With help, you can set your business up for long-term growth and success.
Need help getting started? We're happy to lend a hand.
Schedule an appointment today to learn more!
