Lights, camera, and did you catch that last advertising video? Chances are, you've seen more videos pop up on your favorite sites and social media feeds.Video content is expected to take up more than 80% of internet traffic this year. To respond to this trend, more companies are stepping up their video marketing efforts. If you haven't yet, you're likely falling behind your competitors.Here are five video marketing trends for 2020.By trying these trends for yourself, you can engage consumers with your content and drive your business into the new year. Expand your business with these five video trends.
1. Video Marketing in Google Ads
Pay-per-click (PPC) digital ads allow companies to reach consumers online based on:
- Search keywords
- Interests
- Online behaviors
- Demographics
Advertisers can either create text or display ads for the PPC campaigns. Following the recent video marketing trends, many companies are also using video content throughout their campaigns.Video ads can draw the eye and grab the consumer's attention.You can set these ads to display on YouTube or across Google's Display Network sites. Since YouTube is the world's second most used search engine, the platform is an ideal start for your video content.Plus, many younger consumers are already spending a lot of time on YouTube already!
2. Shoppable & Interactive Videos
40% of all minutes spent watching YouTube videos occurs on a mobile phone.In order to create a convenient user experience on mobile devices, more companies are making their videos shoppable. These video ads contain links that send consumers straight to a product.As a result, you can use this new type of video content to improve user experience and engage customers online.
3. Personalized Videos
In order to effectively follow these video marketing trends, you need to know your customers. Creating personalized, relevant videos will ensure your content engages consumers.To fully personalize your videos, create segmented audiences.This tactic will allow you to create videos that better connect with customers and increase engagement.Artificial intelligence is improving as well. AI will soon impact online video trends by increasing content tailored to specific audiences.
4. 360-Degree Videos
Virtual reality headsets are also impacting video marketing trends.By creating interactive, 360-degree videos, you can take customers on virtual tours, demos, and walkthroughs from their own homes. Interactive videos improve online user experience and ad recall.Using this video trend can help set your content apart from the rest.
5. Longer Videos
Consumers are now taking the time to watch longer videos.Creating long-form videos will give you the opportunity to provide informative content. Longer videos also make it easier to form an emotional connection with your audience. However, it's important not to lose focus on the video's purpose.Otherwise, you're not giving them a reason to sit through the content.Rather, creative, narrative-based videos are more likely to leave a lasting impression.
Now Rolling into the New Year: 5 Video Marketing Trends for 2020
Ready to roll out the new year? With these five video marketing trends, you can make your mark. Start engaging customers online with these tips!Develop your video marketing campaign. Contact us today to begin!
