Month: January 2015

Video Marketing - Can they find your restaurant?

Your restaurant offers mouth-watering food, a warm, inviting atmosphere, and top-notch customer service, but how will you build awareness and reach new customers?  Is your restaurant using the latest methods to bring customers in?

Kous Kous Moroccan Bistro is a Moroccan restaurant whose owner and executive chef, Moumen Nouri, themed after his hometown, Marrakech, Morocco. Initially, the restaurant’s marketing strategy was focused on the restaurant itself. While Kous Kous is an amazing oasis where guests can step out of San Diego and into a home in Marrakech, with an inspired decor, delicious food, and a staff that makes guests feel like family, the restaurant had not reached its full potential according to Chef Moumen. When he approached Harness to initiate a marketing campaign, he described his vision for the future and we established shared goals for our work together.

Harness Consulting introduced video marketing to Kous Kous as part of a larger integrated marketing campaign, which led to dramatically increased sales in just 2 months.

"I am trying to share the experience of growing up in Morocco and bring that to our guests."

- Chef Moumen Nouri